Marketing Foundations Specialisation
1. Consumer Behaviour
2. Retailing and E-Commerce
3. Digital Marketing Strategy
4. Marketing Across Borders
Public Relations Specialisation
1. Discovering Public Relations
2. Digital Public Relations and Storytelling
Student to complete 2 x 25 credits from the optional units 3, 4, 5, 6
3. Public Relations and Reputation Management
Pre-requisite (s): Discovering Public Relations OR any previous version
4. Public Relations in Industry
Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
5. Campaign Planning and Evaluation
Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
6. Cross-Cultural Communication
Tourism and Hospitality Essentials Specialisation
1. Principles of Tourism, Hospitality and Events
2. Hospitality Experience
3. Contemporary Issues in Tourism Management
Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version
Student to complete 25 credits from the optional units 4, 5
4. Marketing for Tourism, Hospitality and Events
5. Managing Tourism Destinations
Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version
Event Management Specialisation
1. Sustainable Event Development
2. Event Management
Student to select 2 x 25 credits from the optional units 3, 4, 5
3. Digital Marketing Strategy
4. Managing Operations
5. Business and Sustainable Development
Small Business Start-Up Specialisation
1. Start-up Business Planning
2. Small Business Growth
Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Business and Sustainable Development
4. Entrepreneurship
5. Digital Marketing Strategy
6. Introduction to Finance Principles
Social Leadership & Ethics Specialisation
Student to select 4 x 25 credits from the optional units 1,2, 3, 4, 5, 6
1. Business and Sustainable Development
2. Business Ethics
Pre-requisite (s): Successful completion of 200 credit points
3. Managing Change
4. Strategic Management
Pre-requisite (s): Communication, Culture and Indigenous Perspectives in
Business OR any previous version
5. Communication, Culture and Indigenous Perspectives in Business
6. Organisational Behaviour
Workforce Management Specialisation
1. Building a Sustainable Workforce
Pre-requisite (s): Human Resource Management OR any previous version
Student to select 1 x 25 credits from the optional units 2, 3
2. Human Resources Management Introduction
3. Human Resources Development
Pre-requisite (s): Human Resource Management Introduction OR any previous version
Student to select 2 x 25 credits from the optional units 4, 5, 6, 7
4. Strategic Rewards and Performance Management
5. Start-Up Business Planning
6. International Human Resources Management
Pre-requisite (s): Human Resource Management Introduction OR any previous version
7. Business Ethics
Pre-requisite (s): Successful completion of 200 credit points
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New Specialisations
Business Law and Policy Specialisation
1. Introduction to Business Law
2. Applied Contract Law
Student to select 2 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Company Law for Business
4. International Business Law
5. Business Intellectual Property
Pre-requisite (s): Company Law for Business, OR Introduction to Business Law, OR Business Law
6. Practical Employment Law
7. Introduction to Australian Taxation Law
Digital Marketing Specialisation
Student to select 4 x 25 credits from the optional units 1, 2, 3, 4, 5
1. Managing Social Media Platforms
2. Designing User Experiences
3. Digital Interactive Prototyping in Marketing
Pre-requisite (s): Designing User Experiences
4. Digital Marketing Strategy
5. Retailing and E-Commerce
Information Management in Business Specialisation
1. Enterprise Architectures
2. Business Applications
Pre-requisite (s): Introductory Systems Analysis and Design
Student to select 2 x 25 credits from the optional units 3, 4, 5
3. Introduction to Business Information Systems
4. Introductory Systems Analysis and Design
5. Database
Pre-requisite (s): Introductory Systems Analysis and Design
Applied Finance Specialisation
Student to select 1 x 25 credits from the optional units 1, 2
1. Introduction to Finance Principles
2. Business Analysis for Investment
Pre-requisite (s): Introduction to Finance Principles
Student to select 3 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Corporate Finance
Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
4. Introduction to Financial Instruments and Markets
Pre-requisite (s): Introduction to Finance Principles
5. International Finance
Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
6. Introduction to Derivative Securities
Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment
7. Portfolio Management
Pre-requisite (s): Introduction to Finance Principles OR Business Analysis for Investment