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Home > Curtin Malaysia > Faculty of Business > Departments > Department of Accounting, Finance and Economics > Dr Ivy Hii Siaw Hung

Dr Ivy Hii Siaw Hung

Ivy Hii

Lecturer, Accounting, Finance & Economics Department

Location: Room 8, Heron 2
Office No: +60 85 630 100 ext. 2745
Email: ivy.hiish@curtin.edu.my

Academic qualifications

  • Doctor of Philosophy, Curtin University Malaysia, 2020
  • Bachelor of Business (Economics and Finance), Queensland University of Technology, 2013

Employment history

  • Lecturer, Department of Accounting, Finance and Economics, Curtin University, Malaysia, January 2023 – present
  • Assistant Professor, Department of Business and Management, Beijing Normal University – Hong Kong Baptist University United International College, 2021 – 2022
  • Financial Consultant, Commerce International Merchant Bankers (CIMB Bank), 2016 – 2017
  • Banker, United Overseas Bank (UOB Bank), 2014 – 2015

Unit taught

  • Microeconomics Principles
  • Macroeconomics Principles
  • Analytics For Decision Making
  • Markets and Legal Frameworks
  • Financial Management
  • Microeconomics
  • Fundamental of Business Mathematics
  • Quantitative Methods
  • Business Research Methods
  • Introduction to Management

Research interests

Personal finance, behavioural finance & economics, consumer behaviour, responsible and sustainable practices, tourism.

Publications

Academic Journal Articles

  • Tan, K. L., Hii, I. S. H., Huang, Y., & Yan, Y. (2024). Reducing dishonest disclosures during expense reimbursement: Investigating the predictive power of the technology acceptance model with a corporate governance perspective. Journal of Accounting & Organizational Change. (SCOPUS, ABDC B, ESCI) – forthcoming.
  • Tan, K. L., Hii, I. S. H., Kong, W. H., Ting, H. (2024). Navigating Global Challenges: Asian Perspectives of Globally Responsible Business Leadership. Journal of Global Responsibility. SCOPUS Q2, ABDC C, ESCI) – forthcoming. 
  • Yuan, J., Chong, K. M., Hii, I. S. H., & Li, H. L. (2023). Retirement planning among female workforce in Malaysia and China. Journal of ASIAN Behavioural Studies, 8(26).  
  • Tan, K. L., Hii, I. S. H., Lim, X. J., Wong, C.Y.L. (2023). Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”? Asia Pacific Journal of Marketing and Logistic. (SCOPUS Q1, SSCI, ABDC A)
  • Tan, K. L., Gim, G. C. W., Hii, I. S. H., Zhu, W. Q. (2023). STARA fight or flight: a two-wave time-lagged study of challenge and hindrance appraisal of STARA awareness on basic psychological needs and individual competitiveness productivity among hospitality employees. Current Issues in Tourism (SCOPUS Q1, SSCI, ABDC A)
  • Hii, I. S. H., Li, X., Zhu, H. (2023). Behavioural biases and investment decisions during COVID-19: An Empirical Study of Chinese Investors. Institutions and Economies. (SCOPUS Q3)
  • Sia, J. K. M., Hii, I. S. H., Ho, J. M. (2023). COVID-19 and sustainable environment: understanding higher education students’ willingness to pay more for food delivery containers. Kybernetes. (SCOPUS Q2, SCIE)
  • Sia, J. K. M., Ho, J. M. Hii, I. S. H. (2023). Intention to reuse food delivery container: The mediating role of behavioural expectation. Journal of Hospitality and Tourism Insights (SCOPUS Q2, ESCI, ABDC C)
  • Tan, K. L., Hii, I. S. H., Lin, C. K., Leong, C. M., Zhu, W. Q. (2023). The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far? Asia Pacific Journal of Marketing and Logistic. (SCOPUS Q1, SSCI, ABDC A)
  • Tan, K. L., Sim, A. K. S., Hii, I. S. H., Pidani, R., Donohue, T. (2022). A multigroup analysis of bidirectional work-family enrichment on family satisfaction of hospitality employees during pandemic: Where religiosity and marital status matter. Journal of Psychology. (SCOPUS Q1, SSCI)
  • Ong, Y. X., Hii, I. S. H., Tham, A. (2022). 2nd International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1 – 3 September 2022, Kuching, Sarawak, Malaysia. Anatolia. (SCOPUS Q2, ESCI, ABDC B)
  • Tan, K. L., Hii, I. S. H., Cheong, K., Sim, G. (2022). Knowledge “hiding and seeking” during the endemic: Who really wins in the new normal? VINE Journal of Information and Knowledge Management Systems. (SCOPUS Q2, ESCI, ABDC B)
  • Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. (2022). Financial literacy, financial advice and stock market participation. Journal of Financial Counseling and Planning. (SCOPUS Q2, ESCI, ABDC C)
  • Sim, A. K. S., Tan, K. L., Sia, J. K. M., Hii, I. S. H. (2020). Students’ choice of international branch campus in Malaysia: A gender comparative study. International Journal of Educational Management. (SCOPUS Q2, ESCI, ABDC B)

Conference Proceedings / Presentations

  • Sia, J. K. M., Hii, I. S. H., Ling, J., Low, W. W. (2023, November 17). Do Emojis Used in Communication Help or Impair Student Learning Motivation and Learning Performance? Curtin Malaysia Learning & Teaching Forum, Malaysia.
  • Yuan, J., Chong, K. M., Hii, I. S. H., Li, H. L. (2023, April 28-30). A Comparative Study of Female Retirement Awareness and Readiness in Malaysia and China. 11th AMER International Conference on Quality of Life (WoS-indexed), Bangkok, Thailand. [Best Paper Award]
  • Sia, J. K. M., Ho, J. M. Hii, I. S. H. Our Environment Our Responsibility: Assessing Consumers’ Intention to Reuse Reusable Food Delivery Container. World Research Innovation Festival, Philippines.
  • Hii, I. S. H. Financial literacy in Malaysia: Where are we now and who is at risk? National Financial Literacy Symposium 2022, Kuala Lumpur, Malaysia.
  • Hii, I. S. H., Yap, C. S., Ho, P. L., Philip, A. P. 2019. Determinants of individuals’ risky assets investment in Malaysia: Preliminary findings. 21st Malaysian Finance Association Conference 2019 (MFAC 2019), Kuala Lumpur, Malaysia.
  • Hii, I. S. H., Yap, C. S., Ho, P. L., Philip, A. P. 2018. Determinants of individuals’ risky assets investment in Malaysia: Preliminary findings. International Conference on Accounting and Finance (ICOAF 2018), Da Nang, Vietnam.
  • Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Determinants of individuals’ asset allocation in Malaysia: A conceptual paper. 1st One Curtin International Postgraduate Conference, Malaysia.
  • Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Financial information, financial risk tolerance and financial behaviour. 5th Borneo Research Education Conference, Malaysia.
  • Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Exploring the factors influencing investment decision in Sarawak: A research proposal. 5th Postgraduate Borneo Research Colloquium, Malaysia.

Book chapter 

Hii, I. S. H. (2023). Financial literacy in Malaysia: Where are we now and who is at risk? In Advancing Financial Literacy Towards Rebuilding Financial Resilience Post-Pandemic. University Malaya (UM) Press.

Research grants

  • Curtin Malaysia Teaching Innovation Project; Role of ChatGPT in higher education students; RM1,400. Role: Principal investigator. Period: Jan 2024-Dec 2024
  • Curtin Malaysia Teaching Innovation Project; Playful learning-based approach with LEGO bricks in higher education; RM1,600. Role: Co-investigator. Period: Jan 2024-Dec 2024 
  • Curtin Malaysia Sustainable Tourism Grant; Technology-based farm stay in East Malaysia; RM33,000.  Role:  Co-investigator. Period: Feb 2024-Feb 2025
  • Curtin Malaysia Community Engagement Fund; Building soft skills in students through financial literacy workshop; RM800. Role: Co-investigator. 
  • Curtin Malaysia Community Engagement Fund; Enhancing students’ sense of belonging through community market; RM660. Role: Co-investigator.
  • Curtin Malaysia Collaborative Research Scheme; Why not consume meat alternatives? Factors affecting intention to consume plant-based meat among Muslim and non-Muslim consumers; RM5,000. Role:  Co-investigator. Period: Dec 2023-Dec 2025  
  • Curtin Malaysia Higher Degree Research Grant; Early Warning Systemic Risk for Banking and Finance: Artificial Neural Network Applied on ASEAN Country; RM 30,800. Role: Co-investigator. Period: Oct 2023-Oct 2025    
  • Curtin Malaysia Higher Degree Research Grant; The impact of energy prices volatility on green bond; RM 165,900. Role: Co-investigator. Period: May 2023-Apr 2026
  • Early Career Researchers Startup Fund; The role of financial influencers in financial behaviour; RM2,500. Role: Principal investigator. Period: April 2023-Apr 2024
  • Curtin Malaysia Teaching Innovation Project; Emoji in online assessment feedback; RM3,000. Role: Co-investigator. Period: Jan 2023-Dec 2023
  • Curtin Malaysia Collaborative Research Scheme; Cybersecurity behaviour; RM5,000. Role: Co-investigator. Period: Feb 2022-Feb 2023
  • Curtin Malaysia Strategic Research Incentive Funded Grant Scheme; Pro-environmental behaviour; RM5,000. Role: Co-investigator. Period: Feb 2021-Feb 2022

Consultancy

Ministry of Tourism, Creative Industry & Performing Arts Sarawak Grant; Responsible Tourism Blueprint for Tourism and Hospitality Industry in Sarawak; RM140,000. Role: Project member. Jan 2022-Jan 2023

Research supervision

  • Lau, M. (MPhil, Curtin University, 2023 – present) 
  • Wong, S. L. (DBA Finance, UCSI University, 2023 – present) 
  • Zhang, A. (PhD, Curtin University, 2023 – present) 
  • Chan, V. M. M. (PhD, Curtin University Malaysia, 2023-present)
  • Su, X. X., Mao, Y. C. The relationship between investor sentiment and stock volatility during the COVID-19 (BBA, BNU-HKBU UIC, 2021-2022)
  • Wu, J. H., Sun, W. Y. The influence of live streaming on the purchase intention for financial product (BBA, BNU-HKBU UIC, 2021-2022)
  • Li, X., Zhu, H. F. The effect of behavioral biases on investment decisions (BBA, BNU-HKBU UIC, 2021-2022)
  • Li, M. C., Liu, S. Q. Money attitude, financial literacy and impulsive buying behavior in the context of COVID-19 (BBA, BNU-HKBU UIC, 2021-2022)
  • Zhong, Y. Y., Li, X. Y. Explaining college students’ acceptance of saving via E-wallet: An application of the UTAUT model (BBA, BNU-HKBU UIC, 2021-2022)

Internal assessor

  • Chin, T. C. (MPhil, Curtin University Malaysia, 2023-present)
  • Ling, A. H. M. (MPhil, Curtin University Malaysia, 2022-present)
  • Wu C. Q. A systematic literature study of cross-border e-commerce in China: Based on the cross-border logistics (BBA, BNU-HKBU UIC, 2021-2022)
  • Ding, J. N., Xiao, Y. S. The impact of covid-19 in the financial performance of Chinese internet content providers (BBA, BNU-HKBU UIC, 2021-2022)
  • Hong, H. R., He, X. Y. Equity checks and balances, agency cost and operating performance: A study based on Chinese listed family enterprises (BBA, BNU-HKBU UIC, 2021-2022)
  • Li, C. H., Lin, Z. A study on corporate social responsibility and financial performance in the Chinese FMCG industry and banking industry (BBA, BNU-HKBU UIC, 2021-2022)

Professional certifications

  • Takaful (Islamic Insurance) Basic Examination (Part A and C), Islamic Banking and Finance Institute Malaysia (IBFIM)
  • Private Retirement Scheme Examination, Federal of Investment Managers Malaysia (FIMM)
  • Pre-contract Examination for Insurance Agents Certificate, Malaysian Insurance Institute (MII)
  • Computerised Unit Trust Examination (CUTE), Federal of Investment Managers Malaysia (FIMM)
  • Certificate Examination in Investment-linked Life Insurance (CEILI), Malaysian Insurance Institute (MII)

Professional membership

  • Lifetime member of the Malaysian Finance Association (MFA)
  • Lifetime member of the Sarawak Research Society (SRS)
  • Lifetime member of the Southeast Asia Research Academy (SEARA)

Other academic roles

Editorial

  • Guest editor, Journal of Global Responsibility (Special Issue), 2022 – present
  • Editorial review board member, Journal of Global Responsibility, 2023 – present  
  • Managing editor, International Magazine for Practitioner, Academic and Community Transformation (IMPACT), 2022 – present
  • Editorial assistant, Journal of Responsible Tourism Management, 2022 – present

Reviewer

  • Reviewer, Institutions and Economies, 2023 – present
  • Reviewer, Young Consumers, 2023 – present
  • Reviewer, Journal of Financial Counseling and Planning, 2020 – present  
  • Reviewer, Asia Pacific Journal of Marketing and Logistic, 2021 – present  
  • Reviewer, Journal of Global Responsibility, 2022 – present
  • Reviewer, 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS), 2022

Leadership and service

  • National project member, Centre for Responsible Borneo (CRB), 2023 – present
  • Project member, Responsible Tourism Blueprint for Sarawak Government, 2022 – present
  • Publication team co-leader, Southeast Asia Research Academy (SEARA), 2022 – present
  • Deputy unit coordinator (ECON2004 Microeconomics Principles & ECON2001 Macroeconomics Principles), Curtin University, 2023 – present
  • Coordinator of Future Students Sub-committee, External Engagement Committee, Curtin University Malaysia, 2023 – present 
  • Community Service Head, R&D Committee, Curtin University Malaysia,2023
  • Acting HDR Programme Coordinator, Curtin University, May-Jun 2023

Research Cluster Membership

  • Financial Markets and Macroeconomic Dynamics
  • Sensible Marketing and Tourism Development
  • Innovation in Higher Education