Dr Adamu Abbas Adamu
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Lecturer, Management, Marketing & Digital Business Location: Room 2, Heron 2 |
Academic qualifications
- PhD in Communication, Universiti Utara Malaysia, Malaysia 2018
- Master of Public Relations, Bayero University, Kano (BUK), Nigeria 2014
- Postgraduate Diploma in Mass Communication, Bayero University, kano (BUK), Nigeria 2012
- B.A Mass Communication, Bayero University, Kano (BUK), Nigeria 2009
Professional memberships/certifications
- Institute of Public Relations Malaysia. 2019 to current
- Associate Fellow, Higher Education Academy UK (HEA). 2021 to current
Employment history (recent)
- Lecturer, Department of Marketing, Faculty of Business Curtin University Malaysia. February 2018 to present
- Lecturer, Mass Communication Department, Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State, Nigeria. 2013 to 2015
- Technologist, College of Creative Multimedia and Build Environment, Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State, Nigeria. 2011 to 2013
Unit taught
Public Relations Research and Evaluation, Cross-cultural Communication, Techniques of Public Relations, Public Relations Internship, Transmedia Storytelling, Contemporary Practice, Public Relations in Society, Discovery Marketing
Research interests
Public relations, crisis communication, internal crisis communication, storytelling
Research grants
| Role | Project title | Funding source | Amount | Date |
|---|---|---|---|---|
| Principal investigator | Assessing relationship building factors associated with Chabot’s for stakeholder-organization relations | AMES Grant | $559.72 | 2022 to 2023 |
| Co-investigator | Digital storytelling and cultural heritage-driven conceptual model for more persuasive Malaysian tourism destination promotion | Fundamental Research Grants Scheme | $14805.78 | 2022 to 2024 |
| Principal investigator | Are Organizational Culture and Privacy Concerns Still Relevant? Constructing a Cyber Security Model for the Educational Sector | Curtin Malaysia Sustainability Research Grant 2021 | $1250 | 2021 to 2022 |
| International collaborator | What has COVID-19 taught us about teaching? Evidence from ASIAN countries | Universiti Brunei Darussalam | $16,377.60 | 2021 to 2022 |
| Co-investigator | An Empirical Investigation on Structural Model of Internal Crisis Communication (ICC) for Malaysian High-risk Industry | Fundamental Research Grants Scheme | $18,125 | 2019 to 2021 |
| International collaborator | Model of New Media Literacy on Empowerment Economic In Indonesia and Malaysia | Lembaga Penelitian Pengabdian masyarakat Universitas Negeri Jakarta | $6, 666.66 | 2019 to 2021 |
| Principal investigator | Postgraduate Incentive Scheme Research Grant, UUM | $1250 | 2016 to 2018 |
Publications
Academic journal articles
- Mohamad, B., Abbas Adamu, A., & Akanmu, M. D. (2022). Structural Model for the Antecedents and Consequences of Internal Crisis Communication (ICC) in Malaysia Oil and Gas High Risk Industry. SAGE Open, 12(1).
- Ho, J. M., Tiew, F., & Adamu, A. A. (2022). The determinants of festival participants’ event loyalty: a focus on millennial participants. International Journal of Event and Festival Management, (ahead-of-print).
- Patwary, A. K., Mohamed, M., Rabiul, M. K., Mehmood, W., Ashraf, M. U., & Adamu, A. A. (2022). Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective. Nankai Business Review International.
- Mohamad, B., Adamu, A. A., & Halim, H. (2022). Antecedents and consequences of internal crisis communication in Malaysian high-risk industry: a framework and agenda for future research. International Journal of Business Continuity and Risk Management, 12(3), 226-243.
- Sia, J.K.M., & Abbas, A. (2020). Facing the unknown: pandemic and higher education in Malaysia. Asian Education and Development Studies.
- Raza, S. H., Adamu, A. A., Ogadimma, E. C., & Hasnain, A. (2020). The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation. Journal of Creative Communications, 15(3), 318-341.
- Soedarsono, D. K., Mohamad, B., Adamu, A. A., & Pradita, K. A. (2020). Managing Digital Marketing Communication of Coffee Shop Using Instagram. International Journal of Interactive Mobile Technologies, 14(5).
- Adamu Abbas Adamu & Bahtiar Mohamad (2019). A reliable and valid measurement scale for assessing internal crisis communication. Journal of Communication Management. 23(2), 90-108.
- Adamu, A. A., & Mohamad, B. (2019). Developing a Strategic Model of Internal Crisis Communication: Empirical Evidence from Nigeria. International Journal of Strategic Communication, 1-22.
- Adamu Abbas Adamu, Bahtiar Mohamad & Adzrieman Abdul Rahman (2017). Towards Measuring Internal Crisis Communication: A Qualitative Study. Journal of Asian Pacific Communication (JAPC). 28(1), 107-183.
- Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2016). Antecedents of Internal Crisis Communication: A Conceptual Framework. The European Proceedings of Social & Behavioural Sciences EpSBS. 14(2016), 119-126.
Conference proceedings/presentations
- Adamu, A. and Sia, J.K.M. (2021). Modelling a Cyber Security Model for Educational Sector: The Perspective of Privacy Calculus Theory. BLM2-ICAM4 – An International Joint e-Conference 11 Sept 2021 (Bronze Award)
- Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2017). Negative Portrayals of Muslim ldentity. An outcome of Traditional Crisis Communication Approach. International Conference on Islam, Media and Communication. Organized by Faculty of Leadership and Management, Universiti Sains Islam Malaysia, Nilai, Negeri Sembilan, 8-9 August, 2017.
- Adamu Abbas Adamu (2017). Deductive approach to scale development for Internal Crisis Communication. A paper presented at UUM-UNS Doctoral Consortium, Universiti Utara Malaysia. Organized by Universiti Utara Malaysia and Universitas Sebelas Maret, Indonesia. May 1, 2017.
- Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2016). Antecedents of Internal Crisis Communication: A Conceptual Framework. International Soft Science Conference (ISSC), organized by Research and Innovation Management Centre, Universiti Utara Malaysia, Adya Hotel Langkawi, 11-13 April, 2016.
- Adamu Abbas Adamu (2016). Employees’ negative reaction: An outcome of organizational soft crises” has been. ASEAN University Conference on Public Relations and Communication (APRC2016). Organized by Institute of Public Relations Malaysia Student Association at EDC Hotel and Resort, Universiti Utara Malaysia. November 18-20, 2016.
- Antecedents of Internal Crisis Communication, Presented at AHSGS Postgraduate 1st Colloquium 2016. Organized by Awang Had Salleh Graduate School of Arts and Sciences UUM College of Arts and Sciences Universiti Utara Malaysia, January 25-26, 2016.
- Adamu Abbas Adamu (2015). Antecedents of Internal Crisis Communication and Its Consequences on Employee Performance: A Conceptual Framework. ASEAN University Conference on Public Relations and Communication (APRC2015). Organized by Institute of Public Relations Malaysia Student Association at Holiday Villa Hotel, Alor Star, Kedah. November, 28-29, 2015.
- Adamu Abbas Adamu (2015). Effectiveness of Image Restoration Strategies and the influence of channel in managing Corporate Image during crisis. Postgraduate Symposium on Communication and Media. Organized by School of Multimedia Technology and Communication at Holiday Villa Hotel, Alor Star, Kedah. April, 25, 2015.
HDR Supervision
Co-supervisor, Ahmed Fahim Morshed, PhD, The Antecedents and Consequences of Facebook Brand Page Engagement in Public Relations. 2020 to present
Editor-in-Chief
International Journal of Digital Marketing and Communication
Editorial board membership
International Journal of Strategic Communication, 2021 to current
Reviewer of academic journals
- Psychological Reports Sage Publications. 2018 (Scopus)
- Asian Education and Development Studies
- Nankai Business Review International