Bachelor of Business Administration

This course is designed to develop highly adaptive and globally aware business professionals equipped to succeed in diverse sectors.

The course emphasises the GRIT (Global, Responsible, Innovation, Technology) mindset and integrates sustainability content aligned with the United Nations Sustainable Development Goals. This ensures you gain the values and perspectives needed in modern business.

Throughout your studies, you’ll build wide ranging skills across marketing, finance, project management, human resources and strategic management, supported by core units that strengthen your ability to create value, analyse financial information and interpret business data.

Guided by expert staff, you’ll personalise your learning by selecting three business specialisations. This flexibility allows you to tailor the course to your interests and career aspirations.

In your final year, you’ll undertake a capstone industry experience, applying your knowledge to real world business challenges and transitioning smoothly into the workplace.

With practical business skills, strategic thinking and leadership capability, you’ll graduate ready to improve existing organisations or start your own ventures and take on dynamic roles across industries.

Location	Perth, Malaysia, Dubai or Sri Lanka
Study method	Full-time
Study mode	On-campus
Intake	February or July
Duration	3 years

Why Business Administration?

You’ll be qualified for management roles in a wide range of businesses at both middle and senior levels, offering versatile career options across industries
Equips you with the skills to thrive in both local and global job markets
Allows you to personalise your study plan to align with personal career goals and business interests
Provides access to industry networks and collaborative opportunities with business partners
You’ll get to learn from dedicated academic staff with extensive industry experience and strong links with national and international institutes.

Entry requirements

English requirements

Qualification	Score
International English Language Testing System (IELTS)	Overall 6.0 (no individual band below 6.0)
Test of English as a Foreign Language (TOEFL)	68 (band minimum W-21, L-13, R-13, S-18)
SPM 1119 English	C
GCE ‘A’ Level	E
GCE ‘O’ Level	C

Cut-off scores

Qualification	Score
GCE-A Level/STPM (best of 3 subjects)	5
UEC (best of 5 selected subjects)	15
HKDSE	15
IB	24
Ontario Gr 12 (best of 6)	60
ATAR (including WACE/SACE/HCE/VCE)	70
WAUFP (CPS)	54
India (CBSE)	60%
India (HSC)	65%
Pakistan	75%
Sri Lanka	5

Professional recognition

Credit for previous study

Career opportunities

Course structure

Unit name	Prerequisite(s)
Year 1 Semester 1
Financial Decision Making	NIL
Markets and Legal Frameworks	NIL
Communication, Culture and Indigenous Perspectives in Business	NIL
Strategic Career Design	NIL
Year 1 Semester 2
Analytics for Decision Making	NIL
Discovering Marketing – BBA Core	NIL
Introduction to Business Information Systems – BBA Core	NIL
Organisational Behaviour – BBA Core	NIL
Year 2 Semester 1
Human Resources Management Introduction – BBA Core	Successful completion of 100 credit points
Project Management – BBA Core	NIL
Introduction to Finance Principles – BBA Core	NIL
First Specialisation Unit 1
Year 2 Semester 2
First Specialisation Unit 2
First Specialisation Unit 3
First Specialisation Unit 4
Second Specialisation Unit 1
Year 3 Semester 1
Second Specialisation Unit 2
Second Specialisation Unit 3
Second Specialisation Unit 4
Third Specialisation Unit 1
Year 3 Semester 2
Third Specialisation Unit 2
Third Specialisation Unit 3
Third Specialisation Unit 4
Business Internship, OR	Successful completion of 300 credit points
Enhancing Your Business Mind, OR	Successful completion of 400 credit points
Business Study Tour	NIL

List of specialisations

No	Unit name	Pre-requisite(s)
Marketing Foundations Specialisation
1	Consumer Behaviour	NIL
2	Creating Content and Marketing Briefs	Successful completion of 300 credit points
3	Digital Marketing and E-Commerce	NIL
4	Marketing Across Borders	Successful completion of 200 credit points
Tourism and Hospitality Essentials Specialisation
1	Principles of Tourism, Hospitality and Events	NIL
2	Hospitality Experience	NIL
3	Contemporary Issues in Tourism Management	NIL
Student to select 1 x 25 credits from optional units 4, 5
4	Marketing for Tourism, Hospitality and Events	NIL
5	Managing Tourism Destinations	Principles of Tourism, Hospitality and Events or any previous version
Event Management Specialisation
1	Sustainable Event Development	NIL
2	Event Management	NIL
Student to select 2 x 25 credits from optional units 3, 4, 5, 6, 7
3	Digital Marketing and E-Commerce	NIL
4	Managing Operations	NIL
5	Business and Sustainable Development	Successful completion of 100 credit points
6	Event Risk Management	NIL
7	Risk Management	NIL
Small Business Start-Up Specialisation
1	Start-Up Business Planning	NIL
2	Small Business Growth	NIL
Student to select 2 x 25 credits from optional units 3, 4, 5, 6
3	Business and Sustainable Development	Successful completion of 100 credit points
4	Entrepreneurship	Successful completion of 100 credit points
5	Digital Marketing and E-Commerce	NIL
6	Introduction to Finance Principles	NIL
Social Leadership and Ethics Specialisation
Student to select 4 x 25 credits from optional units 1, 2, 3, 4, 5, 6
1	Business and Sustainable Development	Successful completion of 100 credit points
2	Business Ethics	Successful completion of 200 credit points
3	Managing Change	Successful completion of 300 credit points
4	Strategic Management	Successful completion of 300 credit points
5	Communication, Culture and Indigenous Perspectives in Business	NIL
6	Organisational Behaviour	NIL
Workforce Management Specialisation
1	Building a Sustainable Workforce	Human Resource Management Introduction or any previous version
Student to select 1 x 25 credits from optional units 2, 3
2	Human Resources Management Introduction	NIL
3	Human Resources Development	NIL
Student to select 2 x 25 credits from optional units 4, 5, 6, 7
4	Strategic Rewards and Performance Management	NIL
5	Start-Up Business Planning	NIL
6	International Human Resources Management	Human Resource Management Introduction or any previous version
7	Business Ethics	Successful completion of 200 credit points
Accounting for Business Decisions Specialisation
1	Cost Analysis for Decision Making	Accounting – The Fundamentals of Business, OR Financial Decision Making, OR Accounting – The Language of Business
2	Business Technologies and Data Management for Accountants	NIL
3	Accounting Modelling and Data Visualisation	Cost Analysis for Decision Making
4	Accounting – The Fundamentals of Business	Financial Decision Making, OR Accounting – The Language of Business

Course fee

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This page was last updated on 10 March 2026

Bachelor of Business Administration(R3/0414/6/0124)(06/29)(MQA/SWA0027)

Why Business Administration?

Bachelor of Business Administration
(R3/0414/6/0124)(06/29)(MQA/SWA0027)