B. Com (Marketing, Tourism & Hospitality)

A double major in tourism and hospitality, and marketing equips you with the perfect blend of skills to succeed in two dynamic industries. You’ll gain expertise in tourism development, event management, and hotel operations, while also mastering how to create impactful marketing strategies. This combination opens up diverse career opportunities, both locally and internationally, making you a versatile professional ready to excel in a rapidly evolving marketplace.

Location	Perth, Malaysia, or Mauritius
Study Method	Full-time
Study Mode	On-campus
Intake	February or July
Duration	3 years

Entry requirements

Minimum English language entry requirements

Qualification	Score
International English Language Testing System (IELTS)	Overall 6.0 (no individual band below 6.0)
Test of English as a Foreign Language (TOEFL)	79 (band minimum W-21, L-13, R-13, S-18)
SPM 1119 English	C
GCE ‘A’ Level	E
GCE ‘O’ Level	C

Cut-off scores

Qualification	Score
GCE-A Level/STPM (best of 3 subjects)	5
UEC (best of 5 selected subjects)	15
HKDSE	15
IB	24
Ontario Gr	60
ATAR (WACE/SACE/HSC/VCE/AUSMAT/SAM/MUFY)	70
WAUFP (CPS)	54
India/Pakistan	65%
Sri Lanka	5

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

The following UEC subjects are included in the aggregate of best five subject:
• Mathematics • Advance Mathematics I • Advance Mathematics II • Biology • Chemistry • Physics • Business Studies • Bookkeeping and Accounts • Accounting
• Economics • History • Geography • Computing and Information Technology

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

Professional recognition

• Malaysian Qualification Agency (MQA)
• Public Services Department (JPA)
• Australian Marketing Institute
• The Communications Council and Public Relations Institute of Australia
• Australian Institute of Management
• Australian Institute of Training and Development Relations Society of WA
• The Australian Institute of Office Professionals
• The International Advertising Association

Credit for previous study

Career opportunities

• Tourism Manager
• Hotel Manager
• Resort Manager
• Theme Park Manager
• Executive Officer of Tourism Companies
• Transportation and Travel Consultant
• Corporate Travel Consultant
• Tourist Information Officer
• Restaurant Manager
• Event and Convention Manager
• Marketing Officer
• Market Researcher
• Events Coordinator
• Fundraising Coordinator
• Market Research Analyst
• Product Manager
• Online Marketing Specialist
• Marketing Communications Manager
• Advertising Professional
• Brand Manager
• Direct Marketer
• Marketing Executive
• New Product Developer
• Publications Officer
• Sports Marketing Executive

Course structure

Unit name	Prerequisite(s)
Year 1 Semester 1
Financial Decision Making	NIL
Markets and Legal Frameworks	NIL
Communication, Culture and Indigenous Perspectives in Business	NIL
Strategic Career Design	NIL
Year 1 Semester 2
Analytics for Decision Making	NIL
Consumer Behaviour	NIL
Optional unit (refer to optional units list below)	NIL
Principles of Tourism, Hospitality and Events	NIL
Year 2 Semester 1
Marketing Across Borders	Successful completion of 200 credit points
Managing Social Media Platforms	NIL
Hospitality Experience	NIL
Managing Tourism Destinations	Principles of Tourism, Hospitality and Events
Year 2 Semester 2
Entertainment Industry Essentials	Principles of Tourism, Hospitality and Events
Marketing Intelligence	Consumer Behaviour
Marketing for Tourism, Hospitality and Events	NIL
Digital Marketing and E-Commerce	NIL
Year 3 Semester 1
Contemporary Issues in Tourism Management	NIL
Hospitality Management	Hospitality Experience
Services Marketing	Successful completion of 400 credit points
Creating Content and Marketing Briefs	Successful completion of 300 credit points
Year 3 Semester 2
Responsible Tourism Management	Managing Tourism Destinations
Strategic Marketing	Successful completion of 375 credit points, AND Consumer Behaviour
Elective unit (choose from Commerce majors)
Business Internship, OR	Successful completion of 300 credit points
Enhancing Your Business Mind, OR	Successful completion of 400 credit points
Business Study Tour	NIL
List of optional units
Introductory Economics
Introduction to Finance Principles
Introduction to Business Information Systems
Discovering Marketing
Business and Sustainable Development

Course fee

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This page was last updated on 14 October 2024

Bachelor of Commerce (Marketing and Tourism and Hospitality)(R3/345/6/0932)(09/28)(MQA/SWA0021)

Location

Perth, Malaysia, or Mauritius

Study Method

Full-time

Study Mode

On-campus

Intake

February or July

Duration

3 years

Bachelor of Commerce (Marketing and Tourism and Hospitality)
(R3/345/6/0932)(09/28)(MQA/SWA0021)