{"id":845,"date":"2023-03-07T08:12:54","date_gmt":"2023-03-07T08:12:55","guid":{"rendered":"https:\/\/curtin.edu.my\/study\/undergraduate\/bachelor-commerce-finance-marketing-4\/"},"modified":"2026-03-10T07:20:45","modified_gmt":"2026-03-10T07:20:45","slug":"bachelor-commerce-marketing-tourism-hospitality","status":"publish","type":"page","link":"https:\/\/curtin.edu.my\/study\/undergraduate\/bachelor-commerce-marketing-tourism-hospitality\/","title":{"rendered":"Bachelor of Commerce (Marketing and Tourism and Hospitality)"},"content":{"rendered":"<style>.kadence-column845_bed677-7b > .kt-inside-inner-col,.kadence-column845_bed677-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column845_bed677-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column845_bed677-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column845_bed677-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column845_bed677-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column845_bed677-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column845_bed677-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column845_bed677-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column845_bed677-7b\"><div class=\"kt-inside-inner-col\"><style>.kadence-column845_c50299-86 > .kt-inside-inner-col,.kadence-column845_c50299-86 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column845_c50299-86 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column845_c50299-86 > .kt-inside-inner-col{flex-direction:column;}.kadence-column845_c50299-86 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column845_c50299-86 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column845_c50299-86{position:relative;}@media all and (max-width: 1024px){.kadence-column845_c50299-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column845_c50299-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column845_c50299-86\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Global trends and digital technologies continue to influence how organisations attract customers and deliver tourism and hospitality services. In this double major at Curtin University Malaysia, you will study how marketing strategies influence customer engagement while gaining knowledge of the global tourism and hospitality industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the marketing major, you will learn how to analyse markets, understand consumer behaviour and plan effective marketing strategies. The course also covers integrated marketing communications, digital marketing and data analysis to support business decisions across different industries and markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tourism and hospitality major develops your understanding of tourism systems, service management, destination planning and sustainable tourism practices. You will learn how organisations design visitor experiences, manage service operations and respond to industry trends. Graduates can pursue careers in hotels, resorts, airlines, attractions, destination organisations and many other service industries. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This course is certified by the UN World Tourism Organisation, having passed the UNWTO.TedQual Certification System Audit, reflecting its international quality standards in tourism education.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"table-block\" data-segment=\"all\">\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Location<\/strong><\/td><td>Perth, Malaysia or Mauritius<\/td><\/tr><tr><td><strong>Study method<\/strong><\/td><td>Full-time<\/td><\/tr><tr><td><strong>Study mode<\/strong><\/td><td>On-campus<\/td><\/tr><tr><td><strong>Intake<\/strong><\/td><td>February or July<\/td><\/tr><tr><td><strong>Duration<\/strong><\/td><td>3 years<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<section\n                class=\"block accordions\" role=\"complementary\"\n        aria-label=\"Accordion\"\n        data-segment=\"all\">\n\n        \n\n    <div class=\"accordions__container\">\n                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"entry-requirements\" aria-expanded=\"false\">Entry requirements<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"entry-requirements\" aria-hidden=\"true\">\n                    <p><strong><span style=\"font-size: 15pt;\">English requirements<\/span><\/strong><\/p>\n<table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><strong>Qualification<\/strong><\/span><\/td>\n<td><span style=\"font-size: 12pt;\"><strong>Score<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">International English Language Testing System (IELTS)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">Overall 6.0 (no individual band below 6.0)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Test of English as a Foreign Language (TOEFL)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">68 (band minimum W-21, L-13, R-13, S-18)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">SPM 1119 English<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">C<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE &#8216;A&#8217; Level<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">E<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE &#8216;O&#8217; Level<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">C<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><span style=\"font-size: 15pt;\">Cut-off scores<\/span><\/strong><\/p>\n<table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><strong>Qualification<\/strong><\/span><\/td>\n<td><span style=\"font-size: 12pt;\"><strong>Score<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE-A Level\/STPM (best of 3 subjects)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">UEC (best of 5 selected subjects)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">15<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">HKDSE<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">15<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">IB<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">24<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Ontario Gr 12 (best of 6)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">60<\/span><\/td>\n<\/tr>\n<tr>\n<td>ATAR (including WACE\/SACE\/HCE\/VCE)<\/td>\n<td><span style=\"font-size: 12pt;\">70<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">WAUFP (CPS)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">54<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">India (CBSE)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">60%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">India (HSC)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">65%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Pakistan<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">75%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Sri Lanka<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">5<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"professional-recognition\" aria-expanded=\"false\">Professional recognition<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"professional-recognition\" aria-hidden=\"true\">\n                    <p>Graduates of the marketing major within this course may be recognised internationally by the Chartered Institute of Marketing.<\/p>\n<p>This course is certified by the UN World Tourism Organisation having passed the UNWTO.TedQual Certification System Audit.<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"credit-for-previous-study\" aria-expanded=\"false\">Credit for previous study<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"credit-for-previous-study\" aria-hidden=\"true\">\n                    <p>Diploma applications will be treated on case to case basis.<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"career-opportunities\" aria-expanded=\"false\">Career opportunities<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"career-opportunities\" aria-hidden=\"true\">\n                    <ul>\n<li>\u2022 Tourism Manager<br \/>\n\u2022 Hotel Manager<br \/>\n\u2022 Resort Manager<br \/>\n\u2022 Theme Park Manager<br \/>\n\u2022 Executive Officer of Tourism Companies<br \/>\n\u2022 Transportation and Travel Consultant<br \/>\n\u2022 Corporate Travel Consultant<br \/>\n\u2022 Tourist Information Officer<br \/>\n\u2022 Restaurant Manager<br \/>\n\u2022 Event and Convention Manager<br \/>\n\u2022 Marketing Officer<br \/>\n\u2022 Market Researcher<br \/>\n\u2022 Events Coordinator<br \/>\n\u2022 Fundraising Coordinator<br \/>\n\u2022 Market Research Analyst<br \/>\n\u2022 Product Manager<br \/>\n\u2022 Online Marketing Specialist<br \/>\n\u2022 Marketing Communications Manager<br \/>\n\u2022 Advertising Professional<br \/>\n\u2022 Brand Manager<br \/>\n\u2022 Direct Marketer<br \/>\n\u2022 Marketing Executive<br \/>\n\u2022 New Product Developer<br \/>\n\u2022 Publications Officer<br \/>\n\u2022 Sports Marketing Executive<\/li>\n<\/ul>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"course-structure\" aria-expanded=\"false\">Course structure<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"course-structure\" aria-hidden=\"true\">\n                    <table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<th>Unit name<\/th>\n<th>Prerequisite(s)<\/th>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 1 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>Financial Decision Making<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Markets and Legal Frameworks<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Communication, Culture and Indigenous Perspectives in Business<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Strategic Career Design<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 1 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Analytics for Decision Making<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Consumer Behaviour<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Optional unit (refer to optional units list below)<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Principles of Tourism, Hospitality and Events<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 2 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>Marketing Across Borders<\/td>\n<td>Successful completion of 200 credit points<\/td>\n<\/tr>\n<tr>\n<td>Managing Social Media Platforms<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Hospitality Experience<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Managing Tourism Destinations<\/td>\n<td>Principles of Tourism, Hospitality and Events<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 2 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Entertainment Industry Essentials<\/td>\n<td>Principles of Tourism, Hospitality and Events<\/td>\n<\/tr>\n<tr>\n<td>Marketing Intelligence<\/td>\n<td>Consumer Behaviour<\/td>\n<\/tr>\n<tr>\n<td>Marketing for Tourism, Hospitality and Events<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Digital Marketing and E-Commerce<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 3 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>Contemporary Issues in Tourism Management<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Hospitality Management<\/td>\n<td>Hospitality Experience<\/td>\n<\/tr>\n<tr>\n<td>Services Marketing<\/td>\n<td>Successful completion of 400 credit points<\/td>\n<\/tr>\n<tr>\n<td>Creating Content and Marketing Briefs<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 3 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Responsible Tourism Management<\/td>\n<td>Managing Tourism Destinations<\/td>\n<\/tr>\n<tr>\n<td>Strategic Marketing<\/td>\n<td>Successful completion of 375 credit points, AND Consumer Behaviour<\/td>\n<\/tr>\n<tr>\n<td>Elective unit (choose from Commerce majors)<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Business Internship, OR<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<td>Enhancing Your Business Mind, OR<\/td>\n<td>Successful completion of 400 credit points<\/td>\n<\/tr>\n<tr>\n<td>Business Study Tour<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">List of optional units<\/th>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introductory Economics<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introduction to Finance Principles<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introduction to Business Information Systems<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Discovering Marketing<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Business and Sustainable Development<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"course-fee\" aria-expanded=\"false\">Course fee<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"course-fee\" aria-hidden=\"true\">\n                    <p>RM27,300 per annum for local student<\/p>\n<p>RM38,200 per annum for international student<\/p>\n<p><span style=\"font-size: 12pt;\"><em>*The indicative course fee shown on the Letter of Offer might vary from the actual course fee according to the units undertaken. The indicative fee is just a guide as to what the course fee will be, until semester enrolment is completed.<\/em><\/span><\/p>\n\n            <\/div>\n<\/div>            <\/div>\n\n<\/section>\n\n\n\n<p style=\"font-size: 14px;\"><a href=\"https:\/\/curtin.edu.my\/study\/copyright-and-accuracy\/\">View course information disclaimer<\/a><br \/>This page was last updated on 10 March 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global trends and digital technologies continue to influence how organisations attract customers and deliver tourism [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":824,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-845","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":0,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/845\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/824"}],"wp:attachment":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/media?parent=845"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/tags?post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}