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Dr Ho Jie Min

Ho Jie Min

Lecturer, Management, Marketing & Digital Business

Location: Room 3, Heron 2
Office No: +60 85 630 100 ext. 2729
Email: jiemin.ho@curtin.edu.my

Academic qualifications

  • Doctor of Philosophy, Curtin University Malaysia, 2021
  • Master of Philosophy, Curtin University Malaysia, 2017
  • Bachelor of Commerce, The University of Adelaide, 2015

Professional memberships/certifications

  • Member, Institute of Marketing Malaysia
  • Associate Fellow of Advanced HE (AFHEA)
  • Professional Certificate in Sustainable Tourism. Issued by Global Sustainable Tourism Council, completed 2024

Employment history

  • Lecturer, Department of Management, Marketing and Digital Business, Curtin University Malaysia. July 2021 to present
  • Teaching Assistant, Department of Marketing, Faculty of Business, Curtin University Malaysia. January to December 2020

Unit taught

BLAW1002 Markets and Legal Frameworks, MGMT2010 Principles of Tourism, Hospitality and Events, MGMT3019 Contemporary Issues in Tourism Management, MKTG2003 Marketing for Tourism, Hospitality and Events, MKTG2005 Marketing Intelligence, MKTG3003 Digital Marketing Strategy, TOUR3000 Managing Tourism Destinations

Research interests

Tourism, hospitality, event marketing, pro-environmental behaviour, corporate social responsibility

Research grants

RoleProject titleFunding sourceAmountDate
Co-investigatorDesigning community-based travel route for Miri-NiahTourism Research Grant 2024RM70,0002024
Primary investigatorRevolutionise teaching pedagogy through the implementation of a playful learning-based approach using LEGO bricksCurtin Malaysia Teaching Innovation Project (CMTIP) GrantRM1,6002024
Co-investigatorAssessing beachgoers’ knowledge and awareness of sandflies in MiriCurtin Malaysia Sustainable Tourism GrantRM20,6002024
Primary investigatorConducting action research with an aim to relate students’ sense of belonging and empowering indigenous communitiesCurtin Malaysia Community Engagement (CMCE) Fund RM6602024
Co-investigatorExploring factors affecting intention to consume plant-based meatCurtin Malaysia Collaborative Research SchemeRM5,0002023
Co-investigatorExploring factors associated with Chabot’s for stakeholder-organisation relationsCurtin Malaysia Faculty of Business’s Asian Meeting of Econometrics Society (AMES) GrantRM5,0002022
Co-investigatorExploring the factors contributing to higher education students’ employabilityCurtin Malaysia Teaching Innovation Project (CMTIP) GrantRM2,0002022
Co-investigatorExploring the behavioural intention towards the use of outdoor food delivery robotsCurtin Malaysia Collaborative Research SchemeRM5,0002022
Co-investigatorExploring drone food delivery service usage intentionCurtin Malaysia Higher Degree Research GrantRM52,3842022
Co-investigatorExploring the use of hybrid among higher education teachers post COVID-19Curtin Malaysia Collaborative Research SchemeRM5,0002021

Consultancy work

Contracted research committee for 8th Miri Country Music Fest 2022 by Place Borneo Sdn. Bhd. to collect event feedback and report results to the Sarawak Ministry of Tourism, Creative Industries and Performing Arts and Tourism Malaysia

Publications

Academic journal articles

  • Tan, K.-L., Ho, J. M., Sim, A. K. S., Dubos, L and Cham, T.-H. 2023 “Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions”, Asia Pacific Journal of Tourism Research. Vol. 28, No. 5, pp. 416-432. doi: 10.1080/10941665.2023.2245500
  • Sia, J.K.-M., Ho, J.M. and Hii, I.S.H. 2023. “Green meets food delivery services: consumers’ intention to reuse food delivery containers in the post-pandemic era”, Journal of Hospitality and Tourism Insights. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-10-2022-0483
  • Sia, J.K.-M., Hii, I.S.H. and Ho, J.M. 2023. “COVID-19 and sustainable environment: understanding higher education students’ willingness to pay more for food delivery containers”, Kybernetes. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-07-2022-1061
  • Ho, J. M., Tiew, F. and Adamu, A. A. 2022. “The determinants of festival participants’ event loyalty: a focus on millennial participants”. International Journal of Event and Festival Management.  https://doi.org/10.1108/IJEFM-01-2022-0006
  • Ho, J. M., Sia, J. K. M., Lee, S. and Yap, C. S. 2022. “What Are Convention Attendees Looking For? An Examination of the Impact of Perceived Value and Value Co -creation on Attitude Formation.” Event Management. Vol. 26, pp. 605-627. https://doi.org/10.3727/152599 521X16288665119396
  • Tan, K-L., Ho, J. M., Pidani, R. and Goveravaram, A. D. 2022. “Doing good does you good? The financial impact of individual CSR dimensions: A Malaysian context.” Social Responsibility Journal. Vol. 18, No. 1, pp. 43-67. https://doi.org/10.1108/SRJ-04-2020-0146
  • Ho, J. M. and Tan, K-L. 2021. “The Role of Millennial Tourists in Promoting Responsible Tourism: A Case in Singapore.” Journal of Responsible Tourism Management. Vol. 1, No. 1. doi: 10.47263/JRTM.01-01-04.
  • Ho, J. M. , and Sia, J. K. M. 2020. “Embracing an uncertain future: COVID-19 and MICE in Malaysia.” Local Development & Society. Vol . 1, No. 2, pp. 1-15. doi : 10.1080/26883597.2020.1818533.

Conference proceedings/presentations

  • A. Ling, Sia, J. K. M. and Ho, J. M. 2023. “Consumers’ Intention to Use Drone Food Delivery Service: Belief-Desire-Intention Model and Big Five Personality Traits Approach,” 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), Miri, Sarawak, Malaysia, 2023, pp. 188-192, doi: 10.1109/ICDATE58146.2023.10248449. (BEST PAPER AWARD)
  • Sia, J. K. M., Ho, J. M., Hii, I, S. H. 2022. “Our Environment Our Responsibility: Assessing Consumers’ Intention to Reuse Reusable Container” WVSU-World Research and Innovation Festival: A Virtual Conference, 17-19 October 2022.
  • Ho, J. M., Sia, J. K. M., Yap, C. S. and Lee, S. 2021. “Are We Different? The Effects of Perceived Value on Revisiting Intention in the Context of MICE Tourism: A Multi -group Analysis.” The proceeding of BLM2-ICAM4: An International Joint E-Conference, 11 September 2021. (BRONZE AWARD)
  • Ho, J. M. and Sia, J. K. M. 2017. “Customisation value: a conceptual approach to enhance tourism experiences.” The proceeding of 5th Borneo Research Education Conference 2017, 6-7 November 2017.
  • Ho, J. M. 2016. “The Corporate Social Responsibility (CSR) Practice of Environmental Sensitive Companies and Its Impacts on Corporate Financial Performance (CFP). ” The proceeding of 4th Borneo Research Education Conference 201 6, 17-18 August 2016.

Book chapter

Ho, J. M. , Krishnan, A. , Khan, A. R. , Baba, R and R. Sokkalingam. 2019. “The Corporate Social Responsibility (CSR) Reporting Practice of Environmental Sensitive Companies in Malaysia.”  In Research on Sustainable Development in Malaysia, edited by Zulkipli Ghazali and Muhammad Zahid, 85-108. Perak Darul Ridzuan: Universiti Teknologi PETRONAS (UTP) Press.

Awards

  • Curtin University Faculty of Business Teaching Excellence Award 2023
  • Students’ Choice Award 2023 by Curtin University Student Council
  • Students’ Choice Award 2022 by Curtin University Student Council-

Editorial board/Reviewer academic journals

  • PhD/ ECR Editorial Board member, Event Management. January 2022 to present
  • Editorial Assistant, International Journal of Business Events and Legacies. December 2021 to March 2023

Service roles

  • Chair, Marketing and Website Committee, Faculty of Business, Curtin University Malaysia. July 2022 to present
  • Communication Head, Research and Development Committee, Faculty of Business, Curtin University Malaysia. February to December 2023
  • Discipline Lead (Tourism and Hospitality), Department of Management, Marketing and Digital Business, Curtin University Malaysia. July 2021 to December 2023

Leadership and service – Faculty membership committee

Marketing and Website Committee, External Engagement Committee, Learning and Teaching Committee, Research and Development Committee

Research Cluster membership

Sensible Marketing and Smart Cities