{"id":831,"date":"2023-03-07T02:52:54","date_gmt":"2023-03-07T02:52:10","guid":{"rendered":"https:\/\/curtin.edu.my\/study\/undergraduate\/bachelor-business-administration-3\/"},"modified":"2026-03-11T02:08:31","modified_gmt":"2026-03-11T02:08:31","slug":"bachelor-commerce-finance-marketing","status":"publish","type":"page","link":"https:\/\/curtin.edu.my\/study\/undergraduate\/bachelor-commerce-finance-marketing\/","title":{"rendered":"Bachelor of Commerce (Finance and Marketing)"},"content":{"rendered":"<style>.kadence-column831_5abcc1-9e > .kt-inside-inner-col,.kadence-column831_5abcc1-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column831_5abcc1-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column831_5abcc1-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column831_5abcc1-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column831_5abcc1-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column831_5abcc1-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column831_5abcc1-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column831_5abcc1-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column831_5abcc1-9e\"><div class=\"kt-inside-inner-col\"><style>.kadence-column831_e669b0-0b > .kt-inside-inner-col,.kadence-column831_e669b0-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column831_e669b0-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column831_e669b0-0b > .kt-inside-inner-col{flex-direction:column;}.kadence-column831_e669b0-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column831_e669b0-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column831_e669b0-0b{position:relative;}@media all and (max-width: 1024px){.kadence-column831_e669b0-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column831_e669b0-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column831_e669b0-0b\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">The combined skills of finance and marketing help manage financial performance and generate new customer insights. This combination is highly valued by employers. Students favour this major because it offers diverse career opportunities and strong demand. It brings together resource management (finance) and revenue generation (marketing).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this double major, you will gain knowledge in both finance and marketing. In the finance major you will study financial markets and institutions, investment and portfolio management, corporate finance, funding decisions, financial analysis and reporting, derivatives and risk management. In the marketing major, you will learn marketing strategies, pricing, promotion, distribution strategies, as well as competitor and customer behaviour. You will also study in-demand skills such as social media management and digital marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your qualification will be recognised internationally, including the Chartered Financial Analyst (CFA).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"table-block\" data-segment=\"all\">\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Location<\/strong><\/td><td>Perth, Malaysia or Singapore<\/td><\/tr><tr><td><strong>Study method<\/strong><\/td><td>Full-time<\/td><\/tr><tr><td><strong>Study mode<\/strong><\/td><td>On-campus<\/td><\/tr><tr><td><strong>Intake<\/strong><\/td><td>February or July<\/td><\/tr><tr><td><strong>Duration<\/strong><\/td><td>3 years<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<section\n                class=\"block accordions\" role=\"complementary\"\n        aria-label=\"Accordion\"\n        data-segment=\"all\">\n\n        \n\n    <div class=\"accordions__container\">\n                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"entry-requirements\" aria-expanded=\"false\">Entry requirements<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"entry-requirements\" aria-hidden=\"true\">\n                    <p><strong><span style=\"font-size: 15pt;\">English requirements<\/span><\/strong><\/p>\n<table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><strong>Qualification<\/strong><\/span><\/td>\n<td><span style=\"font-size: 12pt;\"><strong>Score<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">International English Language Testing System (IELTS)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">Overall 6.0 (no individual band below 6.0)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Test of English as a Foreign Language (TOEFL)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">68 (band minimum W-21, L-13, R-13, S-18)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">SPM 1119 English<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">C<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE &#8216;A&#8217; Level<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">E<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE &#8216;O&#8217; Level<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">C<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><span style=\"font-size: 15pt;\">Cut-off scores<\/span><\/strong><\/p>\n<table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><strong>Qualification<\/strong><\/span><\/td>\n<td><span style=\"font-size: 12pt;\"><strong>Score<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE-A Level\/STPM (best of 3 subjects)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">UEC (best of 5 selected subjects)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">15<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">HKDSE<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">15<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">IB<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">24<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Ontario Gr 12 (best of 6)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">60<\/span><\/td>\n<\/tr>\n<tr>\n<td>ATAR (including WACE\/SACE\/HCE\/VCE)<\/td>\n<td><span style=\"font-size: 12pt;\">70<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">WAUFP (CPS)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">54<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">India (CBSE)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">60%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">India (HSC)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">65%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Pakistan<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">75%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Sri Lanka<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">5<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"professional-recognition\" aria-expanded=\"false\">Professional recognition<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"professional-recognition\" aria-hidden=\"true\">\n                    <p>Graduates of the finance major within this course may be eligible to apply for membership of the CFA Institute.<\/p>\n<p>Graduates of the marketing major within this course may be recognised internationally by the Chartered Institute of Marketing.<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"credit-for-previous-study\" aria-expanded=\"false\">Credit for previous study<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"credit-for-previous-study\" aria-hidden=\"true\">\n                    <p>Diploma applications will be treated on case to case basis.<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"career-opportunities\" aria-expanded=\"false\">Career opportunities<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"career-opportunities\" aria-hidden=\"true\">\n                    <ul type=\"disc\">\n<li class=\"x_MsoListParagraphCxSpFirst\"><span data-olk-copy-source=\"MessageBody\">Finance manager \/ officer \/ consultant, fund manager, financial analyst, investment banker \/ analyst, financial planner, bank manager \/ officer, <\/span>insurance officer, compliance officer, credit analyst, forex trader, stock broker \/ trader, chief financial officer (CFO)<\/li>\n<li class=\"x_MsoListParagraphCxSpMiddle\">Marketing officer, market researcher, events coordinator, fundraising coordinator, market research analyst, product manager, online marketing specialist, marketing communications manager, advertising professional, brand manager, direct marketer, marketing executive, new product developer, publications officer, sports marketing executive<\/li>\n<\/ul>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"course-structure\" aria-expanded=\"false\">Course structure<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"course-structure\" aria-hidden=\"true\">\n                    <table style=\"border-collapse: collapse\">\n<tbody>\n<tr>\n<th>Unit name<\/th>\n<th>Prerequisite(s)<\/th>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 1 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>Financial Decision Making<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Markets and Legal Frameworks<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Communication, Culture and Indigenous Perspectives in Business<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Strategic Career Design<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 1 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Analytics for Decision Making<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Introduction to Finance Principles<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Consumer Behaviour<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Optional unit (refer to optional units list below)<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 2 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>Business Analysis for Investment<\/td>\n<td>Introduction to Finance Principles<\/td>\n<\/tr>\n<tr>\n<td>Introduction to Financial Instruments and Markets<\/td>\n<td>Introduction to Finance Principles<\/td>\n<\/tr>\n<tr>\n<td>Marketing Across Borders<\/td>\n<td>Successful completion of 200 credit points<\/td>\n<\/tr>\n<tr>\n<td>Managing Social Media Platforms<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 2 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Quantitative Techniques for Business<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Corporate Finance<\/td>\n<td>Business Analysis for Investment\u00a0OR Introduction to Finance Principles<\/td>\n<\/tr>\n<tr>\n<td>Marketing Intelligence<\/td>\n<td>Consumer Behaviour, OR Discovering Marketing, OR Marketing Across Borders<\/td>\n<\/tr>\n<tr>\n<td>Digital Marketing and E-Commerce<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 3 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>International Finance<\/td>\n<td>Business Analysis for Investment\u00a0OR Introduction to Finance Principles<\/td>\n<\/tr>\n<tr>\n<td>Portfolio Management<\/td>\n<td>Business Analysis for Investment OR Introduction to Finance Principles, AND Introduction to Financial Instruments and Markets<\/td>\n<\/tr>\n<tr>\n<td>Creating Content and Marketing Briefs<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<td>Services Marketing<\/td>\n<td>Successful completion of 400 credit points<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 3 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Introduction to Derivative Securities<\/td>\n<td>Business Analysis for Investment OR Introduction to Finance Principles, AND Introduction to Financial Instruments and Markets<\/td>\n<\/tr>\n<tr>\n<td>Strategic Marketing<\/td>\n<td>Consumer Behaviour, AND successful completion of 375 credit points<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Elective unit (choose from Commerce majors)<\/td>\n<\/tr>\n<tr>\n<td>Business Internship, OR<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<td>Enhancing Your Business Mind, OR<\/td>\n<td>Successful completion of 400 credit points<\/td>\n<\/tr>\n<tr>\n<td>Business Study Tour<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">List of optional units<\/th>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introductory Economics<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introduction to Business Information Systems<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Principles of Tourism, Hospitality and Events<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Discovering Marketing<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introduction to Business Law<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"course-fee\" aria-expanded=\"false\">Course fee<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"course-fee\" aria-hidden=\"true\">\n                    <p>RM27,300 per annum for local student<\/p>\n<p>RM38,200 per annum for international student<\/p>\n<p><span style=\"font-size: 12pt;\"><em>*The indicative course fee shown on the Letter of Offer might vary from the actual course fee according to the units undertaken. The indicative fee is just a guide as to what the course fee will be, until semester enrolment is completed.<\/em><\/span><\/p>\n\n            <\/div>\n<\/div>            <\/div>\n\n<\/section>\n\n\n\n<p style=\"font-size: 14px;\"><a href=\"https:\/\/curtin.edu.my\/study\/copyright-and-accuracy\/\">View course information disclaimer<\/a><br>This page was last updated on 10 March 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The combined skills of finance and marketing help manage financial performance and generate new customer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":824,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-831","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/comments?post=831"}],"version-history":[{"count":0,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/831\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/824"}],"wp:attachment":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/media?parent=831"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/tags?post=831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}