Bachelor of Commerce (Marketing)

Marketing is one of the most important functions of a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real-life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.

Location	Perth, Malaysia, Mauritius, or Singapore
Study Method	Full-time
Study Mode	On-campus
Intake	February or July
Duration	3 years

Entry requirements

Minimum English language entry requirements

Qualification	Score
International English Language Testing System (IELTS)	Overall 6.0 (no individual band below 6.0)
Test of English as a Foreign Language (TOEFL)	79 (band minimum W-21, L-13, R-13, S-18)
SPM 1119 English	C
GCE ‘A’ Level	E
GCE ‘O’ Level	C

Cut-off scores

Qualification	Score
GCE-A Level/STPM (best of 3 subjects)	5
UEC (best of 5 selected subjects)	15
HKDSE	15
IB	24
Ontario Gr	60
ATAR (WACE/SACE/HSC/VCE/AUSMAT/SAM/MUFY)	70
WAUFP (CPS)	54
India/Pakistan	65%
Sri Lanka	5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

Professional recognition

Australian Marketing Institute
Australian Institute of Management
Australian Institute of Training and Development Relations Society of WA
Australian Institute of Office Professionals
The Communications Council
Public Relations Institute of Australia
International Advertising Association

Credit for previous study

Diploma applications will be treated on case to case basis.

Career opportunities

Marketing officer, market researcher, events coordinator, fundraising coordinator, market research analyst, product manager, online marketing specialist, marketing communications manager, advertising professional, brand manager, direct marketer, marketing executive, new product developer, publications officer, sports marketing executive

Course structure

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Organisational Behaviour
*Elective Unit (Choose from Commerce Majors)
*Optional Unit (Refer to the list below)

YEAR 2 SEMESTER 1
Marketing Across Borders
Managing Social Media Platforms
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 2 SEMESTER 2
Marketing Intelligence
Digital Marketing and E-Commerce
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 3 SEMESTER 1
Services Marketing
Retailing and E-Commerce
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 3 SEMESTER 2
Corporate Marketing Strategy
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
Business Internship OR Enhancing Your Business Mind

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List of Optional Unit
Introductory Economics
Introduction to Finance Principles
Introduction to Business Information Systems
Principles of Tourism, Hospitality and Events
Discovering Marketing
Discovering Public Relations

List of specialisations

Public Relations Specialisation
1. Discovering Public Relations
2. Digital Public Relations and Storytelling
* Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Public Relations and Reputation Management
4. Public Relations in Industry
5. Campaign Planning and Evaluation
6. Cross-Cultural Communication

Tourism and Hospitality Essentials Specialisation
1. Principles of Tourism, Hospitality and Events
2. Hospitality Experience
3. Contemporary Issues in Tourism Management
• Pre-requisite (s): Principles of Tourism, Hospitality and Events
* Student to select 1 x 25 credits from the optional units 4, 5
4. Marketing for Tourism, Hospitality and Events
5. Managing Tourism Destinations
• Pre-requisite (s): Principles of Tourism, Hospitality and Events

Social Leadership & Ethics Specialisation
* Student to select 4 x 25 credits from the optional units 1,2,3, 4, 5
1.Organisational Behaviour
• Pre-requisite (s): The Fundamentals of Business OR Principles of Tourism, Hospitality and Events OR Accounting – The Language of Business
2. Business and Sustainable Development
• Pre-requisite (s): Successful completion of 100 credit point
3. Business Ethics
• Pre-requisite (s): Successful completion of 200 credit point
4. Managing Change
• Pre-requisite (s): Successful completion of 300 credit point
5. Strategic Management
• Pre-requisite (s): Successful completion of 300 credit point

Workforce Management Specialisation
1. Building a Sustainable Workforce
• Pre-requisite (s): Human Resource Management Introduction
2. Human Resources Management Introduction
• Pre-requisite (s): Successful completion of 100 credit point
*Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Strategic Rewards and Performance Management
4. Start-Up Business Planning
5. International Human Resources Management
• Pre-requisite (s): Human Resource Management Introduction
6. Business Ethics
• Pre-requisite (s): Successful completion of 200 credit points

Course fee

RM22,400 per annum for local student

RM33,128 per annum for international student

*The indicative course fee shown on the Letter of Offer might vary from the actual course fee according to the units undertaken. The indicative fee is just a guide as to what the course fee will be, until semester enrolment is completed.

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This page was last updated on 31 January 2024

Location

Perth, Malaysia, Mauritius, or Singapore

Study Method

Full-time

Study Mode

On-campus

Intake

February or July

Duration

3 years