Department of Management and Marketing

Head of Department, Management and Marketing Location: Room 9, Heron 2 Office No: +60 85 630 100 ext. 2735 Email: lew.tek.yew@curtin.edu.my

Academic qualifications

• PhD (Human Resource Development), University of Malaysia Sarawak (UNIMAS), 2011
• Master of Business Administration, National University of Malaysia (UKM), 2000
• Bachelor of Economics (majoring in Business Administration), University of Malaya (UM), 1995

Employment history

• Associate Professor in Management,  Department of Management, Marketing and Digital Business, Faculty of Business, Curtin University Malaysia (2019 – present)
• Associate Dean,  Learning and Teaching, Faculty of Business, Curtin University Malaysia (2017 – 2021)
• Senior Lecturer in Management , Faculty of Business, Curtin University Malaysia (2010 – 2019)
• Lecturer in  Management, Curtin University  Malaysia (2003 – 2010)
• Retail and Commercial banking accounts manager with Malayan Banking Berhad (1998 – 2003)
• Bank Officer with Malayan Banking Berhad (1995- 1997)

Unit taught

Organizational Behaviour, Business & Sustainable Development, International Management, Management & Organizational Behaviour

Research interest

Human resource management and development, future of work, work design and occupational well being, remote working, psychological capital, employee engagement, green HRM and talent management, thriving at work, agile work practices, business and sustainable business, tourism management

Publications

Academic journal articles

• Gim, G.C.W., Ooi, S.K., Ramayah, T., Lew, T.Y., and Ting, Q.H. (2023). Hardiness as a shield: A moderated mediation model of turnover intention among auditors. Employee Responsibilities and Rights Journal, (Ahead in print).
• Ting, Q.H., Lew, T.Y., Sim, A.K.S., Goi, C.L, & Gim, G.C.W. (2023). Psychological capital and Employee Engagement as Predictors of Organisational Citizenship Behaviour in the Industrial revolution 4.0 Era: Transfer of Training as a mediator. Current Psychology, (Ahead in print).
• Kaliannan M., Darmalinggam D., Dorasamy M., , Lew T.Y. (2022). Rethinking Talent Management Strategies in Malaysia’s Tourism Sector Post COVID-19. ASM Journal, 17. https://doi.org/10.32802/asmscj.2022.878 (Scopus indexed)
• Jiony, M.M.; Lew, T.Y.; Gom, D.; Tanakinjal, G.H.; Sondoh, S., Jr. (2021). Influence of Cultural Intelligence and Psychological Capital on Service Quality: A Study of the Hotel Industry in Sabah, Malaysia. Sustainability, 13, 10809. https:// doi.org/10.3390/su131910809 (Clarivate Q2, Scopus Q1)
• Gom, D.; Lew, T.Y.; Jiony, M.M.; Tanakinjal, G.H.; Sondoh, S.J. (2021). The Role of Transformational Leadership and Psychological Capital in the Hotel Industry: A Sustainable Approach to Reducing Turnover Intention. Sustainability, 13, 10799. https://doi.org/10.3390/ su131910799 (Clarivate Q2, Scopus Q1)
• Tan, K.L., Lew, T.Y., & Sim, A.K.S. (2021). Effect of work engagement on meaningful work and psychological capital: Perspectives from social workers in New Zealand. Employee Relations, 43(3), 807-826. (Clarivate, Q3, ABDC ranked B)
• Hasan, M.K., Abdullah, S.K., & Lew, T.Y. (2020). Determining factors of tourists’ loyalty to beach destinations: a structural model. Asia Pacific Journal of Marketing and Logistics, 32(1), 169-187. (Clarivate, Q2; ABDC ranked A)
• Jong, C.Y., Sim, A.K.S., & Lew, T.Y. (2019). The relationship between TQM and project performance: Empirical evidence from Malaysian construction industry. Cogent Business & Management, 6(1), 1-31. (Clarivate) ESCI
• Hasan, M.K., Abdullah, S.K., Lew, T.Y., & Islam, M.F. (2019). The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism. International Journal of Culture, Tourism and Hospitality Research, 13 (2), 218-234 (Clarivate) ESCI
• Hasan, M.K., Abdullah, S.K., & Lew, T.Y. (2019). Tourists’ satisfaction and destination loyalty: a case study on Cox’s Bazar beach of Bangladesh. International Journal of Leisure and Tourism Marketing, 6(3/4), 174-193 (ABDCindexed)
• Tan, K.L., Lew, T.Y., & Sim, A.K.S. (2019). An innovative solution of leveraging on meaningful work to attract, retain and manage Generation Y employees in Singapore’s hotel industry. Worldwide Hospitality and Tourism Themes, 11 (2), 204-216 (Clarivate) ESCI
• Tan, K.L., Lew, T.Y., & Sim, A.K.S. (2019). Is meaningful work the silver bullet? Perspectives from non-profit social service organizations. Journal of Asia Business Studies, 13 (4), 612-632 (Clarivate) ESCI
• Chelliah, S., Bujang, T., Lew, T.Y., & Sim, A.K.S. (2016). Relationship between training components, work environment and participants’ characteristics on transfer of training skills and organizational commitment. International Business Management, 10 (9), 1623-1631. (SCOPUS)
• Chelliah, S., Lew, T.Y., Chin, Y.A., Yeoh, S.M. & Lim, S.K. (2015). Developing a cadre of successful global managers: The critical roles and skill-sets. International Business Management, 9 (4), 470-475. (SCOPUS)
• Sia, J.K.M., Lew, T.Y., & Sim, A.K.S. (2015). Miri city as a festival destination image in the context of Miri Country Music Festival. Contemporary Issues in Management and Social Science Research, 172, 68-73. (Clarivate)
• Kalu, U.U., Lew, T.Y. & Sim, A.K.S. (2013). Relationship between leadership styles and project success among IT professionals in Nigeria: Implications to Project Management. Australian Journal of Basic and Applied Sciences, 7 (12), 74-83.
• Ali, H.F., Lew, T.Y., & Sim, A.K.S. (2013). Examining the relationship between employees’ perceptions on competency training and affective commitment: The moderating influence of volition. Australian Journal of Basic and Applied Sciences, 7 (13), 209-218.
• Lew, T.Y. (2011). Antecedents of affective organizational commitment and turnover intention of academics in Malaysia in selected private universities in Malaysia. Academy of Taiwan Business Management Review, 7 (2), 32-40. (Ranked B by the ABDC).
• Lew, T.Y. (2011). Antecedents of affective organizational commitment and turnover intention of academics in Malaysia. Business and Economic Research, 1, 110-114 (Clarivate)

Conference proceedings/presentations

• Ting, Q.H., Lew, T.Y., Sim, A.K.S (2022). Psychological capital as a determinant of Organizational Citizenship Behaviour amidst Industrial Revolution 4.0: Mediating role of Transfer of Training.  Paper presented at the Global Conference on Business & Social Sciences (GCBSS-2022) June 17-18, 2022.
• Ting, Q.H., Lew, T.Y., Sim, A.K.S (2022).  Examining the impact of remote e-working on job performance and occupational well being among academics in Malaysia: Job Demands -Resources Theory Perspectives.  Paper presented at the Global Conference on Business & Social Sciences (GCBSS-2022) June 17-18, 2022.
• Jiony M.M. , Lew T. Y.,  Gom D., Tanakinjal G. H., and Sondoh Jr. S. (2021). Influencing       Factors of Cultural Intelligence and Psychological Capital on Service Quality: A Hotel Industry Study. Paper presented at the International Conference on Business, Management, Information Technology & Social Sciences (ICBMITS-2021) February 28, 2021.
•  Gom D., Lew T. Y., Jiony M.M., Tanakinjal G. H., and Sondoh Jr. S. (2021). The Influence of Transformational Leadership and Cross-Cultural Psychological Capital on Turnover Intentions in Sabah Hotel Industry. Paper presented at the International Conference on Business, Management, Information Technology & Social Sciences (ICBMITS-2021) February 28, 2021.
• Chieng, F.Y.L., Lew, T.Y. and Tiong, Y.Y. (2021). From Stay in Touch to Stay in Tech: Enhancing Tourist Engagement through Smart Tourism Technology. Paper presented at the 4th International Scientific Conference “TOURMAN 2021” “Restarting Tourism, Travel and Hospitality: The Day After” May 21-23, 2021, Thessaloniki, Greece.
• Lew, T.Y., Tiong, Y.Y., and Chieng, F.Y.L. (2021). Destination Loyalty Behaviour of     Wellness Tourists: The Destination Image Perspective. Paper presented at the 4th International Scientific Conference “TOURMAN 2021” “Restarting Tourism, Travel and Hospitality: The Day After” May 21-23, 2021, Thessaloniki, Greece.
• Tiong, Y.Y., Lew, T.Y. and Chieng, F.Y.L. (2021). Unsustainable Tourism in Post Covid-19? No way!  The Future of Tourism Destination Post Pandemic. Paper presented at the 4th International Scientific Conference “TOURMAN 2021” “Restarting Tourism, Travel and Hospitality: The Day After” May 21-23, 2021, Thessaloniki, Greece.
• Lew, T.Y. (2021, 12-13 Oct).  ‘New’ professional development for educators in getting ready for the future.  Presented at the 2020 Scholarship of Tertiary Teaching Conference Conference, Queensland, Australia.
• Ting, Q.H., Lew, T.Y., Goi, C.L., Sim, A.K.S. (2021). Examining the effects of psychological capital on organisational citizenship behaviour: Employee Engagement as mediator – The case of Sarawakian Industrial Revolution 4.0 Youth. Paper presented at the BLM2 – ICAM4 International Joint E- Conference, September 2021.
• Lew, T.Y. & Chieng, F. Y. L. (2020, 13-14 Oct). Promoting social presence and interaction in an online learning environment. Presented at the 2020 Scholarship of Tertiary Teaching Conference Conference, Queensland, Australia.
• Hasan, M.K., Abdullah, S.K., & Lew, T.Y. (2018, 8-9 March).  Exploring the performance of tourist facilities at Beach Destinations of Bangladesh.  Presented at the International Conference on Business and Sustainable Development (ICBSD) 2018, Rajshasi, Bangladesh.
• Tan, K.L. & Lew, T.Y. (2017).  Conceptual paper on antecedent and impacts of meaningful work to generation Y hotels employees.  Presented at the 5^th International Conference on Hospitality and Tourism Management 2017, Sri Lanka.
• Daria Gom, & Lew, T.Y. (2016, 25-27 May).  The role of cultural values and transformational leadership in developing citizenship behaviour.   Paper presented at the 33^rd Pan-Pacific Conference, Miri Sarawak.
• Mary Monica Jiony, & Lew, T.Y. (2016, 25-27 May).  The effect of high-performance work practices on service-quality: The role of work-life balance.  Paper presented at the 33^rd Pan-Pacific Conference, Miri Sarawak.
• Chang, K.C., Baba, R., Lew, T.Y., & Sim, A. (2016, 25-27 May).  A cross-market study on impacts of green practices on lean supply chain management for SME – A conceptual paper. Paper presented at the 33^rd Pan-Pacific Conference, Miri Sarawak.
• Ho, P.L., Goi, C.L., Lew, T.Y., Tang, F.E., & Ho, C. (2015, 1-4 June).  Stakeholder response to say no to plastics bags campaign.  Paper presented at the 12^th Pan-Pacific Conference, Hanoi, Vietnam.
• Lew, T.Y., Sia, J.K.M., & Sim, A.K.S. (2015, 26-27 November).  The antecedents and consequences of student engagement: A conceptual paper.  Paper presented at the 3^rd International Conference on Higher Education Teaching and Learning, Miri Sarawak.
• Lew, T.Y., Sia, J.K.M., & Sim, A.K.S. (2015, 26-30 October).  Sustainable livelihood of entrepreneurs in Malaysia: A holistic community based rural tourism (CBRT) model. Paper presented at the 3^rd Asian SME Conference 2015, Miri, Sarawak, Malaysia.
• Lew, T.Y. (2014, October 2-3).  The role of academics in quality assurance of management education in Malaysia.  Paper presented at the “Management education: Achieving Global Standards and Recognition” International Symposium 2014, Miri, Sarawak, Malaysia.
• Lew, T.Y. (2014, December 15-16).  Miri city as a festival destination image in the context of Miri Country Music Festival.  Paper presented at the Global Conference on Business & Social Science 2014, Kuala Lumpur.
• Lew, T.Y. (2014, December 15-16).  Developing a model for the antecedents of organizational commitment and turnover intention of academics in Malaysia. Paper presented at the Global Conference on Business & Social Science 2014, Kuala Lumpur.
• Lew, T.Y. (2013, July 7-9).  The influence of human resource management (HRM) practices and perceived organizational support (POS) on organizational commitment and turnover intention of academics in Malaysia:  The organizational support perspective.  Paper presented at the BAI Conference, Bali, Indonesia.
• Lew, T.Y., Sia, J.K.M., Sim, A.K.S., & Pillai, K.V.K. (2013, Dec 9-10). The role of academics in quality assurance of higher education. Paper presented at the 2^rd International Conference Higher Education Teaching and Learning Conference 2013, Miri, Sarawak, Malaysia.

Industry/Contract research reports

Industrial Skills Framework for Higher Education Industry commissioned by the Human Resource Development Corporation (HRDF), Ministry of Human Resource Malaysia (2021)

Research projects/grants

Research and development – competitive research grants

External research grants

• FRGS 2022: The development of Wellness Destination Image Model to predict tourists’ destination loyalty behaviour for Malaysia in the aftermath pf the COVID 19 pandemic. Amount: RM76,900. Role: As project leader
• FRGS 2022: Development and validation of an indigenous measure of psychosocial health of Malaysian adolescents and young adults in the context of COVID 19. Role: As project member.
• Miri City Council 2012: Miri City Go Green: The effectiveness of Say No to Plastics Bags Campaign.  Amount: RM30,000. Nov 2012- Jan 2013.
•  Universiti Malaysia Sabah Research Grant, SGPUMS 1/2018 (SBK0394 -2018): Influencing factors of Cultural Intelligence and Psychological Capital on Service Quality: A Hotel Industry Study. Together with Mary Monica Jiony. Amount: RM20,000. 16/7/18 to 31/12/19.
• Universiti Malaysia Sabah Research Grant, SGPUMS 1/2018 (SBK0395 -2018): The influence of Transformational Leadership and Cross Cultural  Psychological Capital on Turnover Intention in Sabah Hotel Industry. Together with Daria Gom. Amount: RM25,000. 16/7/18 to 31/12/19.
• Miri City Council 2004: ”The perceptions of Mirians on how Miri can become a better city” and “The perceptions of tourists on Miri as a Resort City”. Ammount: RM60,000. Role as researcher.

Internal research grants

• Awarded four (4) Curtin Sarawak Research Fund of RM10,000 each totalling RM40,000 to finance the research projects as follows:-
  • 2005: “Job Satisfaction and Organizational Commitment: A Study of Employees involved In The Tourism Industry in Miri, the new tourist destination in Malaysia”
  • 2005: “Managing expectations and perceptions of local and international students in Curtin University Sarawak Campus: A Challenge Beyond 2005!”
  • 2004: “Entrepreneurship: Personality Profile of Chinese Entrepreneurs who are members of the Sarawak Chinese Chamber of Commerce and Industry”
  • 2004: “Exploring the Extent of Transformational Leadership in the Context of Miri Entrepreneurs”
• 2007: Awarded the Business School Research Fund (BSRF) for RM5,000 to part finance the project: ‘Perceived Organizational Support: Linking Human Resource Management Practices with affective organizational commitment, professional commitment and turnover intention’.

Industry grants

Teaching awards

Student Choice Awards awarded by Student Council, Curtin Malaysia for excellent and quality teaching. (2008, 2010, 2014,  2017, 2021)

Research awards

• Best Paper Award at the BAI2011 International Conference on Business and Information, Kuala Lumpur organized by International Business Academics Consortium, Academy of Taiwan Information Systems Research and College of Business, National Taipei University and  Chulalongkorn University.
•  Research & Development Award for Exceptional Research Performance (Publications) Highest Research Point Index (RPI)  2009 by Curtin University of Technology, Australia
• Best Paper Award at the BAI2009 International Conference on Business and Information, Kuala Lumpur organized by International Business Academics Consortium, Academy of Taiwan Information Systems Research and College of Business and National Taipei University.
•  Best Paper Award at the 4th National Human Resource Management Conference 2008 organized by the Malaysian Institute of Human Resource Management, Universiti Utara Malaysia and the Negeri Sembilan State Government.

Supervision of Higher Degree by Research students

Completed

• MPhil: Ms Jong Cherng Yee (as main supervisor with 60% contribution). Title: The Influence of Total Quality Management on Project Performance: The Case of Construction Organizations in Sarawak, Malaysia.
• PhD: Tan Kim Lim (as co-supervisor with 30% contribution & key supervisor in charge of the thesis discipline area of OB). Title:  Effects of PsyCap on the relationship between meaningful work, job burnout and employee engagement.
• PhD: Md. Kamrul Hasan (role as co-supervisor 30% contribution & key supervisor in charge of the thesis discipline area of tourism studies). Title:  Tourists’ Revisit Intention to Beach Destinations in Bangladesh.
• MPhil: Ting Qian Hui (30% contribution). Title: The role of psychological capital and employee engagement in determining organizational citizenship behaviour in the Industry Revolution 4.0 era: Transfer of training as a mediator.
• PhD; Daria Gom (40% contribution). Title: Transformational leadership as antecedent of cross-cultural  behaviour  in the hotel   industry in Sabah, Malaysia.
• PhD: Ting Qian Hui (60% contribution). Title: Examining the Impact of Remote e-Working on Job Performance and Occupational Wellbeing among Academics in Malaysia: Job Demands-Resources Theory Perspectives.
• MPhil: Nyasha Bennita Chiwero (40% contribution). Title: Developing a Framework for Responsible Cultural Tourism Destinations in Sarawak: A Stakeholder Approach.

Ongoing

• PhD: Mary Monica (40% contribution). Title:  The influence of cultural intelligence and psychological capital on service quality in the hospitality industry.
• PhD: Ting Qian Hui (60% contribution). Title: Examining the Impact of Remote e-Working on Job Performance and     Occupational Wellbeing among Academics in Malaysia: Job Demands-Resources Theory Perspectives.
• MPhil: Nyasha Bennita Chiwero (40% contribution). Title: Developing a Framework for Responsible Cultural Tourism Destinations in Sarawak: A Stakeholder Approach.
• MPhil: Fifi Liew Ee En (60% contribution). Title: The development of Werllness Destination Image Model to predict Destination Loyalty Behaviour for Malaysia Post COVID 19.
• PhD: Sunitha Prabhu (40% contribution). Title:    The role of non-malicious insider on cybersecurity behaviour.
• PhD: Adil Mansoor (60% contribution). Title: Impact of leadership styles and creativity on the employees’ innovative work behaviours through the mediating effect of work engagement.

Other academic roles

• Reviewer for Clarivate and SCOPUS indexed international high ranked journals in the management discipline such as International Journal of Human Resource Management (A ranked), Studies in Higher Education (A ranked), International Journal of Manpower (A ranked) ;  International Journal of Public Administration,  Asia Pacific Journal of Marketing and Logistics,  Journal of Management Development; Management Research Review; Sage Open Journal; UKM Management Journal, Sustainability.
• Editorial board member of international journals such as Asia Pacific Journal of Managemet Review and member of the Reviewer Board for journals such as Frontiers in Psychology.

Leaderships and services – faculty membership committee

Staff mentor of the Faculty of Business

Research cluster membership

• Sustainable Management and Supply Chain Cluster
• Sensible Marketing and Tourism Development Cluster

Associate professor, Management and Marketing Location: Room 49, Heron 2 Office No: +60 85 630 100 ext. 2764 Email: goi.chai.lee@curtin.edu.my ORCID | ResearcherID | Google Scholar | ScopusID

Academic qualifications

• Graduate Certificate of Tertiary Teaching, Curtin University, Australia, 2010
• PhD Business and Management (Specialisation in Internet Marketing), Management and Science University, Malaysia, 2008
• Master of Information Technology Management, University of Wollongong, Australia, 2001
• Bachelor of Computer Science, University of Wollongong, Australia, 2000

Professional memberships/certifications

• Professional Technologist (P.Tech/ Ts), Malaysia Board of Technologists
• Member, Institute of Marketing Malaysia
• Fellow, Higher Education Academy (FHEA), UK
• Member, Chartered Institute of Marketing, UK
• Chartered Marketer, Chartered Institute of Marketing, UK

Employment history

• Associate Professor, Department of Management, Marketing and Digital Business, Faculty of Business, Curtin University Malaysia (2023 – present)
• Deputy Dean of R&D and Chair of Graduate Studies (2018 – 2019)
• Associate Dean, Research and Development, Faculty of Business, Curtin University Malaysia (2017 to 2018)
• Head, Department of Marketing and Management, Faculty of Business, Curtin University Sarawak Malaysia (2015)
• Coordinator, Teaching and Learning, Faculty of Business, Curtin University Sarawak Malaysia (2011)
• Senior Lecturer, Department of Marketing, Faculty of Business, Curtin University Sarawak Malaysia (2010 – present)
• Coordinator, R&D, Faculty of Business, Curtin University Sarawak Malaysia (2009)
• Coordinator, Postgraduate (Higher Degree by Research), Faculty of Business, Curtin University Sarawak Malaysia (2009 to 2010)
• Lecturer, Department of Marketing, Faculty of Business, Curtin University Sarawak Malaysia (2005 to 2009)

Unit taught

Managing Change, Market and Legal Frameworks, Enhancing Your Business Mind, Consumer Behaviour, Project Management Research 641, Business Capstone, Discovering Marketing, Internet Marketing, Marketing Research, Marketing Communications, Strategic Marketing, Public Relations

Research interests

Consumer behaviour, internet marketing, social media, big data analytics, educational technology, machine learning, sustainable development

Publications

Academic journal articles

• Kalam, A., Goi, C.L. and Tiong, Y.Y. (2024), Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions- a multivariate mediation analysis, Marketing Intelligence and Planning, Vol. 42 No. 1, pp. 84-119.
• Dastane, O. and Goi, C.L. (2023), Scale Development Procedures in the Context of Online Consumers: Key Recommendations, Business Perspectives and Research. https://doi.org/10.1177/22785337221148847.
• Ting, Q.H., Lew, T.Y., Goi, C.L., Sim, A.K.S., and Gim, G.C.W. (accepted in 2023), Psychological capital and employee engagement as predictors of organisational citizenship behaviour in the industrial revolution 4.0 era: transfer of training as a mediator, Current Psychology. https://doi.org/10.1007/s12144-023-04595-0
• Kalam, A., Goi, C.L. and Tiong, Y.Y. (2023) Student motivations for social media use and their effects on academic performance- a meditational approach in emerging, market, Interactive Technology and Smart Education, Vol. 20, No. 3, pp. 313-334.
• Dastane, O., Goi, C.L. and Rabbanee, F. (2023), The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE), Journal of Retailing and Consumer Services, Vol. 71, 103222.
• Goi, C.L., Chieng, F.Y.L. and Goi, M.T. (2023), Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity, Journal of Global Scholars of Marketing Science, Vol. 33, Iss.1, pp. 133-153.
• Goi, C.L. (2023), Gamification in business education: Visualizing bibliometric networks analysis, Journal of Education for Business, Vol. 98, Iss. 5, pp. 229-241.
• Suo W.J., Goi, C.L., Goi, M.T., and Sim, A. (2022), Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model, International Journal of Asian Business and Information Management (IJABIM), Vol. 13, Iss. 2, pp.1-22.
• Aslam, W., Goi, C.L. and Arif, I. (2022), Smartphone usage of university students and academic performance: An empirical analysis, International Journal of Mobile Communications, Vol. 20, Iss. 4, pp. 440-461.
• Aslam, W., Farhat, K., Arif, I. and Goi, C.L. (2022), What Matters Most In Achieving Customer Satisfaction In Banking? A Study from the Perspective of Employee Characteristics, The TQM Journal, The TQM Journal, Vol. 34, No. 4, pp. 627-650.
• Goi, C.L. (2021), The dark side of customer analytics: the ethics of retailing, Asia Journal of Business Ethics, Vol. 10, Iss. 2, pp. 411-423.
• Farah Sarah, Goi, C.L., Chieng, F.Y.L. and Md Raziuddin Taufique, K. (2020), Examining the influence of atmospheric cues on online impulse buying behavior across product categories: Insights from an emerging e-market, Journal of Internet Commerce, Vol. 20, Iss. 1, pp. 25 – 45.
• Dastane, O., Goi, C.L. and Rabbanee, F. (2020), A Synthesis of Constructs for Modelling Consumers’ Perception of Value from Mobile-Commerce (M-VAL), Journal of Retailing and Consumer Services, Vol. 55, 102074.
• Goi, C.L.(2020), The river water quality before and during the Movement Control Order (MCO) in Malaysia, Case Studies in Chemical and Environmental Engineering, Vol.2, 100027.
• Goi, C.L.(2019), The Use of Business Simulation Games in Teaching and Learning, Journal of Education for Business, Vol. 94, Iss. 5, pp. 342-349.
• Ang, M.C.H., Ramayah, T., Goi, C.L. and Endut, N. (2018), Work-Life Balance in Higher Education: Are Work Intensification and Emotional Labor Potential Job Stressors?, Asia Pacific Journal of Advanced Business and Social Studies, Vol. 4, Iss. 2, pp. 168-179.
• Goi, C.L.(2017), The Impact of Technological Innovation on Building a Sustainable City, International Journal of Quality Innovation, Article 6.
• Goi, C.L. (2016), M-Commerce: Perception of Consumers in Malaysia, Journal of Internet Banking and Commerce, Vol. 21, Iss. 1.
• Goi, C.L.(2015), The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion, International Journal of Social Science and Humanity, Vol. 5, No. 1, pp. 6 – 9.
• Goi, M.T., Goi, C.L.and Wong, D. (2014), Constructing A Brand Identity Scale for Higher Education Institutions, Journal of Marketing for Higher Education, Vol. 24, Iss. 1, pp. 59-74.
• Goi, C.L.and Ng, P.Y. (2011), Perception of Young Consumers on Mobile Phone Applications in Malaysia, World Applied Sciences Journal, Vo. 15, Iss. 1, pp. 47-55.
• Chieng, F.Y.L. and Goi, C.L.(2011), Customer-Based Brand Equity: A Literature Review, Journal of Arts Science & Commerce, Vol. 2, Iss. 1, pp. 33 – 42.
• Goi, C.L.(2010), Web Site Accessibility and Web Site Development in Malaysia, Journal of Applied Sciences, Vol. 10, No. 23.
• Goi, C.L.and Lau, C.S.H. (2010), Graduates Employment: Valuable of Curtin University of Technology Sarawak Graduates, International Journal of Marketing Studies, Vol. 2, No. 1, pp. 127 – 132.
• Goi, C.L.and Goi, M.T. (2009), Rebranding of Higher Educational Institutions in Malaysia, International Journal of Business and Management, Vol. 4, No. 9.
• Goi, C.L.(2009), Perception of Internet Users and Marketers on Internet Marketing Activities: Malaysia Perspective, International Journal of Business Forecasting and Marketing Intelligence, Vol. 2, No. 1, pp. 181-199.
• Goi, C.L.(2009), Cyberculture: Impacts on Netizen, Asian Culture and History, Vol. 1, No. 2, pp. 140-143.
• Goi, C.L.and Yong, K.H. (2009), Contribution of Public Relations (PR) to Corporate Social Responsibility (CSR): A Review on Malaysia Perspective, International Journal of Marketing Studies, Vol. 1, No. 2, pp. 46-49.
• Goi, C.L. (2009), A Review of Marketing Mix: 4Ps or More?, International Journal of Marketing Studies, Vol. 1, No. 2, pp.2-15.
• Goi, C.L.(2008), Review on the Implementation of Mobile Commerce in Malaysia, Journal of Internet Banking and Commerce, Vol. 13, No. 2.
• Goi, C.L.and Chieng, F.Y.L. (2008), An Attractiveness of Sarawak as Ecotourism Destination: An Overview of Natural-Based Market Segment, Indian Journal of Marketing, Vol. XXXVIII, No. 7.
• Goi, C.L.(2008), A Review of Development and Adoption of Internet and ICT in Malaysia, Journal of Internet Banking and Commerce, Vol. 13, No. 1.
• Goi, C.L.and Ng, P.Y. (2008), E-Learning in Malaysia: Success Factors in Implementing E-Learning Program, International Journal of Teaching and Learning in Higher Education, Vol. 20, No. 2, pp. 237-246.
• Goi, C.L., Khatibi, A., Ab. Yajid, M.S. and Manshor, A.T. (2007), Acceptance and Perception on Internet: A Comparative Study of Internet Users in Malaysia and Singapore, Journal of Management & Science, Vol. 5, No. 1.
• Goi, C.L.(2007), Web Site Accessibility: A Study of 8 Industries’ Web Sites, Global Review of Business and Economic Research, Vol. 3, No.2, pp. 129-142.
• Goi, C.L.(2007), Correlation between Internet and ICT, Web Site Development, and Internet Marketing: Perception of Marketers in Malaysia and Singapore, Journal of Internet Banking and Commerce, Vol. 12, No.2.
• Goi, C.L.(2007), A Review of Existing Web site Models for E-Commerce, Journal of Internet Banking and Commerce, Vol. 12, No. 1.
• Goi, C.L.(2006), Factors Influence Development of E-Banking in Malaysia, Journal of Internet Banking and Commerce, Vol. 11, No. 2.
• Goi, C.L.(2005), E-Banking in Malaysia: Opportunity and Challenges, Journal of Internet Banking and Commerce, Vol. 10, No. 3.
• Goi, C.L.(2005), Marketing Mix: A Review of ‘P’, Journal of Internet Banking and Commerce, Vol. 10, No. 2.

Books/Book chapters

• Goi, C.L. (2024), The Impact of VR-Based Learning on Student Engagement and Learning Outcomes in Higher Education, In Goi, C.L., Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices, IGI Global, pp. 207-223.
• Goi, C.L. (2023), Digital Transformation: A Catalyst for Achieving Sustainable Development Goals (SDGs) in Malaysia, In Ordóñez de Pablos, P., Almunawar, M.N. and Anshari, M. (eds), Perspectives on the Transition Toward Green and Climate Neutral Economies in Asia, pp. 18-29.
• Goi, C.L. (2022), Low carbon cities: Sustainable urban development in Malaysia, In Goi, C.L. (Ed), Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability, IGI Global, pp. 167-180.
• Goi, C.L. (2021), Transforming to a Sustainable City Through Technological Change, In Ordóñez de Pablos, P., Zhang, X. and Almunawar, M.N. (eds), Handbook of Research on Disruptive Innovation and Digital Transformation in Asia, pp. 523-541.
• Goi, C.L. (2021), Business Simulation Games: A Direction in the New Era of Teaching and Learning, In Ordóñez de Pablos, P., Almunawar, M.N., Kwok, T.C. and Kaliannan, M. (eds), Handbook of Research on Analyzing IT Opportunities for Inclusive Digital Learning, IGI Global, pp. 65 – 76.
• Goi, C.L. (2020), The Use of Big Data in Marketing Analytics, In Almunawar, M.N., Anshari, M. and Lim, S.A. (eds), Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, IGI Global, pp. 62 – 78.
• Goi, C.L. (2009), A Review of Development and Adoption of Internet and ICT in Malaysia, In Pain, A.K. and Majumdar, S. (Eds), ICT for Development: Prospects and Problems, The Icfai University Press, pp. 193 – 201.

Conference proceedings/presentations

• Goi, C.L., Ngu, I.Y. and Chieng, F,Y.L. (2024), Navigating the Digital Landscape: Social Media’s Influence on Luxury Brand Equity and Purchase Intention, 46th EBES Conference, Rome, Italy, 10-12 January 2024.
• Goi, C.L. (2023), The Influence of Gamification on Student Collaboration and Interaction in Online Learning Environment: A Literature Review, Learning and Teaching Forum 2023, Curtin University Malaysia, 17 November 2023.
• Goi, C.L. (2023), Agriculture modernization in building sustainable cities, The International Conference on Sustainable Development, Rome, Italy, 6-7 September 2023.
• Goi, C.L. (2023), The use of Extended Reality (XR) in Education: To Implement or Not to Implement, Invited keynote speaker at the 2nd International Conference on Education, Information Management and Service Science, Qingdao, China, 21-23 July 2023.
• Goi, C.L. (2023), Emoji cultural Communication: Exploring the Impact of Emoji Usage on Intercultural Communication in the Era of Social Media, UNESCO Chair on Social Practices in Intercultural Communication & Social Cohesion, Miri, Sarawak, Malaysia, 7-9 June 2023.
• Morshed, A.F., Goi, C.L., Adamu, A.A. (2022), The Antecedents of Facebook Brand Page Engagement in Public Relations, Curtin Global Campus Higher Degree by Research Colloquium (CGCHDRC) 2022, Curtin University, Malaysia, 12-13 December 2022.
• Kalam, A., Goi, C.L. and Tiong, Y.Y. (2022), Remodeling consumer brand choice behavior: the effects of social media influences and celebrity endorsement, Curtin Global Campus Higher Degree by Research Colloquium (CGCHDRC) 2022, Curtin University, Malaysia, 12-13 December 2022.
• Goi, C.L. and Goi, M.T. (2022), Research trend on Modernization concept in building sustainable cities, Second International GSN Conference, Curtin University, Australia, 24-25 November 2022.
• Lim, A. Goi, C.L., Dell, P. and Goi, M.T. (2022), Canadian Generation Y’s Behavioural Usage of Small Businesses’ Retail Websites: Gender Difference, Academy of Innovation, Entrepreneurship, and Knowledge (ACIEK) Conference, Seville, Spain, 28-30 June 2022.
• Goi, C.L., Goi, M.T. and Tiong, Y.Y. (2022), Food Tourism: Veni, Vidi, Vici, The Conference on Managing Tourism Across Continents (MTCON 2022), Antalya, Turkey, 24-26 March 2022.
• Goi, C.L. (2021), Digital Sarawak: Prepare for the Future Digital Economy, 5th Academia-Industry Exchange IIBG Symposium 2021, Hong Kong Metropolitan University, Hong Kong, 3-4 December.
• Goi, C.L. (2021), Agribusiness Supply Chain Management System, ASEAN IVO Forum 2021 – ICT Virtual Organization of ASEAN Institutes and NICT, 18 November 2021, Online, https://naivo.org.
• Goi, C.L. (2021), Delivering a Borderless Communication Experience During the Pandemic: Review on Acceptance of Technology, International Cross-Cultural Communication Conference 2021, Organised by Chulalongkorn University, Thailand, 23 September.
• Goi, C.L. (2020), Industrial Revolution 4.0 and Society 5.0: Are We Moving at the Same Pace? ASEAN IVO Forum 2021 – ICT Virtual Organization of ASEAN Institutes and NICT, 25 November 2020 – 11 January 2021, Online. https://naivo.org.
• Goi, C.L. (2020), The Dark Side of Customer Analytics: The Ethics of Retailing, 4th Academia-Industry Exchange IIBG Symposium 2020, Hong Kong Metropolitan University, Hong Kong, 4 December.
• Goi, C.L. (2020), Gamification in Teaching and Learning, HERDSA WA Kindled Online 2020, Organised by Higher Education and Development Society of Australia (HERDSA) and Murdoch University, Australia, Online, 10 November 2020.
• Dastane, O., Goi, C.L. and Rabbanee, F. (2020), Scale Development Procedures in the Context of Online Consumers: Key Recommendations, NUBS International Conference (iCON) 2020, Kuala Lumpur, 9-10 January.
• Goi, C.L. (2019), The Wave of Industry Revolution 4.0 is Coming: Are We Ready for the New Trend in Marketing, International Conference on Business, Economics, Finance and Management (BREFM), Royal Plaza Hotel, Hong Kong, 4-6 June.
• Farah Hasan Sarah, Goi, C.L. and Chieng, F.Y.L. (2018). The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness, One Curtin International Postgraduate Conference 2018, Curtin University, Malaysia, 26-28 November.
• Suo, W.J., Goi, C.L., Sim, A. (2018), Factors affecting the adoption of QR code Mobile Payment in Sarawak, One Curtin International Postgraduate Conference 2018, Curtin University Malaysia, 26-28 November.
• Dastane, O., Goi, C.L., Rabbanee, F. (2018), E-Customer Perceived Value – Review and Conceptualization of its Dimensionality, One Curtin International Postgraduate Conference 2018, Curtin University, Malaysia, 26-28 November.
• Ang, M.C.H., Thurasamy, R., Goi, C.L. and Endut, N. (2018), Work Life Balance in Higher Education: Are Work Intensification and Emotional Lanor Potential Job Stressors?, 1st Global Conference on Multidisciplinary Academic Research (GCMAR-2018), Eastin Hotel Makkasan, Bangkok, Thailand, 5-6 May (Best Paper Award for Social Sciences).
• Goi, C.L. (2017), Cross border shopping: Analysis of Demographic Characteristics, International Conference on Business Management and Social Science, Universiti Teknologi Mara, Shah Alam, 20-21 December.
• Goi, C.L (2017), Perception of Students on the Lecturer Towards the Use of Business Simulation Games for Teaching and Learning, Teaching and Learning Forum 2017, Curtin University, 2-3 February.
• Goi, C.L. (2016), The Impact of Technological Change on Building a Sustainable City Pan-Pacific Conference XXXIII, 25 May, Miri, Sarawak.
• Goi, C.L., Ngu, I.Y. and Chieng, F.Y.L. (2015), The Relationship between Social Media and Brand Equity, International Conference on Management and Information Technology (ICMIT), Singapore, 20 December.
• Goi, C.L.(2015), The Use of Business Simulation Games in Teaching and Learning: A Literature Review, 3rd International Higher Education Teaching and Learning Conference 2015 (HETL 2015), Curtin University, Malaysia, 26-27 November.
• Kandala, B. and Goi, C.L.(2015), Networking Marketing, 12th Annual World Congress of the Academy for Global Business Advancement (AGBA), Universiti Malaysia Pahang, Kuantan, 16-19 November.
• Goi, C.L., Ngu, I.Y. and Chieng, F.Y.L. (2015), Malaysian Brands or International Brands? What Does Gen Y Really Want?, 3rd Asian SME Conference and Meeting, Miri, Sarawak, 26-30 October.
• Ho, P.P.L., Goi, C.L., Lew, T.Y., Tang, F.E. and Ho, C. (2015), Stakeholder Response to Say No to Plastic Bags Campaign in Reducing Plastic Bag Use in Miri, Malaysia, Pan-Pacific Conference XXXII, Hanoi, Vietnam, 1-4 June.
• Goi, C.L.and Chieng, F.Y.L. (2014), Malaysia Boleh? Is Malaysian Brand Really Flying?, The Fifth International Conference on International Studies(ICIS2014), The Royale Chulan Hotel, Kuala Lumpur, Malaysia, 1-2 December.
• Goi, C.L.and Chieng, F.Y.L. (2014), Factors Influencing Foreign Tourists to Shop in Miri, Sarawak, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, Curtin University, Singapore, 15-17 October.
• Ngu, I.Y., Chieng, F.Y.L. and Goi C.L.(2014), The Impact of Social Media on Brand Equity: A case of luxury brand, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, Curtin University, Singapore, 15-17 October.
• Chieng, F.Y.L and Goi, C.L.(2014), Managing Brand Equity in Higher Education, Management Education: Towards Achieving Global Standards and Recognition international symposium, Curtin University, Malaysia, 2-3 October.
• Tiew, F. and Goi, C.L.(2014), Three Days Two Nights: Mulu Trip That Has Influenced Mood, Emotion And Feeling, Management Education: Towards Achieving Global Standards and Recognition international symposium, Curtin University, Malaysia, 2-3 October.
• Goi, C.L.(2014), Smile: Where Social Media And E-Learning Collide, Management Education: Towards Achieving Global Standards and Recognition international symposium, Curtin University, Malaysia, 2-3 October.
• Goi, C.L.(2012), Implications for Business from Adopting E-Commerce: A Comparative Study between Malaysia and Singapore, The Eighth Asia Academy of Management Conference, Seoul, Korea, 10-12 December.
• Ho, P.P.L. and Goi, C.L.(2012), Enhancing Corporate Governance Structure for Greater Voluntary Disclosures: Malaysian Evidence, The 13th Annual Conference of the Asian Academic Accounting Association (AAAA), Kyoto, 9-12 November.
• Chieng, F.Y.L. and Goi, C.L.(2012), The Measurement and Dimensionality of Customer-based Brand Equity: Empirical Evidence from Malaysian Brands, 2012 Global Marketing Conference, COEX, Seoul, 19-22 July.
• Chieng, F.Y.L., Ho, P.P.L., Goi, C.L.and Ng, P.Y. (2012), The Influence of Macro-Environment Forces on Transport Sustainability, East Asian Development Network – Annual Forum, Hyatt Hotel and Casino Manila, Philippines, 2-3 July.
• Goi, C.L., Lai, D.I.S., Chong, A.X.Y., Lee, M.V. and Lee, B. (2012), Men’s Purchasing Decision on Grooming Products: A Comparative Study on Customers’ Status, 9th Annual World Congress of the Academy for Global Business Advancement (AGBA), Ajman University of Science & Technology (AUST), UAE, 19-21 March.
• Goi, C.L. (2012), The Impact of Colours on Online Marketing Communications, ICBEFM 2012: International Conference on Business, Economics, Finance and Management, Kuala Lumpur, 19 – 21 February.
• Tiew, F. and Goi, C.L.(2011), Grading classroom participation through peer assessment: perception and experience of marketing students, Enhancing Learning: Teaching and Learning Conference 2011, Curtin Malaysia, 24 – 26 November.
• Goi, C.L. and Ng, P.Y. (2011), Satisfactory Level on Mobile Applications in Malaysia: A Comparative Study between Maxis, Celcom and Digi, International Conference on Innovation and Management (IAM 2011), Kuala Lumpur, 12-15 July.
• Goi, C.L.(2011), Perception of Marketers on Internet Marketing in Malaysia: Study on Relationship between Communication, Transaction and Distribution Activities, BAI 2011 International Conference on Business and Information, Bangkok, 4-6 July.
• Goi, C.L.and Chieng, F.Y.L. (2011), Customer-Based Brand Equity towards Local Brand: Study on Malaysian Perspective, The International Business Information Management Conference (16th IBIMA), Kuala Lumpur, 29-30 June.
• Goi, C.L.and Goi, M.T. (2011), Review on Models and Reasons of Rebranding, International Conference on Social Science and Humanity – ICSSH 2011, Singapore, 26-28 February.
• Goi, C.L.(2010), The Impact of Web Site Attributes on Internet Users’ Online Behaviour: Malaysian Perspective, International Conference on E-Business, Management and Economics 2010 (ICEME 2010), Hong Kong, 28-30 December.
• Ng, P.Y., Voges, K. and Goi, C.L.(2010), The Importance of Mobile Phone Applications to Young Consumers: An exploratory study in Malaysia, Australian & New Zealand Marketing Academy (ANZMAC) 2010, Christchurch, New Zealand, 29 November – 1 December.
• Goi, C.L.(2010), Perception of Consumer on Marketing Mix: Male vs. Female, International Conference, on Business and Economics Research 2010 (ICBER 2010), Kuala Lumpur, 26-28 November.
• Goi, C.L.(2010), Web Site Development for E-Commerce: Malaysia Perspective, The 2010 (summer) International Conference on APBITM, Beijing, China, 25-27 July.
• Goi, C.L.(2010), Online Behaviour: An Overview of Sarawak, Borneo Research Council Conference 2010, Curtin University, Sarawak, Malaysia, 5-7 July.
• Goi, C.L.(2010), Web Sites for E-Banking: A Study of Web Sites Performance in Malaysia, International Academy of Business and Economics (IABE), Bangkok, Thailand, 4-6 June.
• Tiew, N.H., Ng, P.Y. and Goi, C.L.(2009), University Student Travel Motives: A Comparative Study on Students of Curtin University of Technology, Sarawak, Malaysia, The 3rd International Colloquium on Tourism and Leisure, Bangkok, Thailand, 6-9 July.
• Goi, C.L.(2009), Integrated Marketing Communications: Perception of Young Consumers, BAI2009 International Conference on Business and Information, Kuala Lumpur, Malaysia, 6-8 July.
• Ling, Y.H and Goi, C.L.(2009), A Study of Risk and Return Relationship Using GARCH-M Model: A Comparative Study Between S&P 500 and S&P 600, BAI2009 International Conference on Business and Information, Kuala Lumpur, Malaysia, 6-8 July.
• Goi, C.L.(2008), Perception of Internet Users and Marketers on Internet Marketing Activities: Malaysia Perspective, Global Academy of Business and Economic Research (GABER) Fourth International Conference, Bangkok, Thailand, 28-30 December.
• Ng, P.Y., Goi, C.L.and Gribble, J. (2008), Adaptation of Google Group for Online Teaching and Learning, HERDSA, Rotorua, New Zealand, 1-4 July.
• Goi, C.L.and Nee, P.H. (2008), Alarming Credit Card Debts and Bankruptcies Among The Young, Malaysia Finance Association (MFA) 10th Annual Conference 2008, MFA & UNIMAS, Holiday Inn, Kuching, Sarawak, 5-6 June.
• Goi, C.L.(2008), Marketing Mix: How Many ‘P’ Should be Available in the Market?, Creating Competitive Advantage in The Global Economy, International Conference on Business & Management, University Brunei Darussalam, Brunei Darussalam, 8-9 January.
• Goi, C.L.(2007), Web Site Accessibility: A Study of 8 Industries’ Web Sites, Global Academy of Business and Economic Research (GABER), Bangkok, Thailand, 27-29 December.
• Hii, L., Goi, C.L.and Beatrice, J. (2007), The Survival of Pua Kumbu in the Cottage Industry in Sarawak: A Tourism Marketing Perspective, Global Academy of Business and Economic Research (GABER), Bangkok, Thailand, 27-29 December.
• Goi, C.L.(2007), Why Are Reality TV Programs So Popular?: Entrepreneur Creative Marketing Idea, International Research Conference on Entrepreneurship,  Mumbai, India, 25-26 November.
• Goi, C.L.(2007), Perception of Internet Users on Internet Marketing: In Terms of Communication, Distribution and Transaction Activities, Asia Pacific Marketing Conference 2007, Holiday Inn Resort Damai Beach, Kuching, Sarawak, Malaysia, 2-3 November.
• Goi, C.L.and Khatibi, A. (2007), Acceptance and Perception of Internet – A Comparative Study of Internet Users in Malaysia and Singapore, International Conference on Global Business Strategy in Competitive Environment, Sri Sai Ram Institute of Management Studies, Sai Leo Nagar, West Tambaram, Chennai, India, 21-22 September.
• Tiew, F.N.H., Ng, P.Y. and Goi, C.L.(2007), University Student Travel Preferences: An Exploratory Study on Students of Curtin University of Technology, Sarawak Campus, 5th Tourism Educators’ Conference on Tourism & Hospitality, Universiti Sains Malaysia & The Tourism Educators’ Association of Malaysia (TEAM), 3-4 August.
• Ng, P.Y. and Goi, C.L.(2007), E-Learning in Malaysia for lifelong learning: Motivations and Hindrances, Changing Contours of Education: Future Trends, 12th International Conference on Education, Sultan Hassanal Bolkiah Institute of Education, University Brunei Darussalam, 21-24 May.

Industry/Contract research reports

Study on Remuneration Packages of Indonesian General Workers and recruitment costs of employers in Peninsular Malaysia, Sabah and Sarawak, 2011, Research grant awarded by Sarawak Timber Association (STA).

Research grants

• Abdullah, S.K., Chieng, F.Y.L., Goi, C.L., Khin Than Myint, Tiong, Y.Y. and Law, W.L.L. (2023), Journal Activity; a journey of classroom engagement, Curtin Malaysia Teaching Innovation Project. RM3,000.
• Chieng, F.Y.L., Ho, J.M., Goi, C.L. and Yip, K.Y. (2022), Beyond the academic curriculum: Embedding a career management program to improve the employability of Business students, Curtin Malaysia Teaching Innovation Project. RM3,000.
• Zins, A., Goi, C.L., Adeyinka Ojo, S.F., Adamu, A.A., Jimmie, A. and Sabani, N. (2022), Digital storytelling and cultural heritage-driven conceptual model for more persuasive Malaysian tourism destination promotion, FRGS, RM66,130.
• Zhang, C., Goi, C.L. and Ahsan Bhuiyan, R. (2021), A Deep Learning Based Application for Asset Pricing and Portfolio Optimization Incorporating Option Valuation, SDEC Translational Research Grant, RM85,200.
• Goi, C.L. and Goi, M.T. (2021), A Model of ‘Modernization’ for Building A Sustainable City in the Industrial Revolution (IR4.0) Era, Curtin Malaysia Collaborative Research Scheme, RM5,000.
• Ang, M.C.H., Ramayah, T., Goi, C.L., Endut, N. (2017), Emotional Labor, Work Intensification, Work-life Balance and Intention to Leave: Uncovering the Experience of Academics in Malaysian Universities through a Gender Lens, USM Short-term grant, RM25,930.
• Ho, P., Goi, C.L. and Ng, P.Y., Research Projects on the Governance of Local Agenda 21 (RM20000) and Say No to Plastic Bags 3.0 Campaign (RM30000). Funded by Miri City Council.
• Goi, C.L. and Chieng, F.Y.L. (2014), Perception of Customers on Bintang MegaMall: Study on Customer Profiles, Marketing Mix, Shopping Behaviour and Patterns, Bintang MegaMall, Miri. (RM8000)
• Ho, P.P.L., Goi, C.L., Lew, T.Y., Tang, F.E. and Ho, C. (2012), Sustainable Development: A case study of Miri City Council’s green initiatives, Miri City Council. (RM30000)
• Chieng, F.Y.L., Ho, P.P.L. and Goi, C.L. (2011), The Influence of Macro-environment Forces on Transport Sustainability: A Case in Malaysia, East Asian Development Network (EADN). (US$9,2000)
• Abdullah, S.K., Ho, P.P.L., Goi, C.L., Chieng, F.Y.L., Nee, P.H. and Urud, A. (2011), Study on Remuneration Packages of Indonesian General Workers and Recruitment Costs of Employers in Peninsular Malaysia, Sabah and Sarawak, Consultancy project funded by Sarawak Timber Association. (RM125000)

Teaching awards

Teaching Excellence Award 2022

Research awards

• Highest Research Performance Index for Curtin Sarawak, Curtin University R&D Awards 2010
• Highest Research Performance Index (Publications) for Curtin Sarawak, Curtin University R&D Awards 2010
• Early Career Researcher – Highest Research Performance Index for Curtin Sarawak, Curtin University R&D Awards 2010
• Early Career Researcher – Highest Research Performance Index (Publications) for Curtin Sarawak, Curtin University R&D Awards 2010
• Anak Sarawak Appreciation Award 2009, Sarawak Convention Bureau.
• Highest RPI Point Earner for Publications at Curtin Sarawak, Curtin University R&D Awards 2008

Supervision of Higher Degree by Research students

PhD

• Ahmed Fahim Morshed, The Antecedents and Consequences of Facebook Brand Page Engagement in Public Relations.  Main Supervisor, 2020 – Present.
• Mary Monica Jiony, Examining the relationship between Organizational culture, employee engagement and organizational performance. Main Supervisor, 2017 – Present.
• Abul Kalam, The Effectiveness of Social Media Influences and Celebrity Endorser on the Smartphone Users’ Brand Choice Behavior. Main Supervisor, 2020 – 2023.
• Daria Gom, Transformational Leadership as Antecedent of Cross-Cultural Psychological Capital in the Hotel Industry. Main Supervisor, 2017 – 2022.
• Omkar Dastane, Role of Perceived Value from Mobile Commerce (M-VAL) on Consumer Engagement and Repurchase Intention – Scale Development and Validation in the Context of Malaysian Travel Industry. Main Supervisor, 2017 – 2021.
• Allen Lim, Research title: Generation Y Usage of Small Businesses’ Retail Websites in Canada. Main Supervisor, 2012 – 2018.

MPhil

• Chang Chee Heng, Exploring the Influence of Digital Cultural Heritage Storytelling and Net Zero Commitment on Travel Intention to Sarawak Tourism Destination. Main Supervisor, 2023 – Present.
• Ting Qian Hui, The Role of Psychological Capital and Employee Engagement in Determining Organisational Citizenship Behaviour in the Industrial Revolution 4.0 Era: Transfer of Training as a Mediator. Main Supervisor, 2019 – 2020.
• Farah Hasan Sarah, The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness. Main supervisor. 2018 – 2020.
• Suo Wen Jing, Factors Influencing Behavioural Intention to Adopt the QR Code. Main Supervisor, 2018 – 2019.

Journal/book editors

• Associate Editor, Review of Marketing Science, ISSN: 1546-5616
• Editor of book: Goi, C.L. (2024), “Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices“, ISBN13: 9781668498590, published by IGI Global. DOI: 10.4018/978-1-6684-9859-0.
• Editor of book: Goi, C.L. (2022), “Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability“, ISBN13: 9781799895909, published by IGI Global. DOI: 10.4018/978-1-7998-9590-9.

Reviewer of academic journals

• Journal of Global Scholars of Marketing Science
• Behaviour & Information Technology
• Current Issues in Tourism
• Computers & Education
• Studies in Higher Education
• PERTANIKA Journal of Social Sciences & Humanities
• Journal of Business Economics and Management
• Journal of Political Marketing

Faculty membership committee

Marketing and website committee. Research and Development committee

Research cluster membership

Keylab member of Social Business & Innovation, Sarawak Digital Economy Corporation (SDEC), Sustainable Management, Wellbeing and Innovation, Sensible Marketing and Smart Cities, Innovation In Higher Education

Senior Lecturer, Management and Marketing Location: Room 56, Heron 2 Office No: +60 85 630 100 ext. 2770 Email: fayrene.chieng@curtin.edu.my

Academic qualifications

• PhD, Curtin University, Australia 2019
• Master of Business Administration, Heriot-Watt University, 2001
• BA (Hons) in Business Administration (Marketing), Coventry University, UK, 1997

Professional memberships/certifications

• Fellow, Higher Education Academy UK (HEA). 2021 to current
• Member, Institute of Marketing Malaysia (IMM). 2015 to current

Employment history

• Associate Dean, Learning and Teaching, Curtin University Malaysia. July 2022 to present
• Discipline Lead (Marketing), Faculty of Business, Curtin University Malaysia. August 2021 to present
• Head, Department of Marketing, Faculty of Business, Curtin University Malaysia. March 2021 – July 2021
• Program Coordinator, Department of Marketing, Faculty of Business, Curtin University Malaysia. 2019 to 2021
• Lecturer, Department of Marketing, Faculty of Business, Curtin University Malaysia. 2007 to present
• Head, Department of Business Management, United College Sarawak, Malaysia. 2001 to 2007
• Lecturer, Department of Business Management, United College Sarawak, Malaysia. 1998 to 2001

Unit taught

Event Management, Sustainable Event Management, Corporate Marketing Strategy, Business Internship, Retail Marketing and Distribution, Marketing Research, Discovering Marketing

Research interests

Consumer behaviour, customer experience, tourism marketing, entrepreneurship

Research grants

Industry/Contract research reports

Sarawak Timber Association consultancy project in 2011 for a project on “A study on remuneration packages of Indonesian workers and recruitment costs of employers in Malaysia” with a sum of RM125,000

Research publications

Academic journal articles

• Ling, L., Jong, L., Law, W. and Chieng, F.Y.L. (2023). Family director board governance index: An analysis of family directors and firm performance in Malaysia. Journal of General  management, 03063070221149680.
• Goi, C. L., Chieng, F. Y. L. and  Goi, M. T. (2022). Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity. Journal of Global Scholars of Marketing Science, 1-21.
• Chieng, F.Y.L., Sharma, P., Kingshott & Roy, R. (2022) “Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment”, Journal of Product & Brand Management, 31(6), 870-885. DOI: 10.1108/JPBM-12-2020-3250
• Sarah, F. H., Goi, C.L., Chieng F.Y.L and Md Raziuddin, K. (2021) “Examining the Influence of Atmospheric Cues on Online Impulse Buying Behaviour across Product Categories: Insights from an Emerging EMarket”, Journal of Internet Commerce, 20:1: 25-45
• Chieng F.Y.L and Goi, C.L. (2011), Customer-based Brand Equity: A Literature Review, Journal of Arts Science & Commerce, 2, No 1.
• Goi, C.L. and Chieng, F.Y.L (2011), Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands, Journal of Marketing Research and Case Studies, Volume 2011 (2011).

Conference papers

• Chieng, F.Y.L., Lew, T.Y. and Tiong, Y.Y. (2021). From Stay in Touch to Stay in Tech: Enhancing Tourist Engagement through Smart Tourism Technology. Paper presented at the 4th International Scientific Conference “TOURMAN 2021” “Restarting Tourism, Travel and Hospitality: The Day After” May 21-23, 2021, Thessaloniki, Greece.
• Lew, T.Y., Tiong, Y.Y., and Chieng, F.Y.L.(2021). Destination Loyalty Behaviour of Wellness Tourists: The Destination Image Perspective. Paper presented at the 4th International Scientific Conference “TOURMAN 2021” “Restarting Tourism, Travel and Hospitality: The Day After” May 21-23, 2021, Thessaloniki, Greece.
• Tiong, Y.Y., Lew, T.Y. and Chieng, F.Y.L. (2021). Unsustainable Tourism in Post Covid-19? No way!  The Future of Tourism Destination Post Pandemic. Paper presented at the 4th International Scientific Conference “TOURMAN 2021” “Restarting Tourism, Travel and Hospitality: The Day After” May 21-23, 2021, Thessaloniki, Greece.
• Tiew, F. Y. H., Chieng, F.Y.L. Ling, L., and Law, W. (2020). Student Emotions and Online Class Engagement in the Time of Pandemic. Paper presented at the Scholarship of Tertiary teaching Online Conference October 13-14.
• Chieng, F.Y.L(2017), “Antecedents of Brand Attachment: The Relative Importance of Actual, Ideal and Social Self-Congruity”, 4^th Borneo Research Education Conference, Malaysia.
• Chieng, F.Y.L(2016), “The Tie that Binds: The Impact of Self-Congruity and Brand Experience on Brand Attachment”, 4^th Borneo Research Education Conference, Malaysia. (Best Paper Award)
• Goi, C. L., Chieng, F.Y.L.,Ngu, I.Y. (2015). “Malaysian brands or international brands? What does Generation Y really wants?” 3^rd Annual Asian SME Conference, Malaysia.
• Goi, C. L., Ngu, I.Y., Chieng, F.Y.L.(2015). “The relationship between social media and brand equity,” International Conference on Management and Information Technology, Singapore.
• Goi, C.L.and Chieng, F.Y.L. (2014), Factors Influencing Foreign Tourists to Shop in Miri, Sarawak, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, 15-17 October 2014, Curtin Singapore, Singapore.
• Ngu, I.Y., Chieng, F.Y.L. and Goi C.L. (2014), The Impact of Social Media on Brand Equity: A case of luxury brand, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, 15-17 October 2014, Curtin Singapore, Singapore.
• Goi, C.L. and Chieng, F.Y.L.(2014), Malaysia Boleh? Is Malaysian Brand Really Flying?, The Fifth International Conference of International Studies (ICIS2014), 1-2 December, The Royale Chulan Hotel, Kuala Lumpur. The proceeding will be published by Procedia-Social and Behavioural Sciences (Elsevier) with ISBN/ ISSN number and will be indexed  in SCOPUS
• Chieng, F.Y.L., Ho, P.P.L., Goi, C.L. and Ng, P.Y. (2012), The Influence of Macro-Environment Forces on Transport Sustainability, East Asian Development Network – Annual Forum 2011/2012, Hyatt Hotel and Casino Manila, Philippines, 2-3 July.
• Chieng, F.Y.L., Goi, C.L.(2012), The Measurement and Dimensionality of Customer-based Brand Equity: Empirical Evidence from Malaysian Brands, 2012 Global Marketing Conference, Seoul, Republic of Korea, 19-22 July.
• Goi, C.L.and Chieng, F.Y.L. (2011), Customer-Based Brand Equity towards Local Brand: Study on Malaysian Perspective, 16th IBIMA conference on Innovation and Knowledge Management: A Global Competitive Advantage, Kuala Lumpur, Malaysia, 29-30 June.

Book chapters

Chieng, F. (2022). “Sustainable luxury fashion: From owning to sharing.” In Innovative economic, social and environmental practices for progressing future suitability. Pp. 200-217. IGI Global.

HDR supervision

• Fifi Liew, MPhil, “The Development of Wellness Destination Image Model To Predict Destination Loyalty Behaviour for Malaysia Post-COVID-19”. On-going
• Farah Hassan Sarah, MPhil, “The Influence of Atmospheric Cues on Online Impulse Buying across Product Categories: The Mediating Role of Consumer Impulsiveness”. Completed 2020

Editorial secretariat

International Journal of Business Event and Legacies

Reviewer of academic journals

• Journal of Brand Management. 2020 to present
• Journal of Business Research

Service role

• Accredited PREP reviewer
• Team leader, Faculty WIL team, 2020 to present
• Member, Faculty Learning and Teaching Committee, 2017 to present

Leadership and services – faculty membership committee

• Learning and Teaching Committee, Faculty of Business
• External Engagement Committee, Faculty of Business

Research cluster membership

Innovation in Higher Education

Lecturer, Management and Marketing Location: Room 3, Heron 2 Office No: +60 85 630 100 ext. 2729 Email: jiemin.ho@curtin.edu.my

Academic qualifications

• Doctor of Philosophy, Curtin University Malaysia, 2021
• Master of Philosophy, Curtin University Malaysia, 2017
• Bachelor of Commerce, The University of Adelaide, 2015

Professional memberships/certifications

• Member, Institute of Marketing Malaysia
• Associate Fellow of Advanced HE (AFHEA)
• Professional Certificate in Sustainable Tourism. Issued by Global Sustainable Tourism Council, completed 2024

Employment history

• Lecturer, Department of Management, Marketing and Digital Business, Curtin University Malaysia. July 2021 to present
• Teaching Assistant, Department of Marketing, Faculty of Business, Curtin University Malaysia. January to December 2020

Unit taught

BLAW1002 Markets and Legal Frameworks, MGMT2010 Principles of Tourism, Hospitality and Events, MGMT3019 Contemporary Issues in Tourism Management, MKTG2003 Marketing for Tourism, Hospitality and Events, MKTG2005 Marketing Intelligence, MKTG3003 Digital Marketing Strategy, TOUR3000 Managing Tourism Destinations

Research interests

Tourism, hospitality, event marketing, pro-environmental behaviour, corporate social responsibility

Research grants

Consultancy work

Contracted research committee for 8th Miri Country Music Fest 2022 by Place Borneo Sdn. Bhd. to collect event feedback and report results to the Sarawak Ministry of Tourism, Creative Industries and Performing Arts and Tourism Malaysia

Publications

Academic journal articles

• Tan, K.-L., Ho, J. M., Sim, A. K. S., Dubos, L and Cham, T.-H. 2023 “Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions”, Asia Pacific Journal of Tourism Research. Vol. 28, No. 5, pp. 416-432. doi: 10.1080/10941665.2023.2245500
• Sia, J.K.-M., Ho, J.M. and Hii, I.S.H. 2023. “Green meets food delivery services: consumers’ intention to reuse food delivery containers in the post-pandemic era”, Journal of Hospitality and Tourism Insights. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-10-2022-0483
• Sia, J.K.-M., Hii, I.S.H. and Ho, J.M. 2023. “COVID-19 and sustainable environment: understanding higher education students’ willingness to pay more for food delivery containers”, Kybernetes. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-07-2022-1061
• Ho, J. M., Tiew, F. and Adamu, A. A. 2022. “The determinants of festival participants’ event loyalty: a focus on millennial participants”. International Journal of Event and Festival Management.  https://doi.org/10.1108/IJEFM-01-2022-0006
• Ho, J. M., Sia, J. K. M., Lee, S. and Yap, C. S. 2022. “What Are Convention Attendees Looking For? An Examination of the Impact of Perceived Value and Value Co -creation on Attitude Formation.” Event Management. Vol. 26, pp. 605-627. https://doi.org/10.3727/152599 521X16288665119396
• Tan, K-L., Ho, J. M., Pidani, R. and Goveravaram, A. D. 2022. “Doing good does you good? The financial impact of individual CSR dimensions: A Malaysian context.” Social Responsibility Journal. Vol. 18, No. 1, pp. 43-67. https://doi.org/10.1108/SRJ-04-2020-0146
• Ho, J. M. and Tan, K-L. 2021. “The Role of Millennial Tourists in Promoting Responsible Tourism: A Case in Singapore.” Journal of Responsible Tourism Management. Vol. 1, No. 1. doi: 10.47263/JRTM.01-01-04.
• Ho, J. M. , and Sia, J. K. M. 2020. “Embracing an uncertain future: COVID-19 and MICE in Malaysia.” Local Development & Society. Vol . 1, No. 2, pp. 1-15. doi : 10.1080/26883597.2020.1818533.

Conference proceedings/presentations

• A. Ling, Sia, J. K. M. and Ho, J. M. 2023. “Consumers’ Intention to Use Drone Food Delivery Service: Belief-Desire-Intention Model and Big Five Personality Traits Approach,” 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), Miri, Sarawak, Malaysia, 2023, pp. 188-192, doi: 10.1109/ICDATE58146.2023.10248449. (BEST PAPER AWARD)
• Sia, J. K. M., Ho, J. M., Hii, I, S. H. 2022. “Our Environment Our Responsibility: Assessing Consumers’ Intention to Reuse Reusable Container” WVSU-World Research and Innovation Festival: A Virtual Conference, 17-19 October 2022.
• Ho, J. M., Sia, J. K. M., Yap, C. S. and Lee, S. 2021. “Are We Different? The Effects of Perceived Value on Revisiting Intention in the Context of MICE Tourism: A Multi -group Analysis.” The proceeding of BLM2-ICAM4: An International Joint E-Conference, 11 September 2021. (BRONZE AWARD)
• Ho, J. M. and Sia, J. K. M. 2017. “Customisation value: a conceptual approach to enhance tourism experiences.” The proceeding of 5th Borneo Research Education Conference 2017, 6-7 November 2017.
• Ho, J. M. 2016. “The Corporate Social Responsibility (CSR) Practice of Environmental Sensitive Companies and Its Impacts on Corporate Financial Performance (CFP). ” The proceeding of 4th Borneo Research Education Conference 201 6, 17-18 August 2016.

Book chapter

Ho, J. M. , Krishnan, A. , Khan, A. R. , Baba, R and R. Sokkalingam. 2019. “The Corporate Social Responsibility (CSR) Reporting Practice of Environmental Sensitive Companies in Malaysia.”  In Research on Sustainable Development in Malaysia, edited by Zulkipli Ghazali and Muhammad Zahid, 85-108. Perak Darul Ridzuan: Universiti Teknologi PETRONAS (UTP) Press.

Awards

• Curtin University Faculty of Business Teaching Excellence Award 2023
• Students’ Choice Award 2023 by Curtin University Student Council
• Students’ Choice Award 2022 by Curtin University Student Council

Editorial board/Reviewer academic journals

• PhD/ECR Editorial Board member, Event Management. January 2022 to present
• Editorial Assistant, International Journal of Business Events and Legacies. December 2021 to March 2023

Service roles

• Chair, Marketing and Website Committee, Faculty of Business, Curtin University Malaysia. July 2022 to present
• Communication Head, Research and Development Committee, Faculty of Business, Curtin University Malaysia. February to December 2023
• Discipline Lead (Tourism and Hospitality), Department of Management, Marketing and Digital Business, Curtin University Malaysia. July 2021 to December 2023

Leadership and service – Faculty membership committee

Marketing and Website Committee, External Engagement Committee, Learning and Teaching Committee, Research and Development Committee

Research cluster membership

Sensible Marketing and Smart Cities

Lecturer, Management and Marketing Location: Room 59, Heron 2 Office No: +60 85 630 100 ext. 2704 Email: malinisathappan@curtin.edu.my

Academic qualifications

• Doctor of Philosophy (Human Resource Development)
• Master of Human Resource Management
• Bachelor of Science in Human Science Development (Hons)

Professional memberships/certifications

• Associate Fellow of HEA (Higher Education Academy, UK)
• Malaysian Institute of Human Resource

Employment history

• Curtin University Malaysia (2019 until present), Lecturer
• Tunku Abdul Rahman University College ( 2016 – 2019), Lecturer
• Saito College (2011 – 2013), Lecturer
• Legenda University College (2010 – 2011), HR Executive
• Sri Devika Enterprise Sdn Bhd (2005 – 2010), Admin Manager
• Minfoong S’pore Pte Ltd (2001 – 2005), Admin cum Accounts Manager
• Vaccumschmelze Sdn Bhd (1998 – 2001), HR Executive

Unit taught

Strategic Management, Business Sustainable Development, Human Resource Management, Strategic Career Design, Building Sustainable Workforce, Globalisation and Employment Relations, Culture and Ethics in Global Business

Research interest

Teaching and learning, Green HRM, Sustainability and Supply Chain Management, Leadership styles

Teaching awards

• PREP reviewer
• Awarded for conducting workshop on Research Methodology for HDR students 2019
• Awarded for conducting workshop on Effective writing Chapter 1 for HDR students 2021
• Awarded for conducting workshop on Systematic Approach on Writing Literature Review for HDR workshop 2021.

Publications

Academic journal articles

• Sathappan, M. and Adamu, A.A. (2022). Minimizing Deviant Workplace Behaviour through Person Job Fit: A Malaysian Case Study. Asian Journal of Behavioural Sciences, 4(1), 52-61.
• Sathappan, M. (2021).Types and causes of deviant workplace behaviour in public organization in Malaysia. Asian Journal of Behavioural Sciences, 3(2), 55-60.
• Sathappan, R and Sathappan, M. (2018). TESL student – teachers’ perspectives of practicum practices in a Malaysian teacher education institute. International Journal of research – Granthaalayah, 6(2).
• Sathappan, R and Sathappan, M. (2018). Exploring the possibility of co-operation between higher education and industries in Malaysia. Journal of Social Sciences, 12(1).
• Sathappan, R and Sathappan, M. (2017). The effects of technology on peer relationships and interpersonal understanding at a teacher education institute in Malaysia. Journal of Social Sciences, 11(1).
• Sathappan, M. Omar, Z. Arif, I and Sathappan, R. (2016). Causes of bribery: A case study in a Malaysian public organization. International Journal of Human Resource, 6(3).
• Sathappan, M. Omar, Z. Ahmad, A. and Hamzah, A. (2016). Exploring types of deviant workplace behavior in a public organization in Malaysia. Journal of Social Sciences, 10(6).
• Sathappan, M. and Omar, Z. (2012). Corporate child care: Satisfaction with its quality and challenges faced by working parents. Asian Regional Association for Home Economics, 19(1).

Conference proceedings/presentations

• Third International Multidisciplinary Conference on Education, Social Sciences and technology (IMCEST 2022). “Minimizing deviant workplace behaviour through person job fit. A Case Study in Malaysia”.
• International Conference of multidisciplinary science at University Teknologi Malaysia 2019. “Strategy to prevent Deviant Workplace Behaviour in Law enforcement Agency”.
• Proceeding paper at University Putra Malaysia December 2012. “An exploratory study on unethical behavior among law enforcement agency in Malaysia”.
• Proceeding paper at Universiti Putra Malaysia “Research and innovation seminar in Human Resource 2010”. Title of the research paper “Satisfaction on quality of childcare.

Supervision of Higher Degree by Research student

PhD supervision title: “ Impact of leadership styles and creativity on the employees’ innovative behaviors through the mediating effect of work engagement”.

Other academic roles

• Reviewer for Journal of Social Sciences Research (since 2017)
• Editorial Board member in Journal of Behavioural Science (since 2021)

Faculty committee membership

• Cluster Leader for Sustainable management and Supply Chain
• Committee member for Digital Marketing

Research cluster membership

• Sustainable Management and Supply chain
• Innovation in Higher Education

Senior Lecturer, Management and Marketing Location: Room 47, Heron 2 Office No: +60 85 630 100 ext. 2762 Email: samuel.adey@curtin.edu.my ORCID | ResearcherID | Google Scholar | ScopusID

Academic qualifications

• Doctor of Philosophy in Hospitality & Tourism, Taylor’s University Malaysia, November, 2015. (Thesis: Developing a destination brand framework for rural tourism: A relationship-based approach).
• Master of Business Administration (General Management) International University of Malaya-Wales, (IUMW) Malaysia, March, 2023. (Thesis: Sustainable digital framework for the critical success factors of government funded infrastructure projects in Malaysia).
• Master of Information & Communication Technology Management (Project Management) Asia-e-University Malaysia, December, 2023. (Thesis: Mitigating e-commerce frauds and cybercrimes praxis: A routine activity theory perspective).
• Master of Business Administration (Marketing Management), Ladoke Akintola University of Technology (Public University) Nigeria April, 2004. (Thesis: Brand repositioning: A strategic tool in marketing of consumer goods in a competitive marketing environment: A case study of Bournvita product of Cadbury Nigeria Plc).
• Graduate Certificate in Business (International Business) Monash University, Australia November, 2011.
• Bachelor of Science (Hons) Accounting (2nd Class Honours, 4.38/5), University of Uyo, (Public University) Nigeria February, 2000. (Thesis: A study of the relevance of the accounting department in a consumer goods manufacturing industry: A case of Nig. Bottling Plc).
• Postgraduate Diploma in Marketing. Nigeria Institute of Journalism December, 1998 (Distinction – 3.75/4 points) (Thesis: Consumer behaviour as an indispensable tool in the marketing of fast-moving consumer goods -A case of Coca-Cola product).
• Nigeria Certificate in Education (Accounting and Business Management) Lagos State University of Education Nigeria (Formerly Lagos State College of Education), February, 1991.
• Post-Crisis Hospitality Management Certificate, University of South Florida, USA, December, 2020
• Cert. Diversity, Equity & Inclusion in Workplace, University of South Florida, USA May, 2021. United States of America (USA).
• Diploma in Business English, Business Training Limited School, England May, 1987.

Professional memberships/certifications

• Higher Education Academy (HEA) Critical Reflection Certificate, LITEC Curtin University, 2021
• Strategic Leadership Enhance Certificate – LITEC, Curtin University, 2021
• Senior Fellow, Higher Education Academy (SFHEA) United Kingdom February, 2021.
• Certified Reviewer, Curtin University Australia May, 2020
• Certified Management & Business Educator (CMBE), The Chartered Association of Business Schools (CABS) United Kingdom October, 2020)
• Certified Teacher, Teachers Registration Council of Nigeria (TRCN), December 2005

Employment history

• Head of Department, Department of Management, Marketing and Digital Business (MMDB), Senior Lecturer (Dept. of MMDB). Faculty of Business, Curtin University Malaysia. August 2021 to 2023.
• Senior Lecturer, Department of Marketing, Faculty of Business, Curtin University Malaysia. December 2018 to July 2021.
• Senior Lecturer and Head of Department of Marketing, Department of Marketing, Faculty of Business, Curtin University Malaysia. December 2018 to March 2019.
• Lecturer and Head of Department of Marketing, Department of Marketing, Faculty of Business, Curtin University Malaysia.  March 2017 to November 2018.
• Lecturer, Department of Marketing, Faculty of Business, Curtin University Malaysia. February 2016 to March 2017.

Unit taught

Undergraduate

Hospitality Experience, Managing Tourism Destinations, Contemporary Issues in Tourism Management, Hospitality Management, Tourism Marketing, Dynamics of Hospitality Industry Management, Hospitality Industry Management, Principles of Tourism, Hospitality and Events, Sustainable Tourism Management, Marketing for Tourism, Hospitality & Events, Enhancing Your Business Mind, Business Capstone, Business Internship, Business Ethics

Postgraduate

Corporate Strategy, Project Time Management, Managing Sustainable Global Operations, Project Planning and Schedule Management, Agile Management, Project and People, Project Quality Management, Project Procurement Management, Project Time Management, Project Management Integrated Project, Project Planning and Schedule Management

Research interests

Tourism destination marketing and branding, hospitality marketing, visitor behaviour, food festivals and events management, social media, digital marketing, quality management, human resources management in hospitality and tourism, financial accounting and hospitality revenue management, sustainable rural and ecotourism destination.

Competitive research grants

Publications

Journal articles

• Rudrendu, R. and Adeyinka-Ojo, Samuel (2023). Perceived Benefits of Micro and Small Enterprises in Developing Pro-poor Tourism. Journal of Environmental Management and Tourism.
• Adeyinka-Ojo, S. (2022). Strategic framework for responsible production and consumption of the experience economy (SDG12 Responsible Consumption and Production). Symposium One Curtin – The Sustainable Development Goals in Action 2022. Curtin Singapore, November 29, 2022.
• Adeyinka-Ojo, S. (2022). Towards a Sustainable Future of Marketing Management Praxis in Rural Destination Spaces. In Goi C.L. (Ed.). Innovative Economic, Social and Environmental Practices for Progressing Future Sustainability. Pennsylvania: IGI Publisher. IGI Publishers, ISBN13: 978-179-989-5909, DOI: 10.4018/978-1-7998-9590-9. https://www.igi-global.com/chapter/towards-a-sustainable-future-of-marketing-management-praxis-in-rural-destination-spaces/302559.
• Adeyinka-Ojo, S. (2021). Discussion board tool and student engagement in a digital learning space. Journal of Digital Marketing and Communication, 1(1), 7-12. https://doi.org/10.53623/jdmc.vlilhttps://tecnoscientifica.com/journal/jdmc/issue/current.
• Ray, R., Tiew, F. N. H., Adeyinka-Ojo, S. F., Chitra, S. S., Hossain, M. I., & Sardar, S. (2021). Micro and Small Enterprises Engagement in Pro-poor Tourism: Challenges and Solutions. Review of International Geographical Education Online, 11(8), 46-59. https://scholar.google.com/scholar?lookup=0&q=Micro+and+Small+Enterprises+Engagement+in+Pro-poor+Tourism:+Challenges+and+Solutions&hl=en&as_sdt=0,5. https://scopus.com/sourceid/21100855502.
• Adeyinka-Ojo, S. (2021). PRISMA Statement and Thematic Analysis Framework in hospitality and tourism research. Global Conference on Services and Retail Management (GLOSERV 2021). University of Naples Federico II (Italy) and University of South Florida (USA), 11-13 May 2021.
• Adeyinka-Ojo, S. & Abdullah, S.K. (2021).Social Media Marketing in Rural Hospitality and Tourism Destinations. Global Conference on Services and Retail Management (GLOSERV 2021). University of Naples Federico II (Italy) and University of South Florida (USA), 11-13 May 2021.
• Adeyinka-Ojo, S. (2021 Conceptualizing a Sustainable Digital Business Model Canvas for Tourism and Hospitality Business in a Novel Coronavirus Pandemic Age. Advances in Managing Tourism Across Continents(pp.127-140). ISBN 978-1-955833-00-4. DOI: 10.5038/9781955833004. 1-3 April, 2021 Virtual from Turkey.This paper won the Best Paper Award https://scholarcommons.usf.edu/m3publishing/vol16/iss9781955833004/1/
• Ogbeibu, S., Adeyinka-Ojo, S., Senadjki, A.,Emelifeonwu, J., & Pereira, V. (2021). Exploring employee creativity willingness as catalyst for boosting service innovation under Australia’s diverse organisational cultures. Global Conference on Services and Retail Management (GLOSERV 2021). University of Naples Federico II (Italy) and University of South Florida (USA), 11-13 May 2021.
• Adeyinka-Ojo, S. (2021).Strategic thinking in teaching and learning in higher education. Available at: https://news.curtin.edu.my/?page_id=137872 & in Borneo Post of Tuesday 13 April, 2021
• Adeyinka-Ojo, S. (2020).Developing a rural tourism destination brand framework from the perspective of a relationship-based approach. Book Chapter on Tourism Open Access Handbook. IntechOpen United Kingdom. (ISBN978-1-83962-173-4) DOI:10.5772/intechopen.93839. Indexed in Clarivate Analytics Book Citation Index. https://www.intechopen.com/online-first/developing-a-rural-tourism-destination-brand-framework-from-the-perspective-of-a-relationship-based–
• Adeyinka-Ojo, S., & Ikumoro, A.O. (2020).COVID-19 and adoption of digital technology in learning and teaching. Proceedings of the 3rd International E-Conference on Advances in Engineering, Technology and Management 2020, New York, 27 September 2020. ISBN:978-1-63248-190-0, DOI:10.15224/978-1-63248-190-0-03. https://www.seekdl.org/conferences-proceedings.html
•  Adeyinka-Ojo, S., & Abdullah, S.K., Ikumoro, A.O. (2020).Digital technology praxis and sharing economy in the hospitality and tourism industry. Proceedings of the 2^nd International E-Conference on Advances in Engineering, Technology and Management 2020, New York, 26 July 2020. ISBN:978-1-63248-189-4, DOI:10.15224/978-1-63248-189-4-02. https://www.seekdl.org/conferences-proceedings.html
• Adeyinka-Ojo, S.,Lee, S., Abdullah, S.K., & Teo, J. (2020). Hospitality and Tourism Education in an Emerging Digital Economy. Worldwide Hospitality and Tourism Themes, (Special Issue ID: WHATT – 005) Volume 12, Number 2, 2020. ISSN: 1755-4217.   (Indexed in Thomson Reuter’s & Web of Science – Clarivate Analytics, Q2.).
• Adeyinka-Ojo, S. (2019). A strategic framework for managing the challenges of developing rural tourism destination branding. In Camilleri, M. (ed.). Strategic Perspectives in Destination Marketing (pp. 268 – 294) Pennsylvania: IGI global Publication. ISBN 978-1-5225-5835-4. Doi.10.4018/978-1-5225-5835-4/ch011
• Adeyinka-Ojo, S., & Abdullah, S.K. (2019). Disruptive digital innovation and sharing economy in hospitality and tourism destination. IOP Conference Series: Materials Science and Engineering, 495(2019) 012006, pp.1-7 (Scopus-Indexed). Doi:10.1088/757-899X/495/10/012006
• Adeyinka-Ojo, S., & Nair, V. (2019).Rural tourism branding of Bario in the Heart of Kelabit Highland of Borneo, Sarawak. In J.M. Mastura (Ed.). Rural Tourism in Malaysia (PP. 118 -139). Pulau Pinang: Penerbit Universiti Sains Malaysia. ISBN 978-967-357-0.
• Adeyinka-Ojo, S.F., & Nair, V. (2019). An Integrated Framework for Stakeholder Power and Roles in Developing Rural Tourism Destination Brand. 2019 APac CHRIE & Euro CHRIE Joint Conference, 22- 25 May 2019 Hong Kong, SAR China.
• Adeyinka-Ojo, S. (2018). A strategic framework for analysing employability skills deficits in rural hospitality and tourism destinations. Tourism Management Perspectives, 27 (2018) 47-54. https://doi.org/10.1016/j.tmp.2018.04.005(Scopus Indexed &Thomson Reuters, Web of Science – Clarivate Analytics,  SSCI, ISI, ABDC – A Rank, Q1).
• Adeyinka-Ojo, S. & Nair, V. (2018).Understanding the branding strategies for hospitality and tourism engagement in an intelligent rural community. In G. Dogan., & C.G. Chi (eds.). The Routledge Handbook of Destination Marketing (pp. 229-240). London: Routledge. ISBN 978-1-138-11883-6 (Scopus indexed & Web of Science – Clarivate Analytics)
• Adeyinka-Ojo,, & Khoo-Lattimore, C.  (2018). Black on Brown: Research Paradoxes for Black Scholars Working in Ethnic Communities. In Mura P., & Khoo-Lattimore, C. (eds.). Asian Qualitative Research in Tourism. Perspectives on Asia Tourism. (pp. 225-270) Singapore: Springer. ISBN 978-981-10-7490-5. https:doi.org/10.1007/978-981-10-7491-2_14.
• Rudrendu R., Adeyinka-Ojo, S., & Junaid, M.S. (2018).The Role of Micro and Small Tourism Enterprises in Poverty Alleviation: A Critical Literature Review. Proceedings of One Curtin International Postgraduate Conference (OCPC) 2018, Miri, Sarawak, Malaysia 26-28 November, 2018.
• Adeyinka-Ojo, S.,Khoo-Lattimore, C., & Nair, V. (2018). A relationship-based approach   towards the construction of a rural tourism destination brand framework. 8^th International Borneo Business Conference Kuching, Sarawak, Malaysia 4 -5 October, 2018. eISBN 978-967-2008-73-6. This paper won the Best Paper Award.
• Taufique, K.M.R., Adeyinka-Ojo, S., &Abdullah, S.K. (2018). The scope and role of eco-labelling to promote environmentally sustainable consumption behaviour: a literature review.8th International Borneo Business Conference Kuching, Sarawak, Malaysia 4 -5 October, 2018. eISBN 978-967-2008-73-6.
• Adeyinka-Ojo, S., & Abdullah, S.K. (2018). Insights into qualitative data analysis techniques in tourism destination branding case studies research. 8th International Borneo Business Conference Kuching, Sarawak, Malaysia 4 -5 October, 2018. eISBN 978-967-2008-73-6. This paper won the Best Paper Award.
• Adeyinka-Ojo, S.F., & Khoo-Lattimore, C. (2017). Exploring consumer behaviour at slow food festivals in rural destinations. In S. K. Dixit (Ed.). Routledge Handbook of Consumer Behaviour in Hospitality and Tourism. (pp. 415 – 425).  London: Routledge. ISBN 978-1-138-96167-8. (Scopus indexed & Web of Science – Clarivate Analytics)
• Emelifeonwu, J.C., &Adeyinka-Ojo, S. (2017). WhatsApp mobile messenger (WaMM) as an innovative approach in reducing power distance in teaching and learning. Teaching and Learning Forum 2017. Innovation: Multiple Dimensions in Teaching and Learning,Perth Western Australia, 2-3 February 2017. https://litec.curtin.edu.au/events/conferences/tlf/tlf2017/abstracts.html
• Adeyinka-Ojo, S. & Abdullah, S.K. (2017).Social Media Marketing in Rural Hospitality and Tourism Destinations. 5th Borneo Research Education Conference 2017), Curtin University Malaysia, 6-7 November 2017.
• Adeyinka-Ojo, S., (2017). Rethinking employability skills deficits in rural hospitality and tourism destination research. 3^rdInternational Skills Colloquium: Employability, Employment, Training and Skills in the Global Era. Curtin University, Sarawak, Malaysia. 16-17 February 2017.
• Adeyinka-Ojo, S., & Nair, V. (2017). Understanding the challenges of developing a brand for rural tourism destination. ASEAN Tourism Research Association Conference(ATRC) 2017. James Cook University Singapore, 18 January 2017.
• Adeyinka-Ojo, S.F., & Khoo-Lattimore, C. (2016). Regional foods and rural development: The Case of Bario, Sarawak. In C.M. Hall & S. Gossling (Eds.). Food Tourism and Regional Development: Networks, Products and Trajectories. (pp.104-117). Oxford: Taylor and Francis Group. ISBN: 978-1-138-91922. (Scopus indexed & Web of Science – Clarivate Analytics)
• Sajilan, S., Tehseen, S., &Adeyinka-Ojo, S. (2016).A conceptual framework on the impact of entrepreneurial competencies on small and medium enterprises business performance in the Malaysian hospitality and tourism industry. Review of Integrative Business and Economics Research, 5 (2), 47-61
• Adeyinka-Ojo, S., & Nair, V. (2016). A narrative analysis of health tourism in selected Asia destinations: past, present and future. 6^thAsia-Euro Conference 2016, Tourism, Hospitality and Gastronomy Conference, IITM Gwalior, M.P. India, 9-12 November 2016.
• Adeyinka-Ojo, S., & Nair, V. (2016). Rural tourism destination accessibility: Exploring the stakeholders’ experience. 3^rdInternational Hospitality and Tourism Conference & 2^nd International Seminar on Tourism 10-12 Oct 2016 Bandung, Indonesia, pp. 441-446. London: CRC Press, Taylor & Francis Group. ISBN 978-1-138-03276-7 (HBK) (Scopus Indexed & Web of Science – Clarivate Analytics).
• Adeyinka-Ojo, S.(2016). Exploring the relationship-based approach in developing rural tourism destination brand. The 33^rd Annual Pan-Pacific Conference. Pullman Hotel, Miri, Sarawak, Malaysia. May 25-27, 2016.
• Adeyinka-Ojo, S.& Nair, V. (2016). Destination branding framework in tourism research: A state-of-the-art gap analysis. 14^thApacChrie Conference2016, Dusit Thani Luxury hotel, Bangkok, Thailand, 11^th – 13^th May, 2016.
• Adeyinka-Ojo,F., Nair, V., & Khoo-Lattimore, C. (2015). Exploring the critical success factors of developing a brand for rural tourism destination. Advanced Science Letters. 21 (6), 1894-1897. Doi:10.1166/asl/.2015.6153. Impact factor 1.25. (Indexed in Web of Science – Clarivate Analytics).
• Adeyinka-Ojo, S.F., & Nair, (2015). Constructing a brand for rural tourism destination: hard and soft factors attractions. International Hospitality and Tourism Conference (HTC)2015. Malacca City Malaysia 2-3 November, 2015.  (Indexed in Web of Science and Clarivate Analytics).
• Adeyinka-Ojo, S.F., & Nair, V. (2015). Towards Developing a Framework for Rural Tourism Destination Appeals. 21^stAsia Pacific Tourism Association Conference, Kuala Lumpur May 14-17, 2015, Dorsett Grand Hotel Subang Jaya, Malaysia. Cited in Excellent Research in Australia.
• Adeyinka-Ojo, S.F., Nair, V., & Khoo-Lattimore, C. (2014). Case studies approach in tourism destination branding research. SHS Web of Conferences, 12, 01061 (2014), 01061-pp.1-8. doi.10.1051/shsconf/20141201061. (Indexed by Web of Science and Clarivate Analytics).
• Adeyinka-Ojo, S.F., Khoo-Lattimore, C., & Nair, V. (2014). A framework for rural tourism destination management and marketing organisations. Procedia – Social and Behavioural Sciences Journal – Elsevier, 144 (2014), 151-163. doi:10.1016/j.sbspro.2014.07.284 (Indexed in Web of Science and Clarivate Analytics)
• Adeyinka-Ojo, S.F. (2014). People and Culture, pp. 58-59. In Colours of the Wind – Rural Malaysia via the Lenses of Researchers. V. Nair and B. Mohamed, Taylor’s Press, Taylor’s University, Malaysia. ISBN 978-967-0173-15-3.
• Adeyinka-Ojo, S.F., Khoo-Lattimore, C., &, Nair, V. (2014). Developing destination brand indicators for rural tourism using qualitative approach. 12^thAsia Pacific Chrie (APacCHRIE) Conference, 21-24 May, 2014, Sunway Resort Hotel, Subang Jaya, Malaysia.
•  Adeyinka-Ojo, S.F.,Khoo-Lattimore, C. Nair, V. (2014). Relationship building as an innovative approach to develop sustainable tourism destination brand. University of Kuala Lumpur (UniKL) Business School Management and Entrepreneurship Conference 2014 (UBSMEC2014), 23^rd December, 2014.
• Adeyinka-Ojo, S.F., Khoo-Lattimore, C., &, Nair, V. (2014). Co-branding and collaborative marketing engagement in rural tourism destinations: A conceptual framework. 13^thAsia Pacific Forum for Graduate Students Research in Tourism. 14-16 May, 2014, National Kaohsiung University of Hospitality and Tourism, Taiwan.
• Adeyinka-Ojo, S.F., & Khoo-Lattimore, C. (2013). Slow food events as a high yield strategy for rural tourism destinations: The case of Bario, Sarawak, Worldwide Hospitality and Tourism Themes, 5(4), 353-364.doi: 10.1108/WHATT-03-2013-0012. (Scopus & Indexed in Web of Science – Clarivate Analytics, Q2).
• Adeyinka-Ojo, S.F., & Khoo-Lattimore, C. (2013). The Making of “Authentic” Tourism Experience: The Case of Bario, Sarawak, BIMP-EAGA Journal of Sustainable Tourism Development,2(2), 51-53. Indexed in CIRET.
• Adeyinka-Ojo, S.,Khoo-Lattimore, C. (2013). Promoting rural tourism through destination branding framework. 3^rd Regional Conference on Tourism Research in association with the 2^nd International Rural Responsible Tourism Symposium, 29^th -31^st October 2013, Bayview Hotel, Langkawi, Malaysia.
• Adeyinka-Ojo, S.,Khoo-Lattimore, C. (2013). An application of SPBM Model to Rural Tourism Destination Branding. 12^th Asia Pacific Forum for Graduate Students’ Research in Tourism, 26^th – 29^th June 2013, Malaysia. This paper won the Best Innovation Paper Award.
• Adeyinka-Ojo, S.,Khoo-Lattimore, C., Nair, V (2013). Conceptualising a Framework to Analyse the Factors Influencing the Local Community’s Support for Sustainable Rural Tourism Development. BEST EN THINK TANK XIII: Engaging Communities in Sustainable Tourism Development, 23rd-26^th June 2013, Malaysia.
• Adeyinka-Ojo, S., Khoo-Lattimore, C (2012). Investigating the Role of Slow Food Events in Rural Destination Branding, Tourism and Travel Research Association Asia Pacific Conference (TTRA Asia-Pac), 30 November – 1 December 2012, Malaysia.
• Adeyinka-Ojo, S., Khoo-Lattimore, C (2012). Rural Tourism Destination Branding – A Community Perspective, 4^thAsia Euro Conference, Malaysia, 28-30 November 2012

Book review

• Adeyinka-Ojo, S. (2016). Medical Tourism in Developing Countries. TEAM Journal of Hospitality and Tourism, 12 (1), 83-85.
• Adeyinka-Ojo, S.F. (2013). Slow Tourism: Experiences and Mobilities. Anatolia: An International Journal of Tourism and Hospitality Research,2013, Vol.00, No.0, 1-2. http://Dx.Doi.Org/10.1080/13032917.2013.796829
• Adeyinka-Ojo, S.F. (2012). Tourism and Poverty Reduction Pathway to Prosperity. TEAM Journal of Hospitality and Tourism, 9 (1), 81-82.

HDR supervision

• Main supervisor, Nanda Avalist, Doctor of Philosophy (Social Sciences & Security Studies). Sino-American-Russian Geostrategic Interplay and Its Impacts on Indo-Pacific Strategic Environment; A View from Naval and Geopolitical Perspective (June 2021 – Present).
• Main supervisor, Nyasha Bennita Chiwero.  Master of Philosophy Marketing: Developing a framework for responsible cultural tourism destination in Sarawak: A stakeholder approach (April 2021 -Present).
• Co-supervisor, Rudra Ray Phil. Management:  Micro and Small Enterprises (MSEs) involvement in Pro-poor tourism (PPT): Evidence from Bangladesh. Curtin University Malaysia (November 2017 to June 2019)
• Co-supervisor, Ho Jie Min, Phil. Accounting: The corporate social responsibility (CSR) practice of environmental sensitive companies and its impacts on corporate financial performance (CFP). Curtin University Malaysia (January 2016 – June 2017)

Chair, Thesis Supervisory committee

• Chan Vanessa Ming Miin, MPhil(Finance & Economics) – The Impact of Oil Rent Dependence on Malaysian Manufacturing Sector: The Role of Financial Development and Government Intervention (June 2020 to present).
• Oanh Truong Thi Kim, MPhil(Media, Culture and Creative Arts) – The Art of Science Communication: The transformation in the personal sphere of vulnerable young groups in response to climate change (March 2021 to present).
• Nur Liyana, MPhil(Humanities) – East Malaysia’s HEI Undergraduates’ Perceptions and Experiences of Personalized Learning (May 2021 to present).
• Stephanie, Stephanie, MPhil(Finance & Economics) – Detailed neutral network modelling for global precious metal price prediction. (June 2021 to present)

Main supervisor, Master of Science in Project Management (Thesis)

• Alias, Mohamad Faizal – A study on the effective utilization of the E-Community Leaders System Project (e-SKM-WEB) for the users in Sarawak Resident and District Office, May 2019
• Barahim, Mohd Rapiz – A Study on implementation of comprehensive energy efficiency project in existing building under Sarawak Timber Industry Development Corporation (STIDC), May 2019
• Lee, Jenny Siak Nee – A Study on Quality Management of “State Contractor and Consultant Registration System (SCCRS)” in the Perception of End Users, May 2019.
• Ramli, Zaini – Post-project review: Awareness, evaluation and framework development for SARES projects in Sarawak, Malaysia, May 2019.
• Constantine Gerald David Anak Jonas – A Study of Stakeholders Management Engagement on Project Completion under Rural Transformation Project (RTP) Implemented by Serian District Council in Serian Division, Sarawak, December 2019.

Internal assessor – Doctoral/Master Dissertation

• Wong Zhian Zhiow, Augustinne, MPhil (Finance & Economics). The Impact of Financial Inclusion on Poverty, Inequality and Growth in selected ASEAN countries: The Role of Financial Innovation. May 2021.
• Alappatt Thomas Mathew, PhD Accounting– Impact of adoption of international accounting standards and financial crisis on accounting quality of Australian listed companies. Curtin University Malaysia, June & November 2019 and April 2020.
• Kamrul Hasan, PhD in Business– Tourists’ Revisit intention to Beach Destination in Bangladesh. Curtin University Malaysia, November 2018
• Yee Hun Leek, PhD in Accounting and Finance, Predicting financial distress amongst public listed companies in Malaysia using Altman’s Z-Score Model and Auditors’ opinion on going concern.. Curtin University Malaysia, September 2018
• Mohamed Mihilar Mohamed Shamil, PhD in Business– Exploring corporate adoption and corporate financial performance relationship. Curtin University Malaysia August 2016
• Janet Lee, Phil in Management– Informal entrepreneurship and transition into formal entrepreneurship: the case of Sarawak. Curtin University Malaysia, October 2019.
• Farah Hasan Sarah, Phil in Marketing– The Influence of Atmospheric Cues on Online Impulse Buying across product categories: the mediating role of consumer impulsiveness June 2019 & March 2020
• Athena Chong Wei Chee, Phil in Management– Impact of festivals on local community resident’s quality of life: Sarawak perspective. Curtin University Malaysia. September 2018 & 2019
• Srimeenaksi, A., Phil Accounting– Impact of corporate governance on the financial performance of financial institutions in Malaysia. Curtin University Malaysia April 2017

Examiner, MSc. Project Management’s Thesis

• Dayang Rodziah Awang Shuib – A study on the impact of project communication on project performance with special reference to land acquisition project (LAP) by land and survey department under ministry of urban development and natural resources.
• Arifin Awang Zulkifli – A study on awareness among stakeholder about the implementation of Sarawak Heart of Borneo (HOB) project in forest department.
• Constantine Gerald David Jonas – To study and understand the cause of delay in completing the road resurfacing projects in Serian division.
• Asha Devi Kaushal – Assessment of project risk management awareness among research officers in scientific research projects: special reference to Sarawak State Government research agencies.
• Molina Anak Luhum – A case study of rain forest world music festival, Kuching Sarawak based on servant leadership, event success and job satisfaction.
• Rohana Mohamad Ali – A study on effectiveness of stakeholder management in management of moveable asset system (MMAS) project.
• Dorisi Anak Resit – Exploring possibility of performance enhancement in rural transformation projects (RTP) from leadership style perspective in Southern Region Area of Public works (PWD) Sarawak.
• Nor Aini Rosli – A study on risk management practices in public works department (PWD), Sarawak Projects considering the effect of pre-contract risk assessment on projects performance.
• Hui Lin Tan – A study on effectiveness of implementation of “5S System” in state financial secretary’s office Sarawak

Editorial board

• Member of Editorial Board, Journal of Digital Marketing & Communication
• Member of Editorial Advisory Board, Journal for the Global Business Insights (JGBI)
• Article Editor, SAGE Open Journal

Reviewer academic journals

• Tourism Management (ABDC – A*)(SSCI Indexed)
• Journal of Vacation Marketing (ABDC – A)(SSCI Indexed)
• Tourism Management Perspectives (ABDC – A) (SSCI Indexed)
• Tourism and Hospitality Research Journal (ABDC – B) (SSCI Indexed)
• Journal of Hospitality and Tourism Technology (ABDC – B) (SSCI Indexed)
• Journal for the Global Business Insights (JGBI)
• Journal of Hospitality and Tourism Insights
• Asia Pacific Journal of Innovation in Hospitality and Tourism
• Education and Training Journal (Emerald)

Research cluster membership

• Coordinator – Tourism Research Cluster (TRC) Curtin Malaysia Branch, School of Marketing, Faculty of Business and Law, Curtin University Australia (July 2018 to present)
• Member – Rural and indigenous entrepreneurship and innovation Research Cluster, Faculty of Business, Curtin University Malaysia 2020 to Present
• Member – Governance and corporate social responsibilities Research Cluster, Faculty of Business, Curtin University Malaysia 2020 to Present
• Member – Sensible marketing and smart societies Research Cluster, Faculty of Business, Curtin University Malaysia 2020 to present

Facilitator

• Faculty of Humanities Research Seminar Series, Faculty of Humanities, Curtin University Malaysia. Topic: Publishing in Journals (12 October 2018).
• Facilitator – Socio-cultural indicators for responsible rural tourism destination. A Paper Presented at the Long-Term Research Grant Scheme (LRGS) Meeting held at the Le Meriden Hotel Kuala Lumpur, Malaysia 9 April, 2012

Faculty membership committee

• Staff Member, Faculty Student Discipline Panel, Central Student Discipline Panel and Student Discipline Appeals Board – Faculty of Business & Law, Curtin University (2020 – Present)
• Member Online, Community of Practice (CoP) Faculty of Business, Curtin University Malaysia (2020 – Present)
• Member, Industry Relations and Engagement Committee, Faculty of Business, Curtin University, Malaysia (2016 – Present)
• Member, Learning and Teaching Committee, Faculty of Business, Curtin University, Malaysia (2016 – 2017)
• Deputy Advisor, Institute of Marketing Malaysia Student Chapter (IMMSC), Department of Marketing, FOB Curtin University Malaysia (2018 to Present).

Other conference activities

• Session Chair, Global Conference on Services and Retail Management (GLOSERV 2021). University of Naples Federico II (Italy) and University of South Florida (USA), 11-13 May 2021.
• Member Scientific Committee Global Conference on Services and Retail Management (GLOSERV 2021). University of Naples Federico II (Italy) and University of South Florida (USA), 11-13 May 2021.
• Session Chair, 8^thInternational Borneo Business Conference 2018 Hilton Hotel Kuching, Sarawak Malaysia 4 – 5 October 2018
• Reviewer and Discussant, 5^thBorneo Research Education Conference (BREC 2017). Curtin University Malaysia, 6-7 November 2017, Miri, Sarawak.
• Conference Committee Member, 3^rdInternational Skills Colloquium. Curtin University, Malaysia 16 – 17 February 2017.
• Session Chair, The 33^rdAnnual Pan-Pacific Conference. Pullman Hotel, Miri, Sarawak, Malaysia.  25-27 May, 2016.
• Reviewer, the 13^thAsia Pacific Chrie (APacCHRIE) Conference 2015, Auckland University of Technology, New Zealand 10-13 June, 2015.
• Reviewer, the 5^thAsia Pacific Chrie (APacCHRIE) Youth Conference2014, Taylor’s University, Malaysia, 21-24 May 2014.
• Member Sponsorship Committee, the 12^thAsia Pacific Forum for Graduate Students’ Research in Tourism, Taylor’s University, Malaysia, 26-29 June 2013.

Other academic services work experience – professional trainer

Graduate Enhancement Training Sarawak (Industry 4.0), Modules facilitator International Student Exchange Program

Awards

• Research and Development Award for Semester 2 2017, Faculty of Business, Curtin University Malaysia
• Curtin Malaysia Learning and Teaching Excellence Awards 2020. Awarded by Office of Learning and Teaching, Curtin University Malaysia
• Best lecturer for Students’ Choice Award, Department of Marketing (Semester 2, 2019). Student Council (Academic Sub-Council), Curtin University Malaysia
• The 100 Most Dedicated Professors Award 2018 (For excellence in education, leadership and teaching). Awarded by World Education Congress. 5 July 2018 at Taj Lands Hotel, Mumbai, India
• The Golden Globe Tigers 2018 Education Leadership Award (Recognition for education leadership and quality teaching in hospitality and tourism destination marketing and branding) – Best Professor in Hospitality and Tourism Destination Marketing and Branding. Awarded by World CSR Day and World Sustainability. 23 April, 2018 at Pullman Hotel City Centre and Residences, Kuala Lumpur, Malaysia.

Professional membership certifications

• Professional Member, Australian Marketing Institute (MAMI)
• Member Australian Institute of Project Management (MAIPM), Australia
• Associate Member (ASA) Certified Practising Accountant (CPA) Australia,
• Member Project Management Institute (PMI) USA
• Associate Member Institute of Marketing (AMIM) Malaysia
• Associate Chartered Management Institute (ACMI), United Kingdom
• Professional Ethics, Association of Chartered Certified Accountants (ACCA) United Kingdom
• Associate Member Chartered Institute of Marketing (ACIM), United Kingdom
• Member Malaysian Institute of Management (MMIM), Malaysia
• Fellow Institute of Professional Financial Managers (FIPFM), United Kingdom

Lecturer, Management and Marketing Location: Room 50, Heron 2 Office No: +60 85 630 100 ext. 2765 Email: qianhui.ting@curtin.edu.my

Academic qualifications

• Doctor of Philosophy (Business), Curtin University Malaysia
• Master of Philosophy (Management), Curtin University Malaysia, 2021
• Bachelor of Commerce (Finance and Management) with Distinction, Curtin University Malaysia, 2018

Professional memberships/certifications

• Associate Fellow of HEA (Higher Education Academy, UK)
• Malaysian Institute of Human Resource

Employment history

Teaching Assistant
Department of Management, Marketing and Digital Business, Faculty of Business
Curtin University Malaysia
Feb 2022 – present

Unit taught

MGMT1002 Communication, Culture and Indigenous Perspectives in Business, MGMT1003 Strategic Career Design, MGMT2000 Organisational Behaviour

Research interests

Organisational behaviour, human resource development

Research publications

Academic journal article

Ting, Hiram, Tan Kim-Lim, Lim Xin-Jean, Cheah Jun-Hwa, Ting Qian-Hui, and Ting Hui-Bun. 2020. “What Determines Customers’ Loyalty towards Telecommunication Service Mediating Roles of Satisfaction and Trust.” International Journal of Services, Economics and Management 11 (January): 234. https://doi.org/10.1504/IJSEM.2020.111179. (Scopus-indexed)

Conference proceedings/presentations

• Ting Qian-Hui, Lew Tek-Yew, Sim Adriel Khoon-Seng. (2022, December 12-13). The Effects of Remote e-Working on Job Performance and Occupational Wellbeing among Academics in Malaysia. Presented at the Curtin Global Campuses Higher Degree by Research Colloquium 2022. Awarded Best Presenter (Business and Humanities)
• Ting Qian-Hui, Lew Tek-Yew, Sim Adriel Khoon-Seng. (2022, June 17-18). The Effects of Remote e-Working on Occupational Wellbeing among Academics in Malaysia. Presented at the 13^th Global Conference on Business and Social Sciences Conference 2022
• Ting Qian-Hui, Lew Tek-Yew, Sim Adriel Khoon-Seng. (2022, June 17-18). Psychological Capital as a Determinant of Organisational Citizenship Behaviour amidst Industrial Revolution 4.0: Mediating Role of Transfer of Training. Presented at the 13^th Global Conference on Business and Social Sciences  Conference 2022.
• Ting Qian-Hui, Lew Tek-Yew, Sim Adriel Khoon-Seng. (2021, December 1-2). Examining the Impact of Remote Working on Job Performance and Occupational wellbeing: Job Demands-Resources and Job Crafting Perspectives. Presented at the Curtin Malaysia Postgraduate Colloquium 2021.
• Ting Qian-Hui, Lew Tek-Yew, Goi Chai-Lee, and Sim Adriel Khoon-Seng. (2021, September 11). Examining the Effects of Psychological Capital on Organisational Citizenship Behaviour: Employee Engagement as a Mediator – The Case of Sarawakian Industrial Revolution 4.0 Youths. Presented at the BLM-ICAM4: An International Joint e-Conference.
• Yong, Siew-Siew, Ting Qian-Hui, Hiram Ting, and Cheah Jun-Hwa.  (2020, November 21). Mobile Tourism Gamification and Its Impact on Visiting Intention.  Presented at the Tourism Restart and Recovery: Responsibility Today, Sustainability Tomorrow Symposium of the International Postgraduate Symposium in Tourism and Hospitality 2020. Best paper award.

Senior Lecturer, Management and Marketing Location: Room 39, Heron 2 Office No: +60 85 630 100 ext. 2755 Email: tiongyingying@curtin.edu.my

Academic qualifications

• PhD in Marketing, Universiti Malaysia Sabah, 2018
• Master of Business Administration, Universiti Malaysia Sabah, 2013
• Bachelor of Business Studies (Hons), Universiti Malaysia Sabah, 2010

Academic society committee membership

Fellow Higher Education Academy UK (FHEA). 2021 to present

Employment history

• Associate Dean, Faculty of Business, Curtin University Malaysia. June 2020 to present
• Lecturer, Department of Marketing of Faculty of Business, Curtin University Malaysia. February 2018 to present
• Higher Degree Research Programme Coordinator, Faculty of Business, Curtin University Malaysia. August 2019 to June 2020
• Grant Research Assistant, Research and Innovation Management Centre, Universiti Malaysia Sabah. 2017 to 2018

Unit taught

Consumer Behaviour, Services Marketing, International Marketing, Digital Communication Management, Managing Social Media Platform, Small Business Planning

Research interests

Sustainable marketing, green marketing strategy, green branding strategy, branding, competitive advantage, firm performance, social innovation, country of origin, public communication, gamification

Publications

Academic journal articles

• Tiong, Y. Y., Sondoh Jr, S. L., Tanakinjal, G. H., & Iggau, O. A. (2021). Cleaner operations in hotels: Recommendation for post-pandemic green recovery. Journal of cleaner production, 283, 124621.
• Tiong, Y.Y., Sondoh, S.L., Igau, O.A., Tanakinjal, G.H. (2017). Green employee empowerment and green physical evidence: The green service strategy to enhance firm performance. Asian Journal of Business Research, 7(2), pp. 94-124.

Conference proceedings/presentations

• Tiong, Y.Y., Sondoh, S.L., Tanakinjal, G.H., Igau, O.A., (2018). The extended Ps of green marketing mix, differentiation advantage and social quality performance. Presented at 3rd Applied International Business Conference, 23-24 Oct 2018, Labuan.
• Tiong, Y.Y., Sondoh, S.L., Igau, O.A. (2016). Green branding strategy: Towards service differentiation and superior performance. Presented at 6th Global Business and Finance Conference, 27-29 October 2016, Taipei, Taiwan.  ISBN: 978-1-925488-19-7.

Research projects

• Co-supervisor, “Achieving customer loyalty through green branding during COVID-19”. December 2020 to current
• Co-supervisor, “The Effective Use of Celebrity Endorsers through Social Media to Influence the Brand Choice Behavior of the Smartphone Buyer”. September 2020 to current
• Co-investigator, “Out of Sight, Out of Mind, Out of Planning: Enhancing Visibility of Cultural Tourism Through Digital Technologies During COVID-19”. July 2020 to current
• Co-investigator, “Keeping Miri Beautiful: How Social Media Can Conserve & Promote Miri – Sibuti Coral Reefs National Park (MSCRNP)”. November 2019 to current
• Co-investigator, “Social Media Marketing in Rural Hospitality and Tourism Entrepreneurship”. September 2019 to current
• Principle investigator, “Digital inclusion in community-based rural entrepreneurship for rural economic development”. August 2019 to current
• Co-investigator, “Community entrepreneurialism: The role of community branding in building sustainable entrepreneurship among independent, palm oil smallholders in rural Sabah, Malaysia”. February 2019 to February 2020
• Co-investigator, “The research of the usage of the fresh agro-Food in Malaysia within three market segments: Households, factories and hospitality services (Zone Borneo – Sabah, Sarawak and Labuan)”. September 2018 to February 2019
• Co-investigator, “Mulberry plantation and production research (community project brainstorming and competition): Social innovation through team entrepreneurial learning (SITEL) research workshop”. 25 to 29 June 2018
• Principle investigator, “Green service marketing mix in stimulating firm performance: The moderating effect of urbanisation level in the west versus east Malaysia”. April 2017 to March 2018
• “Green marketing strategy, competitive advantage and firm performance in the hotel industry”. March 2015 to June 2018
• Principle investigator, “The relationship of country-of-origin, consumer’s attitudes and purchase intention: A study of automotive products in Kota Kinabalu”. July to September 2013

HDR supervision

• Co-supervisor for Abul Kalam, PhD
• Co-supervisor for Jaweria Iqbal, MPhil

Teaching awards

• Nominee for Curtin Malaysia Learning and Teaching Excellence Awards 2020
• Student Choice Award for Department of Marketing, Curtin Malaysia 2020
• Student Choice Award for Department of Marketing, Curtin Malaysia 2019

Professional affiliations

• Chair, Curtin Malaysia Faculty of Business Research and Development Committee
• Committee member, Association of Social Innovation Movement Association
• Committee member, Curtin Malaysia Graduate School Committee
• Committee member, Curtin Malaysia Office of Research and Development
• Member, Institute of Marketing Malaysia
• Advisor, Curtin Oratory and Debating Society

Senior Lecturer, Management and Marketing Location: Room 06, Heron 2 Office No: +60 85 630 100 ext. 2732 Email: shamim.talukder@curtin.edu.my

Academic qualifications

• PhD in Management Science and Engineering, Huazhong University of Science and Technology, China
• MBA in Management Information Systems, University of Dhaka, Bangladesh
• BBA in Management Information Systems, University of Dhaka, Bangladesh

Employment history

• Senior Lecturer in Business Information Systems, Department of Management and Marketing, Faculty of Business, Curtin University Malaysia (June 2025 to present)
• Assistant Professor in Management Information Systems, School of Business and Economics, North South University, Bangladesh (September 2019 to June 2025)
• Lecturer in Management, Bangladesh University of Business and Technology, Bangladesh (June 2012 to August 2019)

Unit taught

Introduction to Business Information Systems, Project Management, Operations Management

Research interests

Digital transformation and innovation adoption, ethical and responsible Artificial Intelligence, circular economy and and sustainable consumption, technology adoption and diffusion in emerging economies, digital platforms and smart service systems

Research publications

Academic journal articles

• Talukder, M. S, Biswas, M. I., & Azad, N. (2025). The role of online information sources in enhancing circular consumption behaviour: Fostering sustainable consumption patterns in the digital age. Business Strategy and the Environment, 1–21. [ABDC: A, Q1]
• Rabby, S. M., Akhi, A. A., Talukder, M. S, & Das, S. (2025). How does limited student engagement in virtual classrooms affect students’ academic performance? A stressor–strain–outcome perspective. On the Horizon, ahead-of-print. https://doi.org/10.1108/OTH-02-2025-0017 [Q2]
• Biswas, M. I., Talukder, M. S, & Chen, Y. (2025). Applying the stimulus-organism-behavior-consequence framework to examine the relationship between intention, usage and recommendation of ChatGPT in higher education. International Journal of Educational Management, 39(2), 450–468. [ABDC: B, Q2]
• Talukder, M. S, Islam, Q. T., & Karim, Z. (2024). Facilitators and inhibitors of attitude and word-of-mouth intention toward adoption of digital municipal service systems: A stimulus–organism–response approach. PLOS ONE, 19(12), e0315009. [Q1]
• Biswas, M. I., Talukder, M. S, & Khan, A. R. (2024). Who do you choose? Employees’ perceptions of artificial intelligence versus humans in performance feedback. China Accounting and Finance Review, 26(4), 512–532. [ABDC: A]
• Islam, S. A., Jones, R. P., Akhi, A. A., & Talukder, M. S. (2024). Do food delivery apps influence food waste generation? A stimulus–organism–behavior–consequence (SOBC) exploration. British Food Journal, 126(2), 879–897. [ABDC: B, Q1]
• Islam, M. T., Talukder, M. S, Khayer, A., & Islam, A. K. M. N. (2023). Exploring continuance usage intention toward open government data technologies: An integrated approach. VINE Journal of Information and Knowledge Management Systems, 53(4), 785–807. [ABDC: B, Q1]
• Khan, A., Talukder, M. S, Islam, Q. T., & Islam, A. K. M. N. (2024). The impact of business analytics capabilities on innovation, information quality, agility, and firm performance: The moderating role of industry dynamism. VINE Journal of Information and Knowledge Management Systems, 54(5), 1124–1152. [ABDC: B, Q1]
• Khayer, A., Talukder, M. S, Bao, Y., & Hossain, M. N. (2023). Application-based mobile payment systems: Continuance intention and intention to recommend. International Journal of Mobile Communications, 21(1), 19–53. [Q2]
• Chen, Y., Biswas, M. I., & Talukder, M. S. (2022). The role of artificial intelligence in effective business operations during COVID-19. International Journal of Emerging Markets, 19(4), 1160–1181. [ABDC: B, Q2]
• Palash, M. A. S., Talukder, M. S, Islam, A. K. M. N., & Bao, Y. (2022). Positive and negative valences, personal innovativeness, and intention to use facial recognition for payments. Industrial Management & Data Systems, 122(4), 1081–1108. [ABDC: A, Q1]
• Talukder, M. S, Islam, A. K. M. N., Laato, S., & Bao, Y. (2021). Continued use intention of wearable health technologies among the elderly: An enablers and inhibitors perspective. Internet Research, 31(5), 1611–1640. [ABDC: A, Q1]
• Hossain, M. N., Talukder, M. S, Khayer, A., & Bao, Y. (2021). Investigating the factors driving adult learners’ continuous intention to use M-learning application: A fuzzy-set analysis. Journal of Research in Innovative Teaching & Learning, 14(2), 245–270. [Q1]
• Talukder, M. S, Sorwar, G., Bao, Y., Ahmed, J. U., & Palash, M. A. S. (2020). Predicting antecedents of wearable healthcare technology acceptance by the elderly: A combined SEM–Neural Network approach. Technological Forecasting and Social Change, 150, 119793. [ABDC: A, Q1]
• Islam, A. K. M. N., Laato, S., Talukder, M. S, & Sutinen, E. (2020). Misinformation sharing and social media fatigue during COVID-19: An affordance and cognitive load perspective. Technological Forecasting and Social Change, 159, 120201. [ABDC: A, Q1]
• Khayer, A., Talukder, M. S, Bao, Y., & Hossain, M. N. (2020). Cloud computing adoption and its impact on SMEs’ performance for cloud-supported operations: A dual-stage analytical approach. Technology in Society, 60, 101225. [Q1]
• Talukder, M. S, Chiong, R., Corbitt, B., & Bao, Y. (2020). Critical factors influencing the intention to adopt M-Government services by the elderly. Journal of Global Information Management, 28(4), 419–438. [ABDC: A, Q2]
• Talukder, M. S, Chiong, R., Bao, Y., & Hayat Malik, B. (2019). Acceptance and use predictors of fitness wearable technology and intention to recommend: An empirical study. Industrial Management & Data Systems, 119(1), 170–188. [ABDC: A, Q1]
• Talukder, M. S, Chiong, R., Dhakal, S., Sorwar, G., & Bao, Y. (2019). A two-stage structural equation modeling–neural network approach for understanding and predicting the determinants of m-government service adoption. Journal of Systems and Information Technology, 21(4), 419–438. [ABDC: B, Q2]
• Talukder, M. S, Shen, L., Hossain Talukder, M. F., & Bao, Y. (2019). Determinants of user acceptance and use of open government data (OGD): An empirical investigation in Bangladesh. Technology in Society, 56, 147–156. [Q1]
• Hossain, M. N., Talukder, M. S, Hoque, M. R., & Bao, Y. (2018). The use of open government data to citizen empowerment: An empirical validation of a proposed model. Foresight, 20(6), 665–680. [Q2]

Book chapters

• Talukder, M. S, Islam, Q. T., & Zahin, A. (2025). Barriers to digital healthcare adoption among older populations: A comprehensive review of challenges and policy solutions. Digitalization for Improving Elder Care, 21.
• Islam, Q. T., Aporna, S. T., & Talukder, M. S. (2025). Scaling up in style: Nykaa’s evolution from bootstrapping and venture capital-backed startup to initial public offering. In P. Alagappar & R. Yanamandra (Eds.), Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape (pp. 367–382). [IGI Global]
• Islam, Q. T., Rahman, R., Talukder, M. S, & Chowdhury, M. F. (2025). Sustainable entrepreneurship: Lessons from emerging economies. In R. Neu, X. Qian, & P. Yu (Eds.), The Synergy of Sustainable Entrepreneurship (pp. 225–254). [IGI Global]
• Islam, Q. T., Talukder, M. S, & Haque, K. L. (2022). Sustainable development through the circular economy: Experience from emerging economies. In M. M. Rahman, R. Goel, A. P. Gomes, & M. A. Uzzaman (Eds.), Redefining Global Economic Thinking for the Welfare of Society (pp. 75–93). [IGI Global]

Business cases

• Ahmed, J. U., Talukder, M. S, Talukdar, A., Ahmed, A., & Rifat, A. (2023). Sheba.xyz: Codifying household service solutions using a digital platform. Journal of Information Technology Teaching Cases, 0(0). https://doi.org/10.1177/20438869231187666 [Q3]
• Ahmed, J., Morshed, T., Talukder, M. S, Islam, Q., & Ahmed, A. (2022). Helium Health: Data-driven healthcare service in Nigeria. SAGE Business Cases. SAGE Publications, Ltd. https://doi.org/10.4135/9781529780727

Conference proceedings/presentations

• Talukder, Md Shamim; Islam, Najmul; and Talukder, Md Farid H, (2025). “Embracing Sustainable Consumption: Investigating the Impact of IT-Mediated Service Functionality on Adoption of Circular Economy Digital Platform” (2024). AMCIS 2024 Proceedings. 25.

Industry/contract research reports

• Consultant, Asian Development Bank (ADB) Institute (2024) – Digitalization and Sustainable Development Project
• MIS Consultant, Sysnet Solutions Bangladesh Limited (2022–2024) – Digital Service Transformation and Implementation Report

Research projects/grants

• Co-investigator, Empowering Indigenous Community through Sustainable Entrepreneurial Ecosystem in Sarawak, funded by Curtin University, Australia, RM 90,000 (approx. USD 21,400), 2025–2028
• Co-investigator, Greening the Hiring Process: The Impact of NLP Technique between Green Job Descriptions and Sustainability Outcomes in Malaysia, Curtin University, Australia, RM 90,000 (approx. USD 21,400), 2025–2028\
• Principal investigator, Investigating Critical Drivers and IT-Enabled Services in Consumer Purchase Behavior on Circular Economy Digital Platforms, funded by North South University, BDT 488,000 (approx. USD 4,450), 2023–2024
• Principal investigator, Facilitators and Inhibitors of Digital Municipal Service System Usage in Emerging Economies: The Case of Bangladesh, UIU & North South University, BDT 964,500 (approx. USD 9,400), 2021–2023
• Co-investigator, Over-Ordering and Food Waste via Food Delivery Apps During the Pandemic: A Stimulus-Organism-Response (SOR) Approach, North South University, BDT 350,000 (approx. USD 3,450), 2021–2022
• Principal investigator, Enhancing Purchase Intention in the Circular Economy: A Behavioral Reasoning Perspective, North South University, BDT 400,000 (approx. USD 3,900), 2021–2022
• Principal investigator, Applying the SOBC Paradigm to Examine the Effects of Social Media Overload on the Work–Family Environment, UIU & North South University, BDT 964,500 (approx. USD 9,400), 2021–2023

Research and teaching awards

• Emerald Literati Award for Outstanding Paper, 2020
  Awarded for the paper “A two-stage structural equation modelling-neural network approach for understanding and predicting the determinants of m-government service adoption”, published in the Journal of Systems and Information Technology.
• Best Paper Award, China Accounting and Finance Review (CAFR) Conference, 2020
  For the paper “Who do you choose? Employees’ perceptions of artificial intelligence versus humans in performance feedback.”
• Honorary Graduate, 2019
  Awarded by the International Student Office, Huazhong University of Science and Technology, China.
• HUST Academic Excellence Award, 2018
  Sponsored by the International Student Office, Huazhong University of Science and Technology, China.
• Certificate of Honor, 2019
  Sponsored by the China Scholarship Council, Ministry of Education, China.

Professional affiliations

• Member, Association for Information Systems (AIS), USA

Other academic roles

• Reviewer for Internet Research, Technological Forecasting and Social Change, Business Strategy and the Environment, Industrial Management & Data Systems, and Information Technology & People

Service roles

• Theme Leader, AACSB Accreditation Initiative, North South University (2023–2024)
• Course Coordinator, MIS Courses (2022–2024)