We align our curriculum with rigorous Programme Educational Objectives (PEO) and Programme Learning Outcomes (PLO). This ensures that our graduates are not only industry-ready but also equipped for long-term leadership.
Programme Educational Objectives (PEOs)
Our PEOs describe the career and professional accomplishments that we prepare our graduates to achieve within a few years of graduation:
PEO 1: Graduates work in communication-related roles within local and multinational companies, specializing in corporate screen, marketing, and web media.
PEO 2: Graduates pursue lifelong knowledge and continuous professional development to stay ahead in the evolving media landscape.
PEO 3: Graduates contribute to the sustainable development and well-being of the community through ethical media and communication activities.
Programme Learning Outcomes (PLOs)
Upon completion of our programs, students will have developed a comprehensive set of skills designed for the modern digital economy:
PLO 1 – Knowledge: Master the theoretical principles and processes of the media and communication discipline.
PLO 2 – Problem solving: Solve organizational issues using advanced communication concepts and techniques.
PLO 3 – Practical skills: Demonstrate high-level practical skills in screen, marketing, and web media production.
PLO 4 – Teamwork: Collaborate effectively within diverse and cross-disciplinary teams.
PLO 5 – Communication: Communicate with impact in written, visual, and oral forms to all stakeholders.
PLO 6 – Digital Literacy: Implement innovative solutions using the latest digital technologies.
PLO 7 – Critical analysis: Apply qualitative skills to solve complex media-related problems.
PLO 8 – Leadership: Demonstrate autonomy and leadership in managing professional responsibilities.
PLO 9 – Entrepreneurship: Cultivate self-directed lifelong learning and creative entrepreneurial skills.
PLO 10 – Ethics: Conform to the highest standards of ethical and professional conduct.
PLO 11 – Strategy: Evaluate and develop new strategies for continuous personal and professional growth.
Why this matters
This structured approach ensures that whether you are producing a corporate film, launching a digital marketing campaign, or managing a web platform, your education is grounded in global industry standards. We don’t just teach you how to use the tools, we teach you how to lead the industry.
Mapping your future
Depending on your area of focus within the department, your path might look like this:
| Specialisation |
Key skills developed |
Potential career roles |
| Corporate screen communication |
Visual storytelling, technical production (PLO 3), leadership (PLO 8) |
Corporate video producer, internal comms specialist, visual brand manager |
| Marketing communication |
Data-driven strategy (PLO 2), stakeholder engagement (PLO 5), entrepreneurship (PLO 9) |
Digital marketing manager, brand strategist, campaign analyst |
| Web media |
Digital tech implementation (PLO 6), qualitative problem solving (PLO 7), web strategy (PLO 11) |
Social media architect, UX content strategist, web content manager |
