Marketing Foundations Specialisation
1. Consumer Behaviour
2. Retailing and E-Commerce
3. Digital Marketing Strategy
4. Marketing Across Borders
Public Relations Specialisation
1. Discovering Public Relations
2. Digital Public Relations and Storytelling
* Student to complete 2 x 25 credits from the optional units 3, 4, 5, 6
3. Public Relations and Reputation Management
• Pre-requisite (s): Discovering Public Relations OR any previous version
4. Public Relations in Industry
• Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
5. Campaign Planning and Evaluation
• Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
6. Cross-Cultural Communication
Tourism and Hospitality Essentials Specialisation
1. Principles of Tourism, Hospitality and Events
2. Hospitality Experience
3. Contemporary Issues in Tourism Management
• Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version
* Student to complete 25 credits from the optional units 4, 5
4. Marketing for Tourism, Hospitality and Events
5. Managing Tourism Destinations
• Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version
Event Management Specialisation
1. Sustainable Event Development
2. Event Management
* Student to select 2 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Digital Marketing Strategy
4. Managing Operations
5. Business and Sustainable Development
6. Event Risk Management
7. Risk Management
Small Business Start-Up Specialisation
1. Start-up Business Planning
2. Small Business Growth
* Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Business and Sustainable Development
4. Entrepreneurship
5. Digital Marketing Strategy
6. Introduction to Finance Principles
Social Leadership & Ethics Specialisation
* Student to select 4 x 25 credits from the optional units 1,2, 3, 4, 5, 6
1. Business and Sustainable Development
2. Business Ethics
• Pre-requisite (s): Successful completion of 200 credit points
3. Managing Change
4. Strategic Management
• Pre-requisite (s): Communication, Culture and Indigenous Perspectives in
Business OR any previous version
5. Communication, Culture and Indigenous Perspectives in Business
6. Organisational Behaviour
Workforce Management Specialisation
1. Building a Sustainable Workforce
• Pre-requisite (s): Human Resource Management OR any previous version
*Student to select 1 x 25 credits from the optional units 2, 3
2. Human Resources Management Introduction
3. Human Resources Development
• Pre-requisite (s): Human Resource Management Introduction OR any previous version
*Student to select 2 x 25 credits from the optional units 4, 5, 6, 7
4. Strategic Rewards and Performance Management
5. Start-Up Business Planning
6. International Human Resources Management
• Pre-requisite (s): Human Resource Management Introduction OR any previous version
7. Business Ethics
• Pre-requisite (s): Successful completion of 200 credit points
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New Specialisations
Business Law and Policy Specialisation
1. Introduction to Business Law
2. Applied Contract Law
*Student to select 2 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Company Law for Business
4. International Business Law
5. Business Intellectual Property
• Pre-requisite (s): Company Law for Business, OR Introduction to Business Law, OR Business Law
6. Practical Employment Law
7. Introduction to Australian Taxation Law
Accounting for Business Decisions Specialisation
1. Cost Analysis for Decision Making
• Pre-requisite (s): Accounting – The Fundamentals of Business, OR Financial Decision Making, OR Accounting – The Language
of Business
2. Business Technologies and Data Management for Accountants
3. Accounting Modelling and Data Visualisation
• Pre-requisite (s): Cost Analysis for Decision Making
4. Accounting – The Fundamentals of Business
• Pre-requisite (s): Financial Decision Making OR Accounting – The Language of Business
Innovation and Entrepreneurship Specialisation
1. Management of Innovation
* Student to select 1 x 25 credits from the optional units 2, 3
2. Design Thinking and Visual Narrative
3. Entrepreneurship
* Student to select 2 x 25 credits from the optional units 4, 5, 6, 7
4. Business and Sustainable Development
5. Managing Change
6. Managing Operations
7. Digital Interactive Prototyping in Marketing
• Pre-requisite (s): Designing User Experiences
Digital Marketing Specialisation
* Student to select 4 x 25 credits from the optional units 1, 2, 3, 4, 5
1. Managing Social Media Platforms
2. Designing User Experiences
3. Digital Interactive Prototyping in Marketing
• Pre-requisite (s): Designing User Experiences
4. Digital Marketing Strategy
5. Retailing and E-Commerce
Information Management in Business Specialisation
1. Enterprise Architectures
2. Business Applications
• Pre-requisite (s): Introductory Systems Analysis and Design
* Student to select 2 x 25 credits from the optional units 3, 4, 5
3. Introduction to Business Information Systems
4. Introductory Systems Analysis and Design
5. Database
• Pre-requisite (s): Introductory Systems Analysis and Design
Applied Finance Specialisation
*Student to select 1 x 25 credits from the optional units 1, 2
1. Introduction to Finance Principles
2. Business Analysis for Investment
• Pre-requisite (s): Introduction to Finance Principles
*Student to select 3 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Corporate Finance
• Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
4. Introduction to Financial Instruments and Markets
• Pre-requisite (s): Introduction to Finance Principles
5. International Finance
• Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
6. Introduction to Derivative Securities
• Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
7. Portfolio Management
• Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment