{"id":1428,"date":"2023-07-24T01:41:43","date_gmt":"2023-07-24T01:41:49","guid":{"rendered":"https:\/\/curtin.edu.my\/study\/undergraduate\/bachelor-commerce-management-marketing-4\/"},"modified":"2026-03-10T06:39:20","modified_gmt":"2026-03-10T06:39:20","slug":"bachelor-commerce-marketing","status":"publish","type":"page","link":"https:\/\/curtin.edu.my\/study\/undergraduate\/bachelor-commerce-marketing\/","title":{"rendered":"Bachelor of Commerce (Marketing)"},"content":{"rendered":"<style>.kadence-column1428_ec0e65-56 > .kt-inside-inner-col,.kadence-column1428_ec0e65-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1428_ec0e65-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1428_ec0e65-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1428_ec0e65-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1428_ec0e65-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1428_ec0e65-56{position:relative;}@media all and (max-width: 1024px){.kadence-column1428_ec0e65-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1428_ec0e65-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1428_ec0e65-56\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Marketing is a dynamic and influential discipline that helps organisations connect with their audiences, shape customer experiences and stay competitive in a complex global environment. In the BCom (Marketing) at Curtin University Malaysia, you\u2019ll develop a clear understanding of how behavioural insights, creativity and strategic thinking combine to drive effective marketing solutions across diverse industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grounded in contemporary marketing practice, this major teaches you to analyse consumer and competitor behaviour, interpret market trends and design strategies that differentiate products and services in a competitive market. You will learn to craft targeted and impactful marketing initiatives that resonate with different audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This major emphasises applied learning so you gain hands-on experience with industry tools such as social media management platforms and digital marketing applications. Through case studies, industry engagement and experiential learning, you\u2019ll graduate with versatile, future-ready skills. These will open pathways to careers in advertising, retail, tourism, government, consulting and service industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graduates of this course may be recognised internationally by the Chartered Institute of Marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"table-block\" data-segment=\"all\">\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Location<\/strong><\/td><td>Perth, Malaysia, Mauritius or Singapore<\/td><\/tr><tr><td><strong>Study method<\/strong><\/td><td>Full-time<\/td><\/tr><tr><td><strong>Study mode<\/strong><\/td><td>On-campus<\/td><\/tr><tr><td><strong>Intake<\/strong><\/td><td>February or July<\/td><\/tr><tr><td><strong>Duration<\/strong><\/td><td>3 years<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<section\n                class=\"block accordions\" role=\"complementary\"\n        aria-label=\"Accordion\"\n        data-segment=\"all\">\n\n        \n\n    <div class=\"accordions__container\">\n                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"entry-requirements\" aria-expanded=\"false\">Entry requirements<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"entry-requirements\" aria-hidden=\"true\">\n                    <p><strong><span style=\"font-size: 15pt;\">English requirements<\/span><\/strong><\/p>\n<table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><strong>Qualification<\/strong><\/span><\/td>\n<td><span style=\"font-size: 12pt;\"><strong>Score<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">International English Language Testing System (IELTS)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">Overall 6.0 (no individual band below 6.0)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Test of English as a Foreign Language (TOEFL)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">68 (band minimum W-21, L-13, R-13, S-18)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">SPM 1119 English<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">C<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE &#8216;A&#8217; Level<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">E<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE &#8216;O&#8217; Level<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">C<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><span style=\"font-size: 15pt;\">Cut-off scores<\/span><\/strong><\/p>\n<table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<td><span style=\"font-size: 12pt;\"><strong>Qualification<\/strong><\/span><\/td>\n<td><span style=\"font-size: 12pt;\"><strong>Score<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">GCE-A Level\/STPM (best of 3 subjects)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">UEC (best of 5 selected subjects)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">15<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">HKDSE<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">15<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">IB<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">24<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Ontario Gr 12 (best of 6)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">60<\/span><\/td>\n<\/tr>\n<tr>\n<td>ATAR (including WACE\/SACE\/HCE\/VCE)<\/td>\n<td><span style=\"font-size: 12pt;\">70<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">WAUFP (CPS)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">54<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">India (CBSE)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">60%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">India (HSC)<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">65%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Pakistan<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">75%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-size: 12pt;\">Sri Lanka<\/span><\/td>\n<td><span style=\"font-size: 12pt;\">5<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"professional-recognition\" aria-expanded=\"false\">Professional recognition<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"professional-recognition\" aria-hidden=\"true\">\n                    <p>Graduates of the marketing major within this course may be recognised internationally by the Chartered Institute of Marketing.<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"credit-for-previous-study\" aria-expanded=\"false\">Credit for previous study<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"credit-for-previous-study\" aria-hidden=\"true\">\n                    <p>Diploma applications will be treated on case to case basis.<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"career-opportunities\" aria-expanded=\"false\">Career opportunities<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"career-opportunities\" aria-hidden=\"true\">\n                    <p>Marketing officer, market researcher, events coordinator, fundraising coordinator, market research analyst, product manager, online marketing specialist, marketing communications manager, advertising professional, brand manager, direct marketer, marketing executive, new product developer, publications officer, sports marketing executive<\/p>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"course-structure\" aria-expanded=\"false\">Course structure<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"course-structure\" aria-hidden=\"true\">\n                    <table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<th>Unit name<\/th>\n<th>Prerequisite(s)<\/th>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 1 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>Financial Decision Making<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Markets and Legal Frameworks<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Communication, Culture and Indigenous Perspectives in Business<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Strategic Career Design<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 1 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Analytics for Decision Making<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Consumer Behaviour<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>Optional unit (refer to optional units list below)<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Elective unit (choose from Commerce majors)<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 2 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>Marketing Across Borders<\/td>\n<td>Successful completion of 200 credit points<\/td>\n<\/tr>\n<tr>\n<td>Managing Social Media Platforms<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>2 x 100 credit Specialisations, OR 1 x 100 credit Specialisation + 4 elective units from Commerce Majors<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2 x 100 credit Specialisations, OR 1 x 100 credit Specialisation + 4 elective units from Commerce Majors<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 2 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Marketing Intelligence<\/td>\n<td>Consumer Behaviour, OR Discovering Marketing, OR Marketing Across Borders<\/td>\n<\/tr>\n<tr>\n<td>Digital Marketing and E-Commerce<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>2 x 100 credit Specialisations, OR 1 x 100 credit Specialisation + 4 elective units from Commerce Majors<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2 x 100 credit Specialisations, OR 1 x 100 credit Specialisation + 4 elective units from Commerce Majors<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 3 Semester 1<\/th>\n<\/tr>\n<tr>\n<td>Services Marketing<\/td>\n<td>Successful completion of 400 credit points<\/td>\n<\/tr>\n<tr>\n<td>Creating Content and Marketing Briefs, OR<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<td>Business Internship<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<td>2 x 100 credit Specialisations, OR 1 x 100 credit Specialisation + 4 elective units from Commerce Majors<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2 x 100 credit Specialisations, OR 1 x 100 credit Specialisation + 4 elective units from Commerce Majors<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">Year 3 Semester 2<\/th>\n<\/tr>\n<tr>\n<td>Strategic Marketing<\/td>\n<td>Successful completion of 375 credit points, AND Consumer Behaviour<\/td>\n<\/tr>\n<tr>\n<td>2 x 100 credit Specialisations, OR 1 x 100 credit Specialisation + 4 elective units from Commerce Majors<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>2 x 100 credit Specialisations, OR 1 x 100 credit Specialisation + 4 elective units from Commerce Majors<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Business Internship, OR<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<td>Enhancing Your Business Mind, OR<\/td>\n<td>Successful completion of 400 credit points<\/td>\n<\/tr>\n<tr>\n<td>Business Study Tour<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"2\">List of optional units<\/th>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introductory Economics<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introduction to Finance Principles<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Introduction to Business Information Systems<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Principles of Tourism, Hospitality and Events<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Discovering Marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"list-of-specialisations\" aria-expanded=\"false\">List of specialisations<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"list-of-specialisations\" aria-hidden=\"true\">\n                    <table style=\"border-collapse: collapse;\">\n<tbody>\n<tr>\n<th>No<\/th>\n<th>Unit name<\/th>\n<th>Pre-requisite(s)<\/th>\n<\/tr>\n<tr>\n<th colspan=\"3\">Tourism and Hospitality Essentials Specialisation<\/th>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Hospitality Experience<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Principles of Tourism, Hospitality and Events<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Contemporary Issues in Tourism Management<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><em>Student to select 1 x 25 credits from options list 4, 5<\/em><\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Marketing for Tourism, Hospitality and Events<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Managing Tourism Destinations<\/td>\n<td>Principles of Tourism, Hospitality and Events<\/td>\n<\/tr>\n<tr>\n<th colspan=\"3\">Event Management Specialisation<\/th>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Sustainable Event Development<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Event Management<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><em>Student to select 2 x 25 credits from options list 3, 4, 5, 6, 7<\/em><\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Business and Sustainable Development<\/td>\n<td>Successful completion of 100 credit points<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Managing Operations<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Digital Marketing and E-Commerce<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Event Risk Management<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Risk Management<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"3\">Social Leadership and Ethics<\/th>\n<\/tr>\n<tr>\n<td colspan=\"3\"><em>Student to select 4 x 25 credits from options list 1, 2, 3, 4, 5<\/em><\/td>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Organisational Behaviour<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Business and Sustainable Development<\/td>\n<td>Successful completion of 100 credit points<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Business Ethics<\/td>\n<td>Successful completion of 200 credit points<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Managing Change<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Strategic Management<\/td>\n<td>Successful completion of 300 credit points<\/td>\n<\/tr>\n<tr>\n<th colspan=\"3\">Small Business Start-Up Specialisation<\/th>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Start-Up Business Planning<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Small Business Growth<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><em>Student to select 2 x 25 credits from options list 3, 4, 5, 6<\/em><\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Business and Sustainable Development<\/td>\n<td>Successful completion of 100 credit points<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Entrepreneurship<\/td>\n<td>Successful completion of 100 credit points<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Digital Marketing and E-Commerce<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Introduction to Finance Principles<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<th colspan=\"3\">Workforce Management Specialisation<\/th>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Building a Sustainable Workforce<\/td>\n<td>Human Resource Management Introduction<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Human Resources Management Introduction<\/td>\n<td>Successful completion of 100 credit points<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><em>Student to select 2 x 25 credits from options list 3, 4, 5, 6<\/em><\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Start-Up Business Planning<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Strategic Rewards and Performance Management<\/td>\n<td>NIL<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Business Ethics<\/td>\n<td>Successful completion of 200 credit points<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>International Human Resources Management<\/td>\n<td>Human Resource Management Introduction<\/td>\n<\/tr>\n<tr>\n<th colspan=\"3\">Accounting for Business Decisions Specialisation<\/th>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Cost Analysis for Decision Making<\/td>\n<td>Financial Decision Making, OR Accounting &#8211; The Language of Business, OR Accounting &#8211; The Fundamentals of Business<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Accounting Modelling and Data Visualisation<\/td>\n<td>Cost Analysis for Decision Making<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Accounting &#8211; The Fundamentals of Business<\/td>\n<td>Financial Decision Making, OR Accounting &#8211; The Language of Business<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Business Technologies and Data Management for Accountants<\/td>\n<td>NIL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n            <\/div>\n<\/div>                    <div class=\"accordion\">\n            <button class=\"accordion__heading accordion__toggle\" aria-controls=\"course-fee\" aria-expanded=\"false\">Course fee<span class=\"ico ico-chevron-fat ico--deep-blue\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.91 30.41l-2.82-2.82L19.67 16 8.09 4.41l2.82-2.82L25.33 16 10.91 30.41z\"\/><\/svg><\/span><\/button>\n        <div class=\"accordion__content content\" id=\"course-fee\" aria-hidden=\"true\">\n                    <p>RM27,300 per annum for local student<\/p>\n<p>RM38,200 per annum for international student<\/p>\n<p><span style=\"font-size: 12pt;\"><em>*The indicative course fee shown on the Letter of Offer might vary from the actual course fee according to the units undertaken. The indicative fee is just a guide as to what the course fee will be, until semester enrolment is completed.<\/em><\/span><\/p>\n\n            <\/div>\n<\/div>            <\/div>\n\n<\/section>\n\n\n\n<p style=\"font-size: 14px;\"><a href=\"https:\/\/curtin.edu.my\/study\/copyright-and-accuracy\/\">View course information disclaimer<\/a><br \/>This page was last updated on 10 March 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is a dynamic and influential discipline that helps organisations connect with their audiences, shape [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":824,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-1428","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/comments?post=1428"}],"version-history":[{"count":0,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/1428\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/pages\/824"}],"wp:attachment":[{"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curtin.edu.my\/study\/wp-json\/wp\/v2\/tags?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}