Bachelor of Business Administration

This course provides students with a generic course in business management and is well suited to those seeking to attain professional expertise in the general management area. It focuses on preparing students to be future managers undertaking challenging roles in a global environment, specifically preparing graduates for management roles in public or private sector organisations. Graduates of this course are qualified to work in a wide range of businesses, both in the public and private sectors and at middle and senior management level positions.

Why Business Administration?

Graduate with strong expertise in general management, with the added ability to specialise in areas such as small business and entrepreneurship, human resources and international management.
The course conforms to the membership standards of relevant professional bodies.
Students will be exposed to international business practices.
It is a field with a very high demand for graduates and offers excellent international employment opportunities.
The course has extensive support and collaboration from industry players.
The course is taught by excellent teaching staff, many with extensive industrial experiences and strong links with national and international institutes.

Location	Perth, Malaysia, Dubai and Sri Lanka
Study Method	Full-time
Study Mode	On-campus
Intake	February or July
Duration	3 years

Entry requirements

Minimum English language entry requirements

Qualification	Score
International English Language Testing System (IELTS)	Overall 6.0 (no individual band below 6.0)
Test of English as a Foreign Language (TOEFL)	79 (band minimum W-21, L-13, R-13, S-18)
SPM 1119 English	C
GCE ‘A’ Level	E
GCE ‘O’ Level	C

Cut-off scores

Qualification	Score
GCE-A Level/STPM (best of 3 subjects)	5
UEC (best of 5 selected subjects)	15
HKDSE	15
IB	24
Ontario Gr	60
ATAR (WACE/SACE/HSC/VCE/AUSMAT/SAM/MUFY)	70
WAUFP (CPS)	54
India/Pakistan	65%
Sri Lanka	5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

Professional recognition

Credit for previous study

Career opportunities

Course structure

Unit name	Prerequisite(s)
Year 1 Semester 1
Financial Decision Making	NIL
Markets and Legal Frameworks	NIL
Communication, Culture and Indigenous Perspectives in Business	NIL
Strategic Career Design	NIL
Year 1 Semester 2
Analytics for Decision Making	NIL
Discovering Marketing – BBA Core	NIL
Introduction to Business Information Systems – BBA Core	NIL
Organisational Behaviour – BBA Core	NIL
Year 2 Semester 1
Human Resources Management Introduction – BBA Core	Successful completion of 100 credit points
Project Management – BBA Core	NIL
Introduction to Finance Principles – BBA Core	NIL
First Specialisation Unit 1
Year 2 Semester 2
First Specialisation Unit 2
First Specialisation Unit 3
First Specialisation Unit 4
Second Specialisation Unit 1
Year 3 Semester 1
Second Specialisation Unit 2
Second Specialisation Unit 3
Second Specialisation Unit 4
Third Specialisation Unit 1
Year 3 Semester 2
Third Specialisation Unit 2
Third Specialisation Unit 3
Third Specialisation Unit 4
Business Internship, OR	Successful completion of 300 credit points
Enhancing Your Business Mind, OR	Successful completion of 400 credit points
Business Study Tour	NIL

List of specialisations

No	Unit name	Pre-requisite(s)
Marketing Foundations Specialisation
1	Consumer Behaviour	NIL
2	Creating Content and Marketing Briefs	Successful completion of 300 credit points
3	Digital Marketing and E-Commerce	NIL
4	Marketing Across Borders	Successful completion of 200 credit points
Tourism and Hospitality Essentials Specialisation
1	Principles of Tourism, Hospitality and Events	NIL
2	Hospitality Experience	NIL
3	Contemporary Issues in Tourism Management	NIL
Student to select 1 x 25 credits from optional units 4, 5
4	Marketing for Tourism, Hospitality and Events	NIL
5	Managing Tourism Destinations	Principles of Tourism, Hospitality and Events or any previous version
Event Management Specialisation
1	Sustainable Event Development	NIL
2	Event Management	NIL
Student to select 2 x 25 credits from optional units 3, 4, 5, 6, 7
3	Digital Marketing and E-Commerce	NIL
4	Managing Operations	NIL
5	Business and Sustainable Development	Successful completion of 100 credit points
6	Event Risk Management	NIL
7	Risk Management	NIL
Small Business Start-Up Specialisation
1	Start-Up Business Planning	NIL
2	Small Business Growth	NIL
Student to select 2 x 25 credits from optional units 3, 4, 5, 6
3	Business and Sustainable Development	Successful completion of 100 credit points
4	Entrepreneurship	Successful completion of 100 credit points
5	Digital Marketing and E-Commerce	NIL
6	Introduction to Finance Principles	NIL
Social Leadership and Ethics Specialisation
Student to select 4 x 25 credits from optional units 1, 2, 3, 4, 5, 6
1	Business and Sustainable Development	Successful completion of 100 credit points
2	Business Ethics	Successful completion of 200 credit points
3	Managing Change	Successful completion of 300 credit points
4	Strategic Management	Successful completion of 300 credit points
5	Communication, Culture and Indigenous Perspectives in Business	NIL
6	Organisational Behaviour	NIL
Workforce Management Specialisation
1	Building a Sustainable Workforce	Human Resource Management Introduction or any previous version
Student to select 1 x 25 credits from optional units 2, 3
2	Human Resources Management Introduction	NIL
3	Human Resources Development	NIL
Student to select 2 x 25 credits from optional units 4, 5, 6, 7
4	Strategic Rewards and Performance Management	NIL
5	Start-Up Business Planning	NIL
6	International Human Resources Management	Human Resource Management Introduction or any previous version
7	Business Ethics	Successful completion of 200 credit points
Accounting for Business Decisions Specialisation
1	Cost Analysis for Decision Making	Accounting – The Fundamentals of Business, OR Financial Decision Making, OR Accounting – The Language of Business
2	Business Technologies and Data Management for Accountants	NIL
3	Accounting Modelling and Data Visualisation	Cost Analysis for Decision Making
4	Accounting – The Fundamentals of Business	Financial Decision Making, OR Accounting – The Language of Business

Course fee

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This page was last updated on 3 October 2024

Bachelor of Business Administration

Location

Perth, Malaysia, Dubai and Sri Lanka

Study Method

Full-time

Study Mode

On-campus

Intake

February or July

Duration

3 years