Bachelor of Business Administration

This course provides students with a generic course in business management and is well suited to those seeking to attain professional expertise in the general management area. It focuses on preparing students to be future managers undertaking challenging roles in a global environment, specifically preparing graduates for management roles in public or private sector organisations. Graduates of this course are qualified to work in a wide range of businesses, both in the public and private sectors and at middle and senior management level positions.

Why Business Administration?

Graduate with strong expertise in general management, with the added ability to specialise in areas such as small business and entrepreneurship, human resources and international management.
The course conforms to the membership standards of relevant professional bodies.
Students will be exposed to international business practices.
It is a field with a very high demand for graduates and offers excellent international employment opportunities.
The course has extensive support and collaboration from industry players.
The course is taught by excellent teaching staff, many with extensive industrial experiences and strong links with national and international institutes.

Location	Perth, Malaysia, Dubai and Sri Lanka
Study Method	Full-time
Study Mode	On-campus
Intake	February or July
Duration	3 years

Entry requirements

Minimum English language entry requirements

Qualification	Score
International English Language Testing System (IELTS)	Overall 6.0 (no individual band below 6.0)
Test of English as a Foreign Language (TOEFL)	79 (band minimum W-21, L-13, R-13, S-18)
SPM 1119 English	C
GCE ‘A’ Level	E
GCE ‘O’ Level	C

Cut-off scores

Qualification	Score
GCE-A Level/STPM (best of 3 subjects)	5
UEC (best of 5 selected subjects)	15
HKDSE	15
IB	24
Ontario Gr	60
ATAR (WACE/SACE/HSC/VCE/AUSMAT/SAM/MUFY)	70
WAUFP (CPS)	53
India/Pakistan	65%
Sri Lanka	5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

Professional recognition

Malaysian Qualifications Agency (MQA)
Public Services Department (JPA)
BBA students can opt for membership in professional bodies similar to those for Commerce programmes
Graduates may also be eligible for recognition by other selected professional bodies in Australia, Malaysia and internationally

Credit for previous study

Diploma applications will be treated on case to case basis.

Career opportunities

General manager
Management consultant
Business development officer
Industrial relations officer
Operations officer
Logistics officer
Supply chain officer
Import-export coordinator
Branding expert
Purchasing officer
Retail manager
Market researcher
Statistician
Financial consultant

Course structure

Year 1 Semester 1

Financial Decision Making
Market and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design

Year 1 Semester 2

Analytics for Decision Making
Discovering Marketing – BBA Core
Introduction to Business Information Systems – BBA Core
Organisational Behaviour – BBA Core

Year 2 Semester 1

Human Resource Management Introduction – BBA Core
Project Management – BBA Core
Introduction to Finance Principles – BBA Core
First Specialisation Unit 1

Year 2 Semester 2

First Specialisation Unit 2
First Specialisation Unit 3
First Specialisation Unit 4
Second Specialisation Unit 1

Year 3 Semester 1

Second Specialisation Unit 2
Second Specialisation Unit 3
Second Specialisation Unit 4
Third Specialisation Unit 1

Year 3 Semester 2

Third Specialisation Unit 2
Third Specialisation Unit 3
Third Specialisation Unit 4
Business Internship OR Interactive Study Tour
Pre-requisite (s): Completion Successful completion of 300 credit points
OR Enhancing Your Business Mind
Pre-requisite (s): Completion Successful completion of 400 credit points

List of specialisations

Marketing Foundations Specialisation

1. Consumer Behaviour
2. Retailing and E-Commerce
3. Digital Marketing Strategy
4. Marketing Across Borders

Public Relations Specialisation
1. Discovering Public Relations
2. Digital Public Relations and Storytelling
Student to complete 2 x 25 credits from the optional units 3, 4, 5, 6
3. Public Relations and Reputation Management
Pre-requisite (s): Discovering Public Relations OR any previous version
4. Public Relations in Industry
Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
5. Campaign Planning and Evaluation
Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
6. Cross-Cultural Communication

Tourism and Hospitality Essentials Specialisation
1. Principles of Tourism, Hospitality and Events
2. Hospitality Experience
3. Contemporary Issues in Tourism Management
Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version
Student to complete 25 credits from the optional units 4, 5
4. Marketing for Tourism, Hospitality and Events
5. Managing Tourism Destinations
Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version

Event Management Specialisation
1. Sustainable Event Development
2. Event Management
Student to select 2 x 25 credits from the optional units 3, 4, 5
3. Digital Marketing Strategy
4. Managing Operations
5. Business and Sustainable Development

Small Business Start-Up Specialisation
1. Start-up Business Planning
2. Small Business Growth
Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Business and Sustainable Development
4. Entrepreneurship
5. Digital Marketing Strategy
6. Introduction to Finance Principles

Social Leadership & Ethics Specialisation
Student to select 4 x 25 credits from the optional units 1,2, 3, 4, 5, 6
1. Business and Sustainable Development
2. Business Ethics
Pre-requisite (s): Successful completion of 200 credit points
3. Managing Change
4. Strategic Management
Pre-requisite (s): Communication, Culture and Indigenous Perspectives in
Business OR any previous version
5. Communication, Culture and Indigenous Perspectives in Business
6. Organisational Behaviour

Workforce Management Specialisation
1. Building a Sustainable Workforce
Pre-requisite (s): Human Resource Management OR any previous version
Student to select 1 x 25 credits from the optional units 2, 3
2. Human Resources Management Introduction
3. Human Resources Development
Pre-requisite (s): Human Resource Management Introduction OR any previous version
Student to select 2 x 25 credits from the optional units 4, 5, 6, 7
4. Strategic Rewards and Performance Management
5. Start-Up Business Planning
6. International Human Resources Management
Pre-requisite (s): Human Resource Management Introduction OR any previous version
7. Business Ethics
Pre-requisite (s): Successful completion of 200 credit points

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New Specialisations

Business Law and Policy Specialisation
1. Introduction to Business Law
2. Applied Contract Law
Student to select 2 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Company Law for Business
4. International Business Law
5. Business Intellectual Property
Pre-requisite (s): Company Law for Business, OR Introduction to Business Law, OR Business Law
6. Practical Employment Law
7. Introduction to Australian Taxation Law

Digital Marketing Specialisation
Student to select 4 x 25 credits from the optional units 1, 2, 3, 4, 5
1. Managing Social Media Platforms
2. Designing User Experiences
3. Digital Interactive Prototyping in Marketing
Pre-requisite (s): Designing User Experiences
4. Digital Marketing Strategy
5. Retailing and E-Commerce

Information Management in Business Specialisation
1. Enterprise Architectures
2. Business Applications
Pre-requisite (s): Introductory Systems Analysis and Design
Student to select 2 x 25 credits from the optional units 3, 4, 5
3. Introduction to Business Information Systems
4. Introductory Systems Analysis and Design
5. Database
Pre-requisite (s): Introductory Systems Analysis and Design

Applied Finance Specialisation
Student to select 1 x 25 credits from the optional units 1, 2
1. Introduction to Finance Principles
2. Business Analysis for Investment
Pre-requisite (s): Introduction to Finance Principles
Student to select 3 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Corporate Finance
Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
4. Introduction to Financial Instruments and Markets
Pre-requisite (s): Introduction to Finance Principles
5. International Finance
Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
6. Introduction to Derivative Securities
Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
7. Portfolio Management
Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment

Course fee

RM22,400 per annum for local student

RM33,128 per annum for international student

*The indicative course fee shown on the Letter of Offer might vary from the actual course fee according to the units undertaken. The indicative fee is just a guide as to what the course fee will be, until semester enrolment is completed.

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This page was last updated on 7 November 2023

Bachelor of Business Administration

Location

Perth, Malaysia, Dubai and Sri Lanka

Study Method

Full-time

Study Mode

On-campus

Intake

February or July

Duration

3 years